Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Quality in an Age of Uncertainty

110 views

Published on

Keynote at http://questforquality.eu/
Quality in an Age of Uncertainty
Digital technologies have changed the way we work and live and that change is accelerating. Platforms and the platform economy are creating new ways of delivering amazing experiences and crazy new connections between customers and providers of services. Platform effects are being felt in what were un-disruptable industries hotels, transportation, food, finance. It’s beginning to feel like everyone wants to build a platform business model. Platforms have all the characteristics of a complex system. Complexity brings with it uncertainty, and we’ve never had a greater need for quality as the stakes grow increasingly higher. What the hell is a platform business model? How is it different? How are they designed? What technology triggers are driving this? and Why does it matter to quality professionals? This talk will explore these questions and more.

Published in: Business
  • Login to see the comments

  • Be the first to like this

Quality in an Age of Uncertainty

  1. 1. QUALITY IN AN AGE OF UNCERTAINTY Business Model Adventures & MindRising gar@businessmodeladventures.com @aspiringarc
  2. 2. things are changing fast(?)
  3. 3. BUT BEFORE WE GET THERE LET’S TALK ABOUT ME
  4. 4. creativity // problem-solving // sharing // storytelling MINDRISING free-range-learning platform
  5. 5. FROM BLOCKHEADS TO GREYHEADS
  6. 6. video story world past future person place theme event idea place theme event In 2016 We set the frame and added some constraints, pick your path, tell a story, research, build, produce & direct
  7. 7. WE HAD SOME UNEXPECTED SURPRISES
  8. 8. British Geo Survey Data Rendered in Minecraft NBB we have the same for Ireland British Ordnance Survey Data Rendered in Minecraft NB we have same for Ireland City of Toronto Rendered in Minecraft we are doing for Dublin & Limerick
  9. 9. What the hell is going on? Why are we here? BUT FIRST
  10. 10. THE HYPE MACHINE HAS BROUGHT YOU TO ME TODAY Mmmm HYPE!!
  11. 11. (A LITTLE HEALTH WARNING ON HYPE, DON’T BELIEVE IT!) here’s a game and the winner gets a free workshop on platforms from me! now your sitting up straight ☺ INDUSTRIAL AGE THINKING PLATFORM BUSINESS MODEL DISRUPTIVE INNOVATION POWER OF NETWORKS JTBD CUSTOMER NEEDS EXPERIENCE ECONOMY AIRBNB A.I. IoT API ECONOMY LEARNING ENGINE FACEBOOK EFFECT CONTEXT IS KING COMPLEXITY BLOCKCHAIN UNCERTAINTY GDPR DIGITAL TRUST QUOTING SMART PEOPLE
  12. 12. “In my opinion, right now there's way too much hype on the technologies and not enough attention to the real businesses behind them.” Mark Cuban
  13. 13. LOT’S OF BIG THINGS ARE HAPPENING
  14. 14. STAND-UP
  15. 15. THIS MORNING IS ALL ABOUT PLATFORM BUSINESS MODELS, WHAT THEY ARE AND WHY THEY MATTER…
  16. 16. WE’RE ABOUT TO START BATTLING A WHOLE NEW ENEMY
  17. 17. THEY’RE BIG AND THEY’RE SMALL
  18. 18. PLATFORMS HAVE IMMENSE POTENTIAL
  19. 19. FOR GOOD & FOR EVIL
  20. 20. THE WEAPONS WE USED BEFORE ARE USELESS AGAINST THEM
