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Unlocking Social Video
@GarrettGoodman
PANDAS are the
new CATS of
the internet
@GarrettGoodman
89 M
views
1 M shares
@GarrettGoodman
Wochit - a video creation platform
Wochit in EMEA in 2014
Wochit in EMEA in 2015
Wochit in EMEA in 2016
3 Principles for Social Video
@GarrettGoodman
Fiona Campell
Controller of Mobile and Online
BBC
“SOCIAL VIDEO is
about adding value
and ENGAGING WITH
THE AUDIENCE that’...
3.7 K
comments
@GarrettGoodman
Bouche Media
“CREATIVITY beats
production value.
EVERY TIME.”
@GarrettGoodman
1.9 M
views
@GarrettGoodman
Shadi Rahimi
Acting Executive Producer of
Engagement
AJ+
“Online content goes
VIRAL when it elicits an
EMOTIONAL REACTION....
2.4 M views
@GarrettGoodman
Some numbers on Social Video
@GarrettGoodman
Global Benchmarks on Facebook video performance
Across 100+ media brands in the Wochit network, the average video in Nov h...
Social videos created with Wochit had:
267% more likes
272% more reactions
263% more comments
526% more shares
@GarrettGoo...
Get in touch
Garrett.Goodman@wochit.com
@GarrettGoodman
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Unlocking social video - Wochit for News Impact Summit, Amsterdam 2016

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What metrics matter for social video? What does success with social video look like? This session will reveal exclusive social engagement benchmarks for Facebook video, drawn from Wochit's network of leading media partners. We'll look at some of the best examples of social video from the Wochit partners, and see exactly how brands including Gruppo Espresso, CBS, Time Inc, and El Mundo use Wochit to make social video.

Make shareable videos: https://www.wochit.com

Published in: News & Politics
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Unlocking social video - Wochit for News Impact Summit, Amsterdam 2016

  1. 1. Unlocking Social Video @GarrettGoodman
  2. 2. PANDAS are the new CATS of the internet @GarrettGoodman
  3. 3. 89 M views 1 M shares @GarrettGoodman
  4. 4. Wochit - a video creation platform
  5. 5. Wochit in EMEA in 2014
  6. 6. Wochit in EMEA in 2015
  7. 7. Wochit in EMEA in 2016
  8. 8. 3 Principles for Social Video @GarrettGoodman
  9. 9. Fiona Campell Controller of Mobile and Online BBC “SOCIAL VIDEO is about adding value and ENGAGING WITH THE AUDIENCE that’s out there. NOT DIGITAL MARKETING.” @GarrettGoodman
  10. 10. 3.7 K comments @GarrettGoodman
  11. 11. Bouche Media “CREATIVITY beats production value. EVERY TIME.” @GarrettGoodman
  12. 12. 1.9 M views @GarrettGoodman
  13. 13. Shadi Rahimi Acting Executive Producer of Engagement AJ+ “Online content goes VIRAL when it elicits an EMOTIONAL REACTION. Most powerful are: HAPPINESS ANGER FEAR” @GarrettGoodman
  14. 14. 2.4 M views @GarrettGoodman
  15. 15. Some numbers on Social Video @GarrettGoodman
  16. 16. Global Benchmarks on Facebook video performance Across 100+ media brands in the Wochit network, the average video in Nov had: 1.1 K Likes 1.3 K Reactions 150 Comments 683 Shares @GarrettGoodman
  17. 17. Social videos created with Wochit had: 267% more likes 272% more reactions 263% more comments 526% more shares @GarrettGoodman
  18. 18. Get in touch Garrett.Goodman@wochit.com @GarrettGoodman

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