How to Survive the Internet      Marketing JunglePurcellville Business Association         April 9, 2013
Internet Marketing: The Key Role of      Your Website and SEO
Internet Marketing: How toGenerate Leads with Content
We get these questions a lot . . .•  What is internet marketing?• What is SEO?• How does social media work?• How does “con...
How do I use the Internet to:• Get found• Convert website visitors into leads  into customers• Grow my business
You do it with…1. An Optimized Website2. Content Useful and Relevant to  Your Audience
But start with your audience…• Define your audience of one• Know what he/she needs• Be clear …your product or service is w...
Create an effective website• What is good, better, best…• Websites for humans & non-  humans• Web & social media tag team
Create an effective website• Get the best you can afford• Capture customer information• Don’t forget the search engines• T...
Social Media is Important!• It is a conversation• It nurtures client / business  relationships• Search engines love social...
Examples of branded web & social media
Life Change, LLCwww.purposefocusedtherapy.com
American Capital Planning Wedlock-Divorce.com
http://www.contentmarketinginstitute.com/wp-content/uploads/2012/02/CMI_CM_History_medium.jpg
Site/social media/video gallery
More Traffic, Leads & Customers
Keep at it…• Keep nurturing leads with social  media, email & offers• Keep getting found with more and  updated Optimized ...
Any questions?
Internet Marketing: The Key Role of      Your Website and SEO
Gallop Web Services provides:   Website Design & Development   Social Media Branding & Web Integration   E-commerce Sol...
Internet Marketing: How toGenerate Leads with Content
Laura Longley Marketing provides:   Internet Marketing and Content Consulting   Website Content Development   Content C...
How to Survive the Internet      Marketing JunglePurcellville Business Association         April 9, 2013
Gallop web services - How to Survive the Internet Marketing Jungle
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Gallop web services - How to Survive the Internet Marketing Jungle

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Gallop Web Services & Laura Longley Marketing team up to present to the Purcellville Business Association "How to Survive the Internet Marketing Jungle". We consult with businesses to connect with their potential customers through web and social media marketing.

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  • Laura to start us off (slides 1-7)
  • Kathi (slides 8-14)-No money in your budget? Consider using Google’s free tools. It won’t be perfect, but it’s better than nothing so that’s good. Better would be a fully well thought out website that provides the means for capturing customer information. It may be static, but if you or a developer like myself changes the content quarterly to freshen the information, then the search engines will reindex the changes and that gives the site relevency. Best is a website containing a content management system and feeds from social media. It should be responsive to mobile and tablet devices, meaning it will look nice and function very well no matter what device is being used.-Laura has been discussing how to reach your human audience, as well as writing for the search engines. Keywords about your business are the primary means for getting your website to appear prominently in a search. Images need to be labeled with keywords, too. Don’t upload 15 photos named photo1, photo2, etc. It means absolutely nothing as a search term. Most people overlook this, so use your business name and keywords within the image title to give you an advantage. By the way, be careful when ‘borrowing’ images from other sites to use on your own. If it is a licensed photo or graphic, you will be breaking the law by ‘borrowing’ it without permission.-Got a storefront? Claim your business listings in the major search engines – Google, Bing and Yahoo. You’ll be able to upload your logo, images, video. Also free, but does require proof of business and a bit of your time.
  • -Have a website--no matter how basic. Get the best you can afford and make sure you have plenty of information about what you do and how to contact you on it.-Try to capture your potential customer’s information through an online contact form, coupon offer, etc… -Write for the search engines, too, so the keywords about your business are available for indexing. Don’t forget… images need to be identified as well.-Have links on your website to your social media sites and post on social media back to your website. It is part of the concept of a spider web of information, so tie those strands together.
  • Social media builds identity both personally and professionally. They are the avenue for conversation and therefore a big part of today’s marketing approach. A website link to FB and Twitter via blog; feeds into the website from FB, Twitter & LI (as part of a desired strategy). Invite people to Like you website & FB business page. Be patient setting up your business Facebook page, etc. You can do it, if you take it a step at a time. Once completed, give it time for your website and social media presence to evolve. It takes months for online activity to collect in search engines as relevant data. The more places you and your business are mentioned with real information containing consistent and useful keywords, the better the likelihood of getting listed well in the search engines.
  • -This infographic is an example of an image I ‘borrowed’ from another site. They give their permission to use their graphics, as long as you identify their company as the owner. So I have their business name, Avalaunch, on the bottom here.-This is a great visual of how some of the popular social media outlets are utilized using cats as an example. Whether or not you like cats, it is cute and eye catching as well as informative. Thus the basis of the name Info Graphic. I encourage you to do a search on infographic relating to your business or industry, and if you find something of interest post or blog about it as a way to educate your audience.-With regard to social media, pick
  • Design and developed websiteImported existing blog (from Wordpress.com) into website - http://purposefocusedtherapy.com/blog/Added an RSS feed so people can subscribe to receive emails when the blog is updated, as well as a subscription form in the website sidebar - http://feeds.feedburner.com/PurposeFocusedTherapyDesigned and set up Facebook and Twitter accounts, and linked to all social media from the website - https://twitter.com/LifeChangeLLC , https://www.facebook.com/LifeChangeLLCInstalled a blog feed app into the Facebook business page - https://www.facebook.com/LifeChangeLLC/app_9953271133Not shown: social media icons with links to FB, Twitter, etc. and feeds into the website from Facebook.
  • Design and developed website wedlock-divorce.comRedesigned and developed American Capital PlanningBranded the Facebook business pages to match the websitesNot shown: social media icons with links to FB, Twitter, etc.
  • The Furrow John Deere launches a customer magazine in 1895 and now has a 1.5 million circulation in 40 countries and 12 different languages.See its own website…..links to Facebook, etc. Part of Agricultural publishing operation.
  • Audience of one. Education, enrichment, engagement, entertainment. Storytelling in multiple media …but all related to content marketing strategy for corporate growth.
  • There is a strategic process to using content even if it seems like “putting it out there.” II’d be happy to show you how it works and could work for your business. Key elements are: On the website….offer, landing page and call to action, lead, follow up with other offers, email sequencing 3 – 5 – 8 – 11 days, promotion through social media and blogging, analyzing results….improving, repeating success.
  • SEO? CMS? RSS?Blog? Email strategies?Facebook, LinkedIn, Twitter, Pinterest, Google+Update/Content Frequency?Analytics? Results?Statistics?
  • Design – website and social media brandingWebsite DevelopmentE-commerceWebsite HostingSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Applications & Software DevelopmentIT SupportSoftware training
  • Design – website and social media brandingWebsite DevelopmentE-commerceWebsite HostingSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Applications & Software DevelopmentIT SupportSoftware training
  • Gallop web services - How to Survive the Internet Marketing Jungle

