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Inbound marketing e seo 2013-2014

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In che modo SEO, inbound marketing e content marketing si incrociano e si influenzano ? Uno sguardo al passato e una ipotesi di come la SEO in futuro potrebbe diventare. Due punti comunque sono fondamentali: primo, senza contenuti di qualità non si va da nessuna parte, secondo: smettiamola di lavorare per compiacere il motore di ricerca! E' ora di mettere gli utenti al primo posto!

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Inbound marketing e seo 2013-2014

  1. 1. La seo e l’inbound marketing A cura di Andrea Scarpetta Head of Seo @fullplan.it
  2. 2. Head of SEO presso TWITTER Email @GARETHJAX Andrea.scarpetta@fullplan.it Andrea Scarpetta
  3. 3. Risotto Marketing Fonte: lo spicchio d'algio
  4. 4. 2013 2007 Inbound marketing ? Google insight
  5. 5. Per niente “free”!!!
  6. 6. Galassie separate?
  7. 7. Fight!!!
  8. 8. C’è un collegamento?
  9. 9. Da ppc a Vendita
  10. 10. Da SEO a vendita
  11. 11. SEO Infografiche Youtube SEA Utente Blogs DEM SOCIAL
  12. 12. Mai fermarsi alle apparenze!
  13. 13. Qualcosa è cambiato!
  14. 14. ORRORE!
  15. 15. SEO = RIP?
  16. 16. Fuori dal tunnel? Copyright
  17. 17. Utente
  18. 18. Smettiamola di lavorare per compiacere Google! Richard Baxter (link)
  19. 19. Un sacco di problemi Copyright
  20. 20. La strada da percorrere autore
  21. 21. 1. Creare il contenuto
  22. 22. Raffinare e aggiornare questi contenuti Contenuto che vuole l’utente Contenuto esistente Creare questi contenuti Contenuto che vuole il cliente Riduci questo autore
  23. 23. Ma un seo come può aiutare?
  24. 24. 2. Diffondere il contenuto
  25. 25. Outreach = link building Author
  26. 26. 3. Misurare i risultati e imparare dagli errori
  27. 27. La trasparenza è essenziale autore
  28. 28. Nel dubbio, inizia da qua! Cosa vuole l’utente? Errori fatti e vittorie ottenute Analisi dei risultati Produzione del contenuto Diffusione del contenuto
  29. 29. Scientific Advertising Ebook su amazon
  30. 30. Più contenuti interessanti e meno fuffa. TLDR; version
  31. 31. Ma quindi la SEO tecnica non serve più ? (domanda legittima)
  32. 32. Magari fosse così! Autore
  33. 33. Francesca Blè
  34. 34. Utente al centro! Copyright
  35. 35. Non vi fate spaventare Copyright
  36. 36. Analizzate e misurate Buzzsumo
  37. 37. 80 1 miliardo di potenziali utenti internet!!!! 70 60 50 40 % share 30 20 Non vi fermate a Google! 10 0 Russia (Yandex) Cina (Baidu) Giappone (Yahoo) Corea (Naver)
  38. 38. Mi hanno sospeso la fan page! Come faccio ora? Portatevi in casa gli utenti! Copyright
  39. 39. Question time! @garethjax

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