  21. 21. “We cannot solve our problems with the same thinking we used when we created them” Albert Einstein
  22. 22. 2 WORLDS – THE KNOWN AND THE UNKNOWN
  23. 23. SANGEET CHOUDARY..SAYS - Sangeet Choudary Author- Platform Strategy Platforms are Business models that…
  24. 24. “business models that allow multiple sides (producers and consumers) to interact […] by providing an infrastructure that connects them” Sangeet Choudary Author Platform Strategy SANGEET CHOUDARY..SAYS -
  25. 25. LET’S STOP A MINUTE AND LOOK BACK….
  26. 26. THIS ALL STARTED BECAUSE I SAID ‘SHIT’ Let’s do something!
  27. 27. FIRST OFF SOME ARCHAEOLOGY
  28. 28. REMEMBER WHEN THINGS WERE SIMPLE
  29. 29. OVER TIME THEY GOT MORE COMPLICATED
  30. 30. AND MORE COMPLICATED
  31. 31. AND EVEN MORE COMPLICATED
  32. 32. BUT WE HAD A MODEL THAT WORKED AND HELPED US THINK ABOUT THINGS
  33. 33. WE BUILT SOFTWARE TO SUPPORT THE FRONTSTAGE AND THE BACKSTAGE OF THE BUSINESS
  34. 34. BUT THINGS GOT COMPLICATED
  35. 35. THEN THE INTERNET HAPPENED
  36. 36. AFTER IGNORING, ABUSING & INVADING IT WE FINALLY SETTLED ON THE INTERNET AND AGREED THAT IT MATTERED
  37. 37. WE SAT BACK AND MARVELLED AT THE GOOD AND THE GREAT Mmmmmarvelling
  38. 38. ADD TIME AND TECH….
  39. 39. WE CONTROLLED OUR ADVANTAGE CAREFULLY
  40. 40. BUT, AS WE WATCHED COMPANY BY COMPANY AND INDUSTRY BY INDUSTRY PERISH OR SUFFER OUR ADVANTAGE BEGAN TO VANISH
  41. 41. “Chains of habit are too light to be felt until they are too heavy to be broken.” Warren Buffet CEO Berkshire Hathaway
  42. 42. BIG P PLATFORMS
  43. 43. “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” Tom Goodwin Havas Media
  44. 44. NOW WE’RE ALL IN DANGER
  45. 45. SO WHAT’S GOING ON… FIRST SOME DEFINITIONS FROM SMART PEOPLE
  46. 46. “business models that allow multiple sides (producers and consumers) to interact […] by providing an infrastructure that connects them” Sangeet Choudary Author- Platform Strategy
  47. 47. “governance structures […] that determine who can participate, what roles they might play, how they might interact and how disputes get resolved” and “an additional set of protocols or standards […] to facilitate connection, coordination, and collaboration” John Hagel Author
  48. 48. I HAVE A THEORY WHAT (WTF) HAPPENED??? DISRUPTIVE INNOVATION 1 AGGREGATION EFFECTS 2 KNOWING & CONTROL  LEARNING & INFLUENCE 3 ADDICTION TO CERTAINTY 4 DECISION DYNAMICS 5
  49. 49. 1. THEY NEVER SAW IT COMING – DISRUPTION
  50. 50. “The reason why it is so difficult for existing firms to capitalize on disruptive innovations is that their processes and their business model that make them good at the existing business actually make them bad at competing for the disruption.” Clay Christenson Author - Innovators Solution
  51. 51. 2. AGGREGATION EFFECTS & THE POWER OF NETWORKS
  52. 52. “Companies that win the user experience can generate a virtuous cycle where their ownership of consumers/users attracts suppliers which improves the user experience” Ben Thompson Stratechery
  53. 53. 3. MOVING FROM KNOWING MACHINES TO LEARNING MACHINES
