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Social Media & Mobile Strategies
in Digital World
Galit Fein
EVP & Office of the CIO Strategies
Senior Analyst
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Galit Fein’s work Copyright 2010 @STKI 2
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Social Media & Mobile Strategies in Digital World

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Social Media & Mobile Strategies in Digital World

  1. 1. Social Media & Mobile Strategies in Digital World Galit Fein EVP & Office of the CIO Strategies Senior Analyst
  2. 2. Your Text hereYour Text here Galit Fein’s work Copyright 2010 @STKI 2 Do not remove source or attribution from any graphic or portion of graphic Mobile Reasons: Y 2010 - Going Mobile
  3. 3. Your Text hereYour Text here Galit Fein’s work Copyright 2010 @STKI 3 Do not remove source or attribution from any graphic or portion of graphic Get Social 90% 70%
  4. 4. Your Text hereYour Text here Galit Fein’s work Copyright 2010 @STKI 4 Do not remove source or attribution from any graphic or portion of graphic Facebook  40 M Facebook status updates a day by 400 M+ users; +137% Y/Y  65 M people use Facebook on a mobile device (450K Israelis)  40% of consumers “frended” a brand on Facebook &/ or MySpace Source: Razorfish Digital Brand Experience Report 2009
  5. 5. Your Text hereYour Text here Galit Fein’s work Copyright 2010 @STKI 5 Do not remove source or attribution from any graphic or portion of graphic Twitter Source: GigaTweet 11/2009 58 MM users; +1238% Y/Y ~25M tweets per day 44% of consumers who followed a brand on Twitter did so for actual transaction 48% of those who saw a brand mentioned on Twitter did research on that brand Source: Razorfish Digital Brand Experience Report 2009 Source: Morgan Stanley
  6. 6. Einat Shimoni’s work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 6 Levels of social media involvement 1) Listen 2) Analyze/understand 3) React 4) Measure 5) Create interactions Start here: Simple to do, High value!
  7. 7. Einat Shimoni’s work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 7 Levels of social media involvement 1) Listen 2) Analyze/understand 3) React 4) Measure 5) Create interactions
  8. 8. Einat Shimoni’s work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 8 Listening platforms
  9. 9. Einat Shimoni’s work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 9 Levels of social media involvement 1) Listen 2) Analyze/understand 3) React 4) Measure 5) Create interactions
  10. 10. Einat Shimoni’s work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 10 Real time service
  11. 11. Einat Shimoni’s work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 11 Levels of social media involvement 1) Listen 2) Analyze/understand 3) React 4) Measure 5) Create interactions
  12. 12. Einat Shimoni’s work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 12 What are we doing wrong?
  13. 13. Einat Shimoni’s work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 13 Amazon
  14. 14. Your Text hereYour Text here Galit Fein’s work Copyright 2010 @STKI 14 Do not remove source or attribution from any graphic or portion of graphic To Be Where Your Customers Are  3rd party virtual vendors are accelerating financial services & replacing traditional providers (banks, brokers, accountants…)
  15. 15. Your Text hereYour Text here Galit Fein’s work Copyright 2010 @STKI 15 Do not remove source or attribution from any graphic or portion of graphic Social Media Payments From Barter Currency Credit Cards to Twitter???
  16. 16. Your Text hereYour Text here Galit Fein’s work Copyright 2010 @STKI 16 Do not remove source or attribution from any graphic or portion of graphic Traditional (Interruption) Marketing Now can be filtered (digital cable recorder) Mobile
  17. 17. Your Text hereYour Text here Galit Fein’s work Copyright 2010 @STKI 17 Do not remove source or attribution from any graphic or portion of graphic Permission Marketing Do not push ads message to your consumers - Let them to pull it from you! The Crème Brulee Cart Mobile
  18. 18. Einat Shimoni’s work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 18 The Crème Brulee on Twitter 9,854 followers Real Time advertisement
  19. 19. Your Text hereYour Text here Galit Fein’s work Copyright 2010 @STKI 19 Do not remove source or attribution from any graphic or portion of graphic It’s not about money – It’s about value!
