DM Integration

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This is clear indication that DM ROI is on the up.

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DM Integration

  1. 1. THE LITTLE DECK OFBIGGER RETURNS...Integrating DM leads to better ROI.
  2. 2. “Finding the right balance of channelsto reach increasingly fragmentedaudiences will be the key to successfulmarketing strategies in 2011”Marketing Week, 6th Jan 2011 2
  3. 3. IntegratingDirect MailDelivers Judiciously adding Direct Mail into the marketing mix sees the ROI of any campaign boosted by up to 20%. 3
  4. 4. How thenumbersstack upThe survey conclusively proved thatadding DM pushed ROI up from anaverage of £2.81 to £3.40 for every£1 spent. 4
  5. 5. Direct Mail makes othermedia work harder Source: Brand Science 2010 5
  6. 6. “Tactility is a quality I envyin direct mail. Combiningdirect mail with TV cansatisfy the appetites that TVtriggers.” Tess Alps, CEO of Thinkbox 6
  7. 7. How DirectMail turnson TV 7
  8. 8. DM ROI is on the up 8
  9. 9. The NumbersBy SectorLeisureBankingRetailPublic Sector & Govnt Skip 9
  10. 10. Case StudiesWorth StudyingLexusVirgin HolidaysMad MenAMEXMarmiteRNLI Skip 10
  11. 11. tips for makingintegration happen 11
  12. 12. 1. Collaboration is key2. Creativity Counts3. Keep Testing 12
  13. 13. First Time UserScheme up to 25% off 13
  14. 14. Royal MailSale 2011 Now On up to 20% off 14
  15. 15. Thank You 15
  16. 16. Case StudiesWorth StudyingLexusVirgin HolidaysMad MenAMEXMarmiteRNLI Skip 16
  17. 17. Back Skip 17
  18. 18. Back Skip 18
  19. 19. Back Skip 19
  20. 20. Back Skip 20
  21. 21. Back Skip 21
  22. 22. Back Skip 22
  23. 23. The NumbersBy SectorLeisureBankingRetailPublic Sector & Govnt Skip 23
  24. 24. DM works hardest for the leisure sector40%Higher ROI than the nextbest performing channel. Back Skip 24
  25. 25. DM works to deliver profitablemarketing for online bankingNo.1DM stood head and shouldersabove all other channels,delivering highest ROI. Back Skip 25
  26. 26. DM works to drive retail salesEfficientDM delivered best ROImost efficiently. Back Skip 26
  27. 27. DM works for public sector & GovtOfficialDM represented just 13%spend, but drove more clicksthan PPC at 41% of budget. Back Skip 27

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