PROJECT 3 : FASHION FORECASTING & MARKET RESEARCHFashion forecasting is a global career that focuses on upcoming trends. A...
Fashion Forecasting gives a tangible trading advantage with a measurable upside.When you can see market activity in real-t...
industry along with market structures, consumer expectations, values, and impulsion to buy,     new developments in techno...
•   Billboards etcRetailers and Brands can find this information by keeping up with such sources.Some of the fashion forec...
A. Organic Well beings   1. Pastel purple, yellow, pink   2. Sea foam, light blue, pale green   3. Chalky washed-out   B. ...
C. Naturals/ Earth Tones1. Sand, beige, browns2. Washed accents, gem stones3. Pale green, blues, teal
D. Organic Floral Bright1. Blues, yellow2. Fuchsia, Pinks
II. FABRICSA. Bamboo, Soy, Organic cotton, jerseyB. Hemp, burn out linenC. Embroidered, ripple effects, Eyelet, Burn outD....
IV. SILHOUETTEA. A-line, Trapeze angles, Baby dollB. Billowing, sack, sculpted, elongated shapesC. Apron style dresses, tw...
Project 3
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Project 3

  1. 1. PROJECT 3 : FASHION FORECASTING & MARKET RESEARCHFashion forecasting is a global career that focuses on upcoming trends. A fashion forecasterpredicts the colors, fabrics and styles that will be presented on the runway and in the storesfor the upcoming seasons. The concept applies to not one, but all levels of the fashionindustry including haute couture, ready-to-wear, mass market, and street wear. Trendforecasting is an overall process that focuses on other industries such as automobiles,medicine, food and beverages, literature, and home furnishings. [1] Fashion forecasters areresponsible for attracting consumers and helping retail businesses and designers sell theirbrands. Today, fashion industry workers rely on the Internet to retrieve information on newlooks, hot colors, celebrity wardrobes, and designer collections.The job of a FashionForecaster is to:• Locate the spawning grounds of trends• Identify emerging concepts• Fashion information passed on to other forecasters, product developers, marketers andthe press• Work for all kinds of firmsStrategic Window i.e. a window of opportunity• Timing a firm’s product offerings to the customer’s readiness and willingness to acceptand adopt those products.Forecasting should identify:• Source• Underlying Pattern• Direction• Tempo• Forecasting attempts to project past trends into the future• Anticipates future developments by watching for signals of change in current situations
  2. 2. Fashion Forecasting gives a tangible trading advantage with a measurable upside.When you can see market activity in real-time, you can perform better and lower risk.With forecasting one can transform this mountain of raw fashion data into actionableinformation for commercial decisions around product mix, price-points, discounting andmerchandising. For buying and design, theres even more on the table with live consumerinsights.Opportunities come and go in moments in fashion retail. Fashion intelligence gives the real-time market knowledge necessary for identifying and capitalising on market movements.7 Steps in Developing a Forecast:Tools and techniques that are systematically applied in Developing a Forecast1. Identify the basic facts about past trends and forecasts2. Determine the causes of change in the past3. Determine the difference between past forecasts and actual behaviours.4. Determine the factors likely to affect trends in the future7 Steps in Developing a Forecast5. Apply forecasting tools and techniques while paying attention to issues of accuracy andreliability6. Follow the forecast continually to determine reasons for significant deviations fromexpectations7. Revise the forecast when necessaryLong Term vs. Short Term Forecasting:Long Term Forecasting:Long-term forecasting is the process of analyzing and evaluating trends that can beidentified by scanning a variety of sources for information. When scanning the market andthe consumers, fashion forecasters must follow demographics of certain areas, both urbanand suburban, as well as examine the impact on retail and its consumers due to theeconomy, political system, environment, and culture. Long-term forecasting seeks toidentify: major changes in international and domestic demographics, shifts in the fashion
