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社区内容运营:一切荣耀归用户
1.
⼀一切荣耀归⽤用户 社区内容运营经验分享 李作刚
2.
内容运营≠作者 内容运营≠编辑
3.
给⽤用户发枪
4.
⽣生产内容:给⽤用户指引, 让⽤用户发挥
5.
⽤用户「众包」
6.
7.
发现内容:让沉默⽤用户也 参与
8.
9.
帮⽤用户传播
10.
11.
「⽂文案就像⼥女⼠士的裙⼦子,越短越好」
12.
传播效果最好的4种内容类 型 • ⼿手把⼿手教程、经验、指南、最佳实践 • x⼤大热⻔门 •
真实案例 • 调研报告
13.
与⽤用户互动 • ⽤用户 —
定位 — 调性 — ⼈人格化 • 不要分裂
14.
显性内容决定论
15.
⼀一切荣耀归⽤用户 内容由⽤用户产⽣生 由⽤用户挖掘 供⽤用户消费 我们不⽣生产内容 也不是内容的搬运⼯工 我是内容运营
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