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Brand & Branding

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Brand & Branding

  1. 1. Brand & Branding
  2. 2. So, What is a BRAND?? Alogo Aproduct An identityXThen what is it?? In simple words the word Brand is synonymous to Assurance Trust Reliability To define We can call BRAND as a gut feeling customers have about a product , service , organization or even a person. Brand & Branding
  3. 3. Is BRAND and BRANDING one and same thing?? You can do BRANDING but Peoplemake the BRAND Brand & Branding
  4. 4. Why Brand(ing)?? For Buyer For Seller Easy decision making Differentiate Low risk Extensions Mental satisfaction Memorability Brand & Branding
  5. 5. If all the company's facilities and inventory vanished all around the world, I could walk into any bank and take out a loan of more than $100 Bn based only on the right to the Coca-Cola name and formula Coca Cola Executive Value of a BRAND Brand & Branding
  6. 6. Can’t think of any questions?? Brand & Branding