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Connect to the Consumer 
John Clark 
SVP Commercial Publishing 
Sega
Commercial Publishing; 
What do we do
Monetisation & Distribution
Technology & Business Development
Developer Partnerships
Consumer
Community
Content
Digital 
• twitter
Connects Consumers- Builds Relationship
Consumers become Contributors
Steam Challenge
Steam Challenge
Make War Not Love
45 News Stories 
Social Media 
200,000 Uniques
45 News Stories 
Social Media 
200,000 Uniques
Data
Connect to the Consumer 
• Relationship with Content Creators 
• Consumer becomes Creator 
• Community Drives Awareness> S...
Connect to the consumer   john clark
Connect to the consumer   john clark
Connect to the consumer   john clark
Connect to the consumer   john clark
Connect to the consumer   john clark
Connect to the consumer   john clark
Connect to the consumer   john clark
Connect to the consumer   john clark
Connect to the consumer   john clark
Connect to the consumer   john clark
Connect to the consumer   john clark
Connect to the consumer   john clark
Connect to the consumer   john clark
Connect to the consumer   john clark
Connect to the consumer   john clark
Connect to the consumer   john clark
Connect to the consumer   john clark
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Connect to the consumer john clark

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Connect to the consumer john clark

  1. 1. Connect to the Consumer John Clark SVP Commercial Publishing Sega
  2. 2. Commercial Publishing; What do we do
  3. 3. Monetisation & Distribution
  4. 4. Technology & Business Development
  5. 5. Developer Partnerships
  6. 6. Consumer
  7. 7. Community
  8. 8. Content
  9. 9. Digital • twitter
  10. 10. Connects Consumers- Builds Relationship
  11. 11. Consumers become Contributors
  12. 12. Steam Challenge
  13. 13. Steam Challenge
  14. 14. Make War Not Love
  15. 15. 45 News Stories Social Media 200,000 Uniques
  16. 16. 45 News Stories Social Media 200,000 Uniques
  17. 17. Data
  18. 18. Connect to the Consumer • Relationship with Content Creators • Consumer becomes Creator • Community Drives Awareness> Social Media • Content is Marketing> Drives Engagement • Create Environment for Flexible Thinking

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