  3. 3. industry along with market structures, consumer expectations, values, and impulsion to buy, new developments in technology and science, and shifts in the economic, political, and cultural alliances between certain countries. There are many specialized marketing consultants that focus on long-term forecasting and attend trade shows and other events that notify the industry on what is to come. Short Term Forecasting: Short-term forecasting focuses on current events both domestically and internationally as well as pop culture in order to identify possible trends that can be communicated to the customer through the seasonal color palette, fabric, and silhouette stories. It gives fashion a modern twist to a classic look that intrigues our eyes. Some important areas to follow when scanning the environment are: current events, art, sports, science and technology. Getting an edge with Fashion Forecasting :1. Benchmark your offer and trading performance against competitors, looking outside your business for insight into competitiveness and gaps in the market.2. Maximise margins and sales opportunities by identifying styles that are in demand and undersupplied in the market, adjust prices and replenishment.3. Use social media to determine what your customers are thinking of trends in real-time, validating design and buying decisions with consumer endorsement.4. Optimise pricing by following sector price changes in real-time. Follow the new product cycle, observing when competitors make changes.5. Buyers, merchandisers, traders and designers can now react instantly and pre- emptively. Monitor sizing, colours, fabrics, styling details, pricing & discounting to increase sales and avoid markdowns. SOURCES FOR TREND FORECASTING: Fashion Leaders submit their forecasting verdicts to be followed for coming time via various medium.T hey suggest styles an trends on • Forecasting Sites • Magazines & Journals • Fashion shows
  4. 4. • Billboards etcRetailers and Brands can find this information by keeping up with such sources.Some of the fashion forecasting websites are -www.wsgn.comwww.trendspot.comwww.fashionforecastservices.comwww.fashiontrendsetter.comFORECASTING FOR SPRING/SUMMER 2013:Spring/Summer 2013 ready-to-wear women’s forecast will be swept away by theenvironmentally friendly organic movement and crafty chic. The organic movement is thereturn to all things natural powered by environmentally conscious consumers. Consisting ofchalky washed-out vegetable dyes with a burst of hybrid floral brights’; the organicmovement combines pastel purples, blues, and green hues with fuchsia and lemon yellow.Organic cotton, Bamboo, and Soy fibers will be in high demand for the organic movementand will be accompanied with eyelet, embroidered, and burn out effects. Emulating theorganic shapes of nature the organic movement silhouette focuses on sack sculpted andelongated shapes with feminine baby doll cuts and scoop necklines.Crafty chic is the modern day crafter inspired by vintage Scandinavian and ethnic woodblocking art. Crafty chic features earth tones such as beiges, creams, and browns withprecious earth stone teals and greens. Crafty chic will be festooned by hand crafted knitdecals, recycle patchwork, and fabric blocking organic cottons. Sweeping away the down-to-earth interactive will be A-line jumpers, baby doll smocked blouses, and functional pocketswith appliquéd detailing.I. COLORS
  5. 5. A. Organic Well beings 1. Pastel purple, yellow, pink 2. Sea foam, light blue, pale green 3. Chalky washed-out B. Vegetable Dyes 1. Raspberry, Copenhagen blue 2. Plum, Forest green, lime 3. Environmentally safe dying
  6. 6. C. Naturals/ Earth Tones1. Sand, beige, browns2. Washed accents, gem stones3. Pale green, blues, teal
  7. 7. D. Organic Floral Bright1. Blues, yellow2. Fuchsia, Pinks
  8. 8. II. FABRICSA. Bamboo, Soy, Organic cotton, jerseyB. Hemp, burn out linenC. Embroidered, ripple effects, Eyelet, Burn outD. Hand crafted knit decal, recycle patchwork crochetIII. DETAILINGA. Needlework embroideryB. Patchwork & quiltedC. Print & solid fabric blockingD. Yoke details, banding & BindingE. Layering, strapping, wrappingF. Shirring, smocking, pleating
  9. 9. IV. SILHOUETTEA. A-line, Trapeze angles, Baby dollB. Billowing, sack, sculpted, elongated shapesC. Apron style dresses, two fold dressesD. Scoop neckline, sleeveless, skinny straps

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