Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Pioneros 2.0 Final | Team ingenious | Cement Business Case Solution

269 views

Published on

This slides were made for Pioneros 2.0 Final which was a inter-university business case competition. The main goal was to show the solution of a business case provided by Lafarge-Holcim Ltd. It included a cement type and its future marketing and financial condition. The presenters were Galib Hassan Khan, Mohaiminul Islam, Md. Shihabuzzaman, Fahim RAshid Choudhury.

Published in: Business
  • Be the first to comment

Pioneros 2.0 Final | Team ingenious | Cement Business Case Solution

  1. 1. The Final Team Ingenious
  2. 2. Excellence CEMENT
  3. 3. ?
  4. 4. • Integrated plant. • Own clinker. • OPC has been profitable throughout the last decade. • Higher profit margin. • 10% expected growth of PCC through marketing. • High Brand equity
  5. 5. • OPC incurring loss during bad quarters. • Brand equity on eroding line. • OPC demand falling sharply
  6. 6. • Industry growth expected to reach double digits in five years. • Prospectus Building Material segment with no sustainable actions of the rivals. • OPC business to be profitable through marketing in 2 years.
  7. 7. • Cement industry being price sensitive • Competitors adopt extensive marketing policy and budget. • Government projects dominated by rivals. • Short term rivalry for competitors’ quick decisions.
  8. 8. New Entry Competitive Rivalry SubstitutesCustomers Suppliers • Economies of scale • Difficult access to raw materials • Scarcity of suitable location • Tough competition among competitors • Building Material Industry- Absolute dominance of Excellence Cement • Influential large-scale buyers • Less powerful individual buyers • OPC- threat of replacement by PCC • PCC- no eminent threat • Building Material- emerging market • Easy availability of raw materials giving upper hand
  9. 9. Profit ShareRevenue Share 6% 15% 21% Key Insights
  10. 10. Core Issue
  11. 11. Keep Selling OPC 10% + 45% 11% 10-15
  12. 12. What would stop producing OPC mean?
  13. 13. Time DemandofCement Growth Time DemandofCement Saturated
  14. 14. Time Strength • Bridges • Flyovers • Nuclear Power plants
  15. 15. Leveraging on my own supply of raw materials Secondary factor
  16. 16. Leveraging on my own supply of raw materials Secondary factor • Allocate 30% to share research of my OPC being the highest quality. • 35% to Sponsor programs of PWD , Roads and Highways department. • 35% for a Dedicated team to maintain liaison with premium builders.
  17. 17. OPC sales will increase by OPC sales growth 10 % 500 kiloton from 2500 kilotons After effects
  18. 18. 75 million 10 % 10.7 % 105 million$ % Investment in BM according to growth potential Utilization of saved cost
  19. 19. From OPC PCC and Investment in BMTarget Growth 15% 10.7%4.3 % After effects
  20. 20. যুগে যুগে নারীরা যযভাগে পররোগরর েন্ধনগে দৃঢ় েগরগে, যেভাগে আপনার স্থাপনার েন্ধনগে দৃঢ় েরগে েযেহার েরুন… Excellence Cement
  21. 21. Construction of footpath, road dividers and pavements on important roads
  22. 22. এেটু েৃরিগেই রাগের ঘুম হারাম? েযেহার েরুন… Excellence Waterproofing Solution
  23. 23. দুগযযাগেও আস্থার প্রেীে Excellence Cement, এখন যদশ েড়ার প্রেযগে…
  24. 24. SHARING ENDORSEMENT OF EXPERT ON MASS MEDIA
  25. 25. % Investment in BM according to growth potential Backup Plan
  26. 26. 2000 2050 2100 2150 2200 2250 2300 2350 2400 2450 0 1 2 3 Revenue in millions for Backup plan vs Current condition 11.9 % After effects of Backup Plan
  27. 27. Time DemandofCement Saturation Time DemandofCement Growth • • • • Short Term Long Term
  28. 28. Copyright @ Galib Hassan Khan, Mohaiminul Islam, Md. Shihabuzzaman, Fahim Rashid Choudhury

×