  20. 20. Your Text hereYour Text here Galit Fein’s work Copyright 2010 @STKI 20 Do not remove source or attribution from any graphic or portion of graphic Mobile Internet Computing
  21. 21. Your Text hereYour Text here Galit Fein’s work Copyright 2010 @STKI 21 Do not remove source or attribution from any graphic or portion of graphic
  22. 22. Your Text hereYour Text here Galit Fein’s work Copyright 2010 @STKI 22 Do not remove source or attribution from any graphic or portion of graphic From Content To Context • Location Based Services - Provision of exact, contextual info & services based on specific location Mobility & location will change how users & advertisers interact with the Web: • Real Time Marketing • Discount alert & real time recommendations from where & when it occurs
  23. 23. Your Text hereYour Text here Galit Fein’s work Copyright 2010 @STKI 23 Do not remove source or attribution from any graphic or portion of graphic Context Application: Zipcar
  24. 24. Your Text hereYour Text here Galit Fein’s work Copyright 2010 @STKI 24 Do not remove source or attribution from any graphic or portion of graphic In Context :Transparent Price
  25. 25. Your Text hereYour Text here Galit Fein’s work Copyright 2010 @STKI 25 Do not remove source or attribution from any graphic or portion of graphic Location-Based Social Networks through Mobile Real-time recommendations based on your current location using an app that aggregates info from real- time searches from social sites, local ads & “limited time” discounts on your mobile
  26. 26. Your Text hereYour Text here Galit Fein’s work Copyright 2010 @STKI 26 Do not remove source or attribution from any graphic or portion of graphic Augmented Reality Beatles Tour: Ringo, Paul, John, George with YOU on Abbey Road Your hotel is only 2 km away Historical sites
  27. 27. Einat Shimoni’s work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 27 Bank Leumi iCleumi – Augmented Reality
  28. 28. Einat Shimoni’s work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 28 Multi Channels
  29. 29. Einat Shimoni’s work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 29
  30. 30. Einat Shimoni’s work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 30 One for each kind? Tablet Call Center Internet Smartphone
  31. 31. Einat Shimoni’s work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 31 Or one for each machine? PCs Mac Tablets Smart phones Cell phones
  32. 32. Einat Shimoni’s work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 32 How are we going to use them ?
  33. 33. Your Text hereYour Text here Galit Fein’s work Copyright 2010 @STKI 33 Do not remove source or attribution from any graphic or portion of graphic The Web is Dead
  34. 34. Einat Shimoni’s work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 34 Mobile website also changing Your mobile website should look more like that: and Less like that: Don’t look at mobile devices as an “extended PC” It is a totally different device that will offer added value that a PC doesn’t
  35. 35. Your Text hereYour Text here Galit Fein’s work Copyright 2010 @STKI 35 Do not remove source or attribution from any graphic or portion of graphic 3 Possible Mobile Models:  SMS • Easy, common in all devices, affordable • Catalyst to more banking actions via mobile  Mobile Downloadable Apps • Rich user experience, ability to work offline  Mobile Internet • Familiar, supported by most devices, UI is an issue Source: Mobile Marketing Association
  36. 36. Einat Shimoni’s work Copyright 2010 @STKI Do not remove source or attribution from any graphic or portion of graphic 36 To summarize… • Channel strategy will increasingly be considered a core competency of organizations This also means that it CANNOT be outsourced • Engage and Influence: Clients are defining the ways in which they want to receive services from their providers • The challenge: address each channel differently, while establishing a single platform that can extend services to each of these channels (to enable cross-channel interactions, service levels etc.)
  37. 37. Your Text hereYour Text here Galit Fein’s work Copyright 2010 @STKI 37 Do not remove source or attribution from any graphic or portion of graphic The End Thank you! Galit Fein Blog: www.galitfein.blogspot.com Twitter: GalitFein

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