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Garapon introduction


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We drive subscription service for consumers.
We also send all of Japanese TV data to research companies, AD companies and PR agencies.
The other hand we drive Digital AD service triggered by TV programs.

We welcome business partners from overseas.

Published in: Marketing
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Garapon introduction

  1. 1. 1 Unique TV recorder bring innovation to TV related life. Ayumu Yasuda Founder & CEO of Garapon inc. TEL :+81-3-3525-4137 Mobile:+81-90-3535-1255 skype:sorawoayumu zip: 101-0021 address: Denpa2 bld. 8F, 2-14-10 SotoKanda Chiyoda-ku, Tokyo, Japan GARAPON
  2. 2. 2 What’s "GaraponTV“? “GaraponTV” GaraponTV is the recorder which records 8ch TV program for 24 hours * 4 month. A user can watch TV program anytime & everywhere through internet. web - Internet - Electric Source - TV antenna What do you need? router LAN 1seg: Digital terrestrial tv
  3. 3. 3 Summary ■GaraponTV’s BASIC feature - ALL TV programs are recorded, a client can watch the video and download the video. - Search by EPG and subtitle - All services are provided through internet with PC - Garapon operates the recorder device for clients ■Options - Time table of broadcasted CM - TV viewing logs from TV manufacturars - TV meta data(summary text of each parts of TV program) generated by human ■GaraponTV’s TV data EPG : title, description, start time, duration, genre Subtitle : time, text Video : H.264, TS / MP4 Audio : AAC
  4. 4. 4 case1: for consumers We drive subscription service with GaraponTV. Users: - Business person in media industry - Japanese who lives in oversea
  5. 5. 5 case2: for Research We provide all of Japanese TV data to research company, PR agencies and AD companies. EPG : title, description, start time, duration, genre Subtitle : time, text Video : H.264, TS / MP4 Audio : AAC
  6. 6. 6 case3: TV × WEB AD TV program is a trigger of digital advertisement. I want to eat pizza TV program introduce pizza. Viewer wants to eat pizza. TriggerAD catch the word “pizza” on TV. And kick the digital AD. Viewer will order pizza through digital AD With smartphone.
  7. 7. 7 Garapon Inc. - Over 20000 devices are used by consumers in Japan. - Japanese big PR agencies , ADvertisement agencies and National brands adopts GaraponTV. - TVCM ROI is the TV industry’s very important factor. For that purpose, they must get the TV data. GaraponTV is the most efficient device for gathering TV data from all over the country. - Garapon Inc. has 10 years experience on the edge of changing TV industry in Japan. - Now we’re seeking business partner and client in all over the world.
  8. 8. 8 1st target is ISDB-T countries GaraponTV adopts ISDB-T 1seg, the broadcast system. We already have stable product. So we can give you the service efficiently. Country ISDB-T adopted DTTB service started 1 Japan ------ December 2003 2 Brazil June 2006 December 2007 3 Peru April 2009 March 30, 2010 4 Argentina August 2009 April 28, 2010 5 Chile September 2009 6 Venezuela October 2009 June 2011 7 Ecuador March 2010 8 Costa Rica May 2010 9 Paraguay June 2010 August 15, 2011 10 Philippines June 2010 March ,2015 11 Bolivia July 2010 12 Uruguay December 2010 13 Maldive Islands (national broadcasting) October 2011 14 Botswana February 2013 July 29, 2013 15 Guatemala May 2013 16 Honduras September 2013
  9. 9. 9 What is 1seg? video: H.264/MPEG-4 AVC Audio: HE-AAC audio stream container: MPEG transport stream video resolution: 320x240 pixels video bitrate: 220 and 320 kbit/s 1seg is a mobile terrestrial digital audio/video and data broadcasting service in Japan, Brazil, Philippines, Argentina and other countries that have adopted ISDB-T, the terrestrial digital broadcast system. From wikipedia “1seg”