Timex Heart of a Giant

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Timex Heart of a Giant

  1. 1. NFL Team & Sponsor Case Study
  2. 2. Timex Heart of a Giant OverviewKey Program Components:!"#$%&%()*"+,-).&/0123#4&")$.&5"#.)+$6+*)#37&%)#8#(2#)5$!"#$%&%2"+(+.)+$#3).&(-1&9&"#5)$5+:/;<)#$.-"&3#.)+$-=)2>#--&.-?)(&@."+2=4#$%*=&*A2"&-&$.#.)+$BCDEEE&FG)2(&$.%+$#.)+$7&%)#>HI?)(&@>J6K062+".-H&":+"(#$*&#$%?"#)$)$5L9&$.
  3. 3. Branded Micro-site/NFLPlayer IntegrationBranded Micro-site:www.USAFootball.com/TIMEX-Sponsor/NFL team branded-87,000+ page views; 65,000+ playervotes (Oct.-Dec.)NFL player integration:PLAY VIDEONY Giants linebacker Mark Herzlich-Spokesperson for the program (CancerSurvivor/excellent example of how hard work andperseverance can help you achieve goals)-USA Football and NY Giants created 2 videovignettes featuring Mark Herzlich and used themto promote the Timex Heart of a Giant program
  4. 4. Social Media - FacebookAll participants were givenunique tools to help lobbyfor votes. Athletes receivedsponsor branded digitalflyers with their headshotswhich were uploaded tofacebook and tagged,Timex Heart of a Giantcover photos and more.
  5. 5. Social Media - TwitterUsing the #HeartofaGiant hash tag,family and fellow students to vote for them onUSAFootball.com/TIMEX to become a finalistfor the Timex Heart of a Giant award.
  6. 6. BrandedPromotionalItems/NYGiantsAssetsBranded Promotional Items:Athletes, coaches and athletic directorsfrom enrolled schools all receivedTimex Heart of a Giant/NFL teambranded items, including a t-shirt, bagand visorNY Giants Assets:-Hospitality/Suite access for Heart of a Giant winners-On-field access for Timex Heart of a Giant winners-Weekly winners displayed on jumbotron during Giantshome games-Access to Timex Performance Center (Giants TrainingFacility)
  7. 7. Video Submissions2012 Timex Heart of a Giant Winner ConnorGroganPLAY VIDEO PLAY VIDEO2012 Timex Heart of a GiantHonorable MentionDominick TrautzAll finalists were required to submit a video as their final push to be crowned the regional TimexHeart of a Giant award winner. Athletes worked with coaches and utilized their resources to put
  8. 8. On-Field Presentation2012 Timex Heart of a Giant winner Connor Grogan of Manasquan (N.J.) High School, along with hishead coach, Jay Price, were presented with the Timex Heart of a Giant trophy and a check for $5,000Giants home game.
  9. 9. Sports Performance & Training EventAll 60 Timex Heart of a Giant nominees and their coaches were invited to attend a cutting edge sportsperformance and training event at the Timex Performance Center. Attendees heard from some of the mostrespected individuals in the sports performance field and learned how to improve their personal/team trainingprograms. Other topics covered included Concussion Awareness and Heads Up Football Tackling instruction.
  10. 10. MediaNew York Giants Mobile App Local newspapers
  11. 11. Online Media
  12. 12. Garrett SheaSr. Director, SponsorshipsO: 609-662-4631M: 732-991-9636E: gshea@usafootball.comDan GantSr. Coordinator, SponsorshipsO: 609-619-3337M: 732-859-3775E: dgant@usafootball.com

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