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LEARNING FROM THE COMMUNITY: 
Building an Open Development DNA
Credentials 
JEFF SPOCK 
NARRATIVE DIRECTOR 
CO-FOUNDER
Open Dev: a definition 
PLAYER-MADE ASSETS? 
DEV BY COMMUNITY? 
FEEDBACK/REQUESTS? 
DEFINITI 
ON 
TESTING? 
Communi t y an...
Open Dev is community dev 
WHO? 
WHERE? 
HOW TO RECRUIT? 
COMMUNI 
TY 
WHEN?
When does Open Dev start? 
PROJECT CONCEPTION? 
FUNDING? 
PRE-PRODUCTION? 
ANNOUNCEMENT? 
CHOICES
What role does the Community have? 
INVESTOR? 
DEV TEAM? 
QA? 
CUSTOMER? 
IN THE ORG 
CHART?
When does Open Dev start? 
INVESTOR? 
DEV TEAM? 
WHO IS THE 
COMMUNITY? 
QA? 
CUSTOMER?
Community as investors 
ALL OR NOTHING 
PRE-SALES 
ROCK STAR 
PRE-PRE-ALPHA 
CROWDFUNDING 
WHOSE COMMUNITY? 
OPINIONS…
Community as developers 
THE PACT 
THE MEANS 
THE PROCESS 
THE RISK 
OPEN DEV 
THE RESULTS
How it all begins… 
THE PRICE 
YOUR « PRECIOUS » 
THE REWARD 
IMPLICATION / INVOLVEMENT 
THE PACT
The Means 
VIPS 
1ST DESIGNERS 
EXPERTS 
OPINION LEADERS 
AMBASSADORS
The Means 
THE PLATFORM 
DEDICATED FORUMS 
TWO-WAY 
MULTI-CHANNEL
GAME DESIGN DOCS 
PROOF OF TRANSPARENCY 
COMMON VISION 
REFERENCE DOCUMENT 
CONSTRUCTIVE FEEDBACK 
The Means
ROAD MAP 
PROOF OF TRANSPARENCY 
EDUCATIONAL 
TEASING 
The Means
VOTES 
ACCESSIBLE 
FAST 
GAME CHANGING 
COMMUNITY HIGHLIGHT 
The Means
IDEA BOX 
FOUNDATION 
FEEDS DEV BACKLOG 
CONSTANT FEEDBACK 
NEEDS PROOF & TIME 
The Means
COMPETITIONS 
COMMUNITY CATALYST 
COMMUNITY DRIVEN 
SIZE DOES NOT MATTER 
The Means
EARLY ACCESS 
FOUNDATION 
COMMUNITY BOOSTER 
NOT CROWDFUNDING 
QUALITY IS MUST HAVE 
FIRST PREVIEWS 
The Means
GAMIFICATION 
The Means 
FUN 
FUN 
FUN
Impact on Dev Process 
PROCESS 
GAME VISION 
PRIORITY LIST 
SCHEDULE GAPS
The Risks 
CONCERN 
S 
NEGATIVE FORUMS 
UNREASONABLE IDEAS 
IRREGULAR FEEDBACK 
UNREWARDING 
IRRATIONAL GDD
Where did it work for us? 
SUCCESS
Where did it not? 
LESSONS
TL;DR 
FIND YOUR COMMUNITY 
RESPECT THE PACT 
TAKE AWAY TRANSPARENCY RULES 
ITERATION ALSO RULES 
DEV SCHEDULE GAPS
THANK YOU
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Lessons from the community building an open development dna jeff spock

From day one of its existence, Amplitude Studios has included the community in its game development cycle as something more than a marketing target. We have now shipped three games -- including the 2013 Unity Award winner -- with the community involved in design, development priorities, and release plans. This talk will present the Amplitude style of Open Development, focusing on how and why we do it the way we do and what choices we made along the way. Positive and negative lessons will be included.

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Lessons from the community building an open development dna jeff spock

  1. 1. LEARNING FROM THE COMMUNITY: Building an Open Development DNA
  2. 2. Credentials JEFF SPOCK NARRATIVE DIRECTOR CO-FOUNDER
  3. 3. Open Dev: a definition PLAYER-MADE ASSETS? DEV BY COMMUNITY? FEEDBACK/REQUESTS? DEFINITI ON TESTING? Communi t y and dev team ex change des ign and gameplay ideas v ia a di rec t feedbac k loop to des igner s , producer s , and
  4. 4. Open Dev is community dev WHO? WHERE? HOW TO RECRUIT? COMMUNI TY WHEN?
  5. 5. When does Open Dev start? PROJECT CONCEPTION? FUNDING? PRE-PRODUCTION? ANNOUNCEMENT? CHOICES
  6. 6. What role does the Community have? INVESTOR? DEV TEAM? QA? CUSTOMER? IN THE ORG CHART?
  7. 7. When does Open Dev start? INVESTOR? DEV TEAM? WHO IS THE COMMUNITY? QA? CUSTOMER?
  8. 8. Community as investors ALL OR NOTHING PRE-SALES ROCK STAR PRE-PRE-ALPHA CROWDFUNDING WHOSE COMMUNITY? OPINIONS…
  9. 9. Community as developers THE PACT THE MEANS THE PROCESS THE RISK OPEN DEV THE RESULTS
  10. 10. How it all begins… THE PRICE YOUR « PRECIOUS » THE REWARD IMPLICATION / INVOLVEMENT THE PACT
  11. 11. The Means VIPS 1ST DESIGNERS EXPERTS OPINION LEADERS AMBASSADORS
  12. 12. The Means THE PLATFORM DEDICATED FORUMS TWO-WAY MULTI-CHANNEL
  13. 13. GAME DESIGN DOCS PROOF OF TRANSPARENCY COMMON VISION REFERENCE DOCUMENT CONSTRUCTIVE FEEDBACK The Means
  14. 14. ROAD MAP PROOF OF TRANSPARENCY EDUCATIONAL TEASING The Means
  15. 15. VOTES ACCESSIBLE FAST GAME CHANGING COMMUNITY HIGHLIGHT The Means
  16. 16. IDEA BOX FOUNDATION FEEDS DEV BACKLOG CONSTANT FEEDBACK NEEDS PROOF & TIME The Means
  17. 17. COMPETITIONS COMMUNITY CATALYST COMMUNITY DRIVEN SIZE DOES NOT MATTER The Means
  18. 18. EARLY ACCESS FOUNDATION COMMUNITY BOOSTER NOT CROWDFUNDING QUALITY IS MUST HAVE FIRST PREVIEWS The Means
  19. 19. GAMIFICATION The Means FUN FUN FUN
  20. 20. Impact on Dev Process PROCESS GAME VISION PRIORITY LIST SCHEDULE GAPS
  21. 21. The Risks CONCERN S NEGATIVE FORUMS UNREASONABLE IDEAS IRREGULAR FEEDBACK UNREWARDING IRRATIONAL GDD
  22. 22. Where did it work for us? SUCCESS
  23. 23. Where did it not? LESSONS
  24. 24. TL;DR FIND YOUR COMMUNITY RESPECT THE PACT TAKE AWAY TRANSPARENCY RULES ITERATION ALSO RULES DEV SCHEDULE GAPS
  25. 25. THANK YOU

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