The blog discusses the importance of structuring a successful test automation strategy that aligns with your business objectives. Know more.

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What are the key elements for an effective Test Automation strategy?
Some of the key reasons for application failure rate are bad user experience and inadequate testing of the application. In the
current digital landscape, there are various factors that can undermine the performance of your application. At the worse,
you can even expect a data breach if the application is not rigorously tested!
Testing is multifaceted and covers an entire gamut of activities to ensure that the Application Under Test (AUT) performs
flawlessly under pressure, is secure, and is robust for the volatile market conditions.
The key is to build an effective test automation strategy to eliminate the errors that can be expected in manual testing. A Test
Automation framework enables teams to cut down the costs and efforts in the testing process. Most importantly, it makes the
process repeatable, which helps confirm the functionalities of the application.
It also adds the reusability factor, where the test automation framework, when updated with new test cases can be reused for
any other testing project.
How critical is a Test Automation strategy for an application’s efficiency?
With the new age challenges, software testing is going through some major transformations. There is a serious need to
deliver applications that can sustain the threats posed by Digital Transformation and meet customer expectations.

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What are the key elements for an effective Test Automation strategy?
Agile and DevOps approach have been responsible for the rising significance of software testing, where testing is
done on a constant basis along with the development teams. Testing starts way ahead in the Software Development
Cycle and plays a critical role in making the application market-ready.
The idea or ultimate objective is to release a quality application at speed. This makes Test Automation inseparable
from Agile and DevOps approach, as it makes the process faster and repeatable. It also improves the overall test
coverage and reduces the software testing efforts.
There are cases where manual testing is not feasible, specifically, for financial/ecommerce application. Such
applications have multiple users across various technology platforms and devices. How do you ensure performance
and functional efficiency for such instances?
Test Automation helps add velocity to your regression tests, as it is impossible to achieve it with manual execution of
tests. Nevertheless, complete automation is impossible, so there should be a potent combination of manual and
automated tests within your test automation strategy to make it more result-oriented.
Your test automation strategy must be result-oriented and it is possible only by collaborating with an experienced
partner or developing a strategy that fits well with your teams and organization at large. Is there a defined pathway
for that? Guess not, but we can suggest the key elements that can lead to an effective test automation strategy.

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What are the key elements for an effective Test Automation strategy?
• Make your test automation strategy result-oriented.
Your team and organization have got a plan for a particular project/application that you are developing. Ultimately, the
strategy must serve the purpose and help you attain your goals. It is important to understand and define objectives for your
test automation strategy. This will help make the overall process and related activities result-oriented.
When you let your strategy get driven by objectives, you are setting up parameters to measure its success. The objectives
could be different – faster time to market, rigorous regression testing, reduced testing efforts, enhanced test coverage, cost-
effective testing, and much more.
• Work with a suitable test automation tool.
There are multiple tools that exist in the market - some are commercial tools, while some are popular Open-source free tools.
For instance, Selenium Test Automation is gaining ground quickly due to its obvious benefits in the Test Automation space.
Choice of the tool will depend on your testing objectives and requirements as well as the budgets. But making the choice is
critical.
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