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Mohawk Industries is the leading flooring manufacturer for residential and commercial spaces around the world. They are also a leader in customer engagement innovation. SVP and CIO Jana Kanyadan will discuss how Mohawk is growing their customer base by refocusing its strategy from “Customer Relationship Management” to “Customer 360 Engagement.” Hear how Mohawk uses real-time end-consumer insight, seamless digital and physical experience, personalized interactions, and team collaboration among channel partners, sales and customer service personnel to significantly shorten the path-to-purchase process. Jana will discuss the secret sauce behind their innovative approach to customer engagement, which combines social tools, SAP and hybris cloud solutions, in-memory computing and predictive capabilities to comprehensively engage customers, and internal sales and marketing personnel, to drive sales transactions, and to create a unique, unified and cherished experience for everyone involved.