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How design can add value and brand to a start up?

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How design can add value and brand to a start up?

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How design can add value and brand to a start up?

  1. 1. How design can add value and brand to a startup?
  2. 2. Namaskaram, I’m Ganesh Burle Design Thinker UXindia Mentor Believes in Gravity @ganeshburle
  3. 3. Forbes says that… In 2013 a startling 80% of young companies fail within 18 months. Why? There’s no shortage of information online to advise on growing market penetration rates, brand loyalty and so forth. Nor is there a lack of able agencies and specialists to consult with.
  4. 4. “Design is a critical element of any business but it’s especially important for startups who have the unique challenge of discovering the right business model for their innovation.” - Erik Steeb, VP of Programs at LACI
  5. 5. What is Design mean to us?
  6. 6. It's an iterative process that evolves as our understanding of the problem space develops.
  7. 7. It's an iterative process that evolves as our understanding of the problem space develops.
  8. 8. It's an iterative process that evolves as our understanding of the problem space develops.
  9. 9. It's an iterative process that evolves as our understanding of the problem space develops.
  10. 10. What is Design Thinking?
  11. 11. It's a mindset of combining creative & analytical thinking and applying it toward solving a specific problem.
  12. 12. /Design Thinking
  13. 13. Design Thinking in area of Technology & Innovation
  14. 14. Design Thinking in Technology & Innovation Smart Screens with Touch Gestures
  15. 15. Design Thinking in Technology & Innovation Smart Screens with Touch Gestures
  16. 16. Design Thinking in Technology & Innovation Virtual Reality
  17. 17. Design Thinking in Technology & Innovation Internet Of Things
  18. 18. Design Thinking in Technology & Innovation Internet Of Things
  19. 19. Design Thinking in Technology & Innovation Internet Of Things
  20. 20. Design Thinking in Technology & Innovation Nanoism
  21. 21. Design Thinking in Technology & Innovation Artificial Intelligence
  22. 22. Design Thinking in Technology & Innovation Artificial Intelligence
  23. 23. Artificial Intelligence Design Thinking in Technology & Innovation
  24. 24. How to make it work?
  25. 25. Understanding that design thinking is not just the designer's role; it’s everyone’s role.
  26. 26. Design Thinking is not about products; it’s about people. Think beyond Tasks.
  27. 27. Sketch as many as ideas possible. You don’t need to be a painter to do that.
  28. 28. Create prototypes because prototypes create conversations.
  29. 29. Test before ship!
  30. 30. Add designers into the mix. Have designer in founders!
  31. 31. Let’s add designers into the mix. Have Designer in founders! Thank you and Good luck! Ganesh Burle

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