  54. 54. 4. OUR CERTAINTY ADDICTION AND OUR BRAIN Mmmm, a cup certainty please ☺ Me too please ☺
  55. 55. “A reliable way of making people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.” Daniel Kahneman
  56. 56. 5. DECISION DYNAMICS
  57. 57. WHY IT WORKS?
  58. 58. “platforms are organisations that connect the players in a given ecosystem” Marina Gorbis Director Institute for the Future
  59. 59. BORN ON THE INTERNET IS DIFFERENT
  60. 60. API THINKING IS EVOLUTIONARY
  61. 61. WE MOVED FROM SYSTEMS OF CONTROL TO NETWORKS OF MUTUAL BENEFIT power: reputationpower: hierarchy
  62. 62. NETWORKS ARE HARD TO BUILD BUT EASY TO DEFEND PLATFORMS
  63. 63. EMBRACING COMPLEXITY & UNCERTAINTY UNCERTAINTY COMPLEXITY
  64. 64. BIG ‘P’ V small ‘p’ PLATFORMS
  65. 65. BIG P PLATFORMS
  66. 66. BUT SOMEONE ALWAYS GETS SCREWED
  67. 67. PLATFORMS HAVE SIDE-EFFECTS & EXTERNALITIES
  68. 68. “The design of “Positive Platforms”—platforms that not only maximize profits for their owners but also provide dignified and sustainable livelihoods for those who work on them, plus enrich society as a whole—is one of the most urgent tasks we are facing today.” Marina Gorbis Director Institute for the Future
  69. 69. PLATFORMS IN A NUTSHELL
  70. 70. PLATFORMS INHABIT AN ECOSYSTEM
  71. 71. PLATFORMS HAVE 2+ SIDES CONSUMERSPROVIDERS PARTNERS
  72. 72. “Platform thinking is a way to organize value creation in a particular ecosystem of interacting entities.” Simone Cicero Platform Design Toolkit
  73. 73. PARTICIPATION FOR SOME IS LIKE CITIZENSHIP THERE ARE OBLIGATIONS
  74. 74. INCENTIVES NEED TO ALIGN FOR PARTICIPANTS TO PLAY
  75. 75. PLATFORMS LOWER TRANSACTION AND COORDINATION COSTS (COASE LAW) marginal cost of adding a new customer moves to 0
  76. 76. “The law of property determines who owns something, but the market determines how it will be used.” Ronald Coase Theory of the Firm
  77. 77. PLATFORMS ARE MADE UP OF A TRANSACTION ENGINE AND A LEARNING ENGINE transaction engine learning engine
  78. 78. PLATFORMS ARE CONTEXTUAL
  79. 79. NETWORKS FORM BARRIERS TO ENTRY PLATFORMS
  80. 80. THE USUAL REMEDIES JUST DON’T WORK, E.G. HOW DO I PROTECT CUSTOMERS FROM SOMETHING THEY LOVE?
  81. 81. WHAT NEXT?
  82. 82. TECHNOLOGY TRIGGERS
  83. 83. CHALLENGES FOR QUALITY - IT’S GOING TO GET WORSE
  84. 84. IOT AND CONNECTED THINGS
  85. 85. A.I. SPECIALISED & GENERALISED
  86. 86. WHAT DO YOU DO IF THE SOFTWARE YOU ARE TESTING IS LEARNING
  87. 87. SHARING ECONOMY REQUIRES PLATFORMS
  88. 88. BLOCKCHAIN
  89. 89. LOW CODE, CONSUMERISATION & SERVERLESS
  90. 90. AR/VR
  91. 91. WHAT CAN YOU DO?
  92. 92. A QUEST FOR QUALITY CRUSADERS
  93. 93. IT’S MORE THAN TESTING CODE ▪Test Ideas ▪Test Designs ▪Test Decisions
  94. 94. GET REALLY COMFORTABLE WITH UNCERTAINTY
  95. 95. SAPER VEDERE – LEARN HOW TO SEE
  96. 96. FIND TOOLS FOR SHARED UNDERSTANDING http://platformdesigntoolkit.com/
  97. 97. gar@businessmodeladventures.com @aspiringarc http://ie.linkedin.com/in/garmaccriosta www.businessmodeladventures.com Hello, my name is Gar and I help with
  98. 98. YOU ARE ALL QUALITY CRUSADERS

×