1.
THE BEST FREE TOOLS
FOR SEO
G A R R E T T M E H R G U T H , M B A
D I R E C T I V E
C O N S U LT I N G | C E O

2.
THE PLAN:
AGENDA
‣ Introduction
‣ Free Tools 
‣ Live Examples
‣ Q & A
2
@GMEHRGUTH

3.
A LITTLE ABOUT ME
‣ I am the CEO and Cofounder
of Directive Consulting. We do
SEO, PPC, Design and
Analytics.
‣ I like to play soccer and surf!
INTRODUCTION
3
@GMEHRGUTH

4.
FREE
TOOLS
The Best Free Tools for SEO @GMEHRGUTH

5.
FREE TOOLS:
The Best Free Tools for SEO
 Screaming Frog
 Moz Bar
 Google Analytics
 Google Trends
 KeywordTool.io
 Small SEO Tools
 Siteliner
 Nibbler
5
@GMEHRGUTH

6.
SCREAMING
FROG
The Best Free Tools for SEO @GMEHRGUTH

7.
SCREAMING FROG
The Best Free Tools for SEO
7
@GMEHRGUTH
 Favorite Way to Use:
 Website Architecture
 Complete Audit
 Sitemap Creation
 Awesome Resource:
http://www.seerinteractive.com/blog/scr
eaming-frog-guide/

8.
MOZ BAR
The Best Free Tools for SEO @GMEHRGUTH

9.
MOZ BAR
The Best Free Tools for SEO
9
@GMEHRGUTH
 Favorite Way to Use:
 On Page Optimization
 Link Analysis
 Authority Analysis
 Awesome Resource:
http://moz.com/help/guides/research-
tools/mozbar

10.
GOOGLE
ANALYTICS
The Best Free Tools for SEO @GMEHRGUTH

11.
GOOGLE ANALYTICS
The Best Free Tools for SEO
11
@GMEHRGUTH
 Favorite Way to Use:
 Traffic Analysis
 Event Tracking
 Reporting
 Awesome Resource:
http://www.simplybusiness.co.uk/micros
ites/google-analytics-guide/

12.
GOOGLE TRENDS
The Best Free Tools for SEO @GMEHRGUTH

13.
GOOGLE TRENDS
The Best Free Tools for SEO
13
@GMEHRGUTH
 Favorite Way to Use:
 Adjective Analysis
 Trend discovery
 Keyword Choosing
 Awesome Resource:
https://blog.ahrefs.com/use-google-
trends-local-keyword-research/

14.
KEYWORDTOOL
.IO
The Best Free Tools for SEO @GMEHRGUTH

15.
KEYWORDTOOL.IO
The Best Free Tools for SEO
15
@GMEHRGUTH
 Favorite Way to Use:
 Keyword research
 Brainstorming
 PPC
 Awesome Resource:
http://backlinko.com/long-tail-keywords

16.
SMALL SEO
TOOLS
The Best Free Tools for SEO @GMEHRGUTH

17.
SMALL SEO TOOLS
The Best Free Tools for SEO
17
@GMEHRGUTH
 Favorite Way to Use:
 …it has a little bit of everything
 Awesome Resource:
http://moz.com/blog/100-free-seo-tools

18.
SITELINER
The Best Free Tools for SEO @GMEHRGUTH

19.
SITELINER
The Best Free Tools for SEO
19
@GMEHRGUTH
 Favorite Way to Use:
 Content Analysis
 Link Analysis
 Competitive Comparison
 Awesome Resource:
http://www.siteliner.com/guide

20.
NIBBLER
The Best Free Tools for SEO @GMEHRGUTH

21.
NIBBLER
The Best Free Tools for SEO
21
@GMEHRGUTH
 Favorite Way to Use:
 Overall Web Analysis
 Site Performance
 Social Snapshot
 Awesome Resource:
http://nibbler.silktide.com/

22.
Q&A
The Best Free Tools for SEO 22