Today’s B2B buyers’ expectations are rapidly evolving. Buyers are now looking for an engaging, seamless and consistent experience across all of their experiences with an enterprise, regardless of the stage of the buying journey. But, B2B sellers still struggle to meet these expectations, often focusing on isolated touch points with disconnected technology investments that inhibit the ability to understand and consistently engage with their customers from initial acquisition through advocacy.
Forrester’s Andy Hoar will present the industry’s first look at just-completed research on B2B buyer expectations for digital engagement - and the gap between these expectations and what B2B Sellers can offer. Learn what customers expect across each touch point, what is most vital to them today, and their top concerns for the future. Gain insights to help you meet both current and emerging B2B customer expectations.