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SAPhybris: Brian Walker

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SAP/hybris' Brian Walker presents a strategic vision for B2B customer engagement that will inspire you to look at how you interact with customers in an entirely new light. Learn how to prepare today to meet the challenges of the B2B digital future.

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SAPhybris: Brian Walker

  1. 1. Brian Walker CSO, SAP hybris @bkwalker
  2. 2. WHAT IS CUSTOMER ENGAGEMENT?
  3. 3. PERSONAL.
  4. 4. LISTEN. ACTUALLY CARE.
  5. 5. CONTEXT.
  6. 6. THE STATE OF BEING IN GEAR.
  7. 7. AND THE CONDITIONS?
  8. 8. OMNICHANNEL IS JUST BUSINESS.
  9. 9. THE EXPERIENCE MATTERS.
  10. 10. EVERYTHING REIMAGINED.
  11. 11. AGILITY AND SIMPLICITY WILL BE REWARDED.
  12. 12. YOU NEED TO BE THE EASIEST AND FASTEST TO DO BUSINESS WITH.
  13. 13. UNDERSTAND. ACT ON THE CONTEXT. RESPOND. CAPTURE THE MOMENT. DELIVER. ON THE TOTAL EXPERIENCE.
  14. 14. YOU MUST BE WILLING TO DISRUPT YOUR ENTIRE BUSINESS.
  15. 15. AND SAP HYBRIS?
  16. 16. ENABLING OUR CUSTOMERS TO DELIVER CONTEXTUAL, CONSISTENT, AND RELEVANT EXPERIENCES REGARDLESS OF CHANNEL OR DEVICE THROUGHOUT THE CUSTOMER JOURNEY.
  17. 17. Event-driven Profile Information CUSTOMER ACTIVITY 3RD PARTY TRANSACTIONAL DATA CUSTOMER IDENTITY MARKETING SERVICE SALESCOMMERCE CUSTOMER EXPERIENCE (CX) Web Tracking In-Store Activity Chat & Community Mobile Apps DMPs SOCIAL CRM ERP FINANCE Master Record, Visitor Identity, Social Matching Identity and Transactional Profile HYBRIS PROFILE
  18. 18. THANK YOU

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