    1. 1. How to Survive the Internet Marketing JunglePurcellville Business Association April 9, 2013
    2. 2. Internet Marketing: The Key Role of Your Website and SEO
    3. 3. Internet Marketing: How toGenerate Leads with Content
    4. 4. We get these questions a lot . . .• What is internet marketing?• What is SEO?• How does social media work?• How does “content” bring in leads?
    5. 5. How do I use the Internet to:• Get found• Convert website visitors into leads into customers• Grow my business
    6. 6. You do it with…1. An Optimized Website2. Content Useful and Relevant to Your Audience
    7. 7. But start with your audience…• Define your audience of one• Know what he/she needs• Be clear …your product or service is what they need
    8. 8. Create an effective website• What is good, better, best…• Websites for humans & non- humans• Web & social media tag team
    9. 9. Create an effective website• Get the best you can afford• Capture customer information• Don’t forget the search engines• Tie the website to social media
    10. 10. Social Media is Important!• It is a conversation• It nurtures client / business relationships• Search engines love social media
    11. 11. Examples of branded web & social media
    12. 12. Life Change, LLCwww.purposefocusedtherapy.com
    13. 13. American Capital Planning Wedlock-Divorce.com
    14. 14. http://www.contentmarketinginstitute.com/wp-content/uploads/2012/02/CMI_CM_History_medium.jpg
    15. 15. Site/social media/video gallery
    16. 16. More Traffic, Leads & Customers
    17. 17. Keep at it…• Keep nurturing leads with social media, email & offers• Keep getting found with more and updated Optimized Content
    18. 18. Any questions?
    19. 19. Internet Marketing: The Key Role of Your Website and SEO
    20. 20. Gallop Web Services provides: Website Design & Development Social Media Branding & Web Integration E-commerce Solutions Search Engine Optimization (SEO) Web Applications & Software Development IT Support Customer Training
    21. 21. Internet Marketing: How toGenerate Leads with Content
    22. 22. Laura Longley Marketing provides: Internet Marketing and Content Consulting Website Content Development Content Creation: Articles, eBooks, Guides, Blogs, Video Email Marketing Content Asset Management
    23. 23. How to Survive the Internet Marketing JunglePurcellville Business Association April 9, 2013

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