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WHAT DOES THE WORLD OF
EBOOKS LOOK LIKE TODAY?
Gareth Cuddy, Founder and CEO of Vearsa
NINC Conference October 2015
Vearsa helps Publishers
sell more eBooks using
smart technology
THE VEARSA PLATFORM
• The only automated
software in the industry
• The widest retail reach
• Simple yet powerful
manageme...
OUR PARTNERS
• Vearsa’s customers are book
publishers.
• 3 out of the top 5 publishers
in the world do business with
Vears...
• USD earnings for traditional publishers grew 3%
while earnings for self-published grew by 16%.
• Self-published titles m...
• Mixed results for types
of sales channel.
• The growth in
subscription earnings
was driven primarily
by Scribd.
• Very c...
• Retailer approach still
has the majority of the
market but
subscription model
continues to make
inroads.
Where are the opportunities?
Growing markets in Germany, Italy and France for good
English language non-fiction material s...
Average Earnings per Unit Sold
Country Traditional SPA All
United Kingdom $2.71 $1.27 $2.70
United States $2.15 $1.25 $2.0...
Average eBook Price Average
List Price
Average Print
List Price
Average eBook Price
(excl. Free Titles)
Self-Published $3....
Does Sales Rank influence Price?
The variation in price between Self-Published and Traditional
authors is not determined b...
How to Authors fare vs Publishers?
Although there are less Self-Published titles out there in
general, they are performing...
The Market Overall
• Make sure your titles
are available as widely
as possible –huge
opportunities out
there.
• Experiment with
pricing consi...
PAGE 15
THANKS!
GARETH CUDDY
CEO and Founder of Vearsa
Gareth@vearsa.com
@garethcuddy
@vearsabooks
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eBooks and the self published author

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A speech delivered to an Indie publishing and authors conference in October 2015. Some really useful stats on the eBook market in general

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eBooks and the self published author

  1. 1. WHAT DOES THE WORLD OF EBOOKS LOOK LIKE TODAY? Gareth Cuddy, Founder and CEO of Vearsa NINC Conference October 2015
  2. 2. Vearsa helps Publishers sell more eBooks using smart technology
  3. 3. THE VEARSA PLATFORM • The only automated software in the industry • The widest retail reach • Simple yet powerful management, distribution and eBook analytics • Reduces publishers’ costs while increasing their sales • Tracking 7 million titles every day eBook Distribution, Sales Data and Online Tracking
  4. 4. OUR PARTNERS • Vearsa’s customers are book publishers. • 3 out of the top 5 publishers in the world do business with Vearsa. • Over 470 international customers. • Our customers grow their revenues by 7% per month using the Vearsa platform.
  5. 5. • USD earnings for traditional publishers grew 3% while earnings for self-published grew by 16%. • Self-published titles make up 27% of the top 10,000 titles on Amazon.com.
  6. 6. • Mixed results for types of sales channel. • The growth in subscription earnings was driven primarily by Scribd. • Very close to traditionally published books
  7. 7. • Retailer approach still has the majority of the market but subscription model continues to make inroads.
  8. 8. Where are the opportunities? Growing markets in Germany, Italy and France for good English language non-fiction material shows the opportunity for conversions without language translations. Country Genres Growth (in earnings) Australia Military History. Fiction (especially Sagas). +50% Germany General Fiction – and classics (in English). Computers (especially software specific). +11% New Zealand Similar to Australia. Sports & Recreation perform well. +31% France Fiction – in a range of languages. Wide range of History sub-genres. +76% Italy Wide range of History sub-genres. Sports & Recreation. +117%
  9. 9. Average Earnings per Unit Sold Country Traditional SPA All United Kingdom $2.71 $1.27 $2.70 United States $2.15 $1.25 $2.08 Australia $3.89 $1.40 $3.85 Germany $2.07 $1.34 $2.05 Ireland $3.15 $2.29 $3.14 New Zealand $3.77 $2.04 $3.75 Canada $2.09 $1.58 $2.06 India $2.80 $1.56 $2.77 South Africa $3.62 $1.41 $3.56 France $3.40 $2.31 $3.36 Netherlands $3.41 $1.61 $3.33 Spain $2.28 $0.86 $2.18 Italy $3.32 $2.05 $3.29 Switzerland $3.40 $1.38 $3.34 Japan $3.24 $1.04 $3.17 Austria $2.43 $1.16 $2.40 Brazil $3.46 $1.86 $3.40 Sweden $4.35 $2.22 $4.27 Norway $3.50 $1.41 $3.46 Hong Kong $3.50 $2.39 $3.48 • Average Author Income has actually risen in 2015 Income per sale Internationally SPA Traditional Top 5 Countries % of Earnings Top 5 Countries % of Earnings US 56% UK 48% UK 15% US 20% Canada 6% Australia 10% Australia 4% Germany 3% Germany 3% Ireland 3% US UK Jan-Jul 2014 2.16 2.36 Jan-Jul 2015 2.38 2.84 % Increase 10% 20%
  10. 10. Average eBook Price Average List Price Average Print List Price Average eBook Price (excl. Free Titles) Self-Published $3.57 (25% discount) $4.78 $12.54 $3.82 Traditional $8.77 (53% discount) $16.36 $18.66 $8.93 Are Authors losing out on revenue? The above data is based on a sample of 100,000 titles. The data contains titles ranked on Amazon from 1 to 500,000+
  11. 11. Does Sales Rank influence Price? The variation in price between Self-Published and Traditional authors is not determined by Sales Rank. The higher ranked titles have the same price difference as the lower priced titles
  12. 12. How to Authors fare vs Publishers? Although there are less Self-Published titles out there in general, they are performing well comparatively to the Traditional Publishers
  13. 13. The Market Overall
  14. 14. • Make sure your titles are available as widely as possible –huge opportunities out there. • Experiment with pricing consistently • Focus on metadata – key advantage to publishers Summary
  15. 15. PAGE 15 THANKS! GARETH CUDDY CEO and Founder of Vearsa Gareth@vearsa.com @garethcuddy @vearsabooks

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