Robbie Kellman Baxter created the popular business term “Membership Economy” in response to how the smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation.
The “Membership Economy” is the most disruptive shift in business since the Industrial Revolution, but unlike the previous business disruptions, the “Membership Economy” requires the companies to pay much more attention to the customers, their experience and ultimately, their success with the company’s offering.
Join Robbie Kellman Baxter, Author of “The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue” and Lincoln Murphy, Customer Success Evangelist at Gainsight, as they discuss the “Membership Economy” and how to master the “forever transaction.” In this webinar you will learn:
The Reality behind the “Forever Transaction”
Finding your Super Users (and why that matters)
Building and Scaling a Recurring Revenue Business
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.