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Ideas to Imprints Episode 1-10x Your Content

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Create 10 times more content and maximise your audience reach using a strategic content cretion workflow.
Strategic content creation across multiple formats and channels helps you reach a wider audience, engage them using their favoured media, and maximize your output while making the best use of your time.
Listen to the podcast at http://gailseymour.co.uk/blog/episode-1-maximize-content-reach/ or read the full blog post at http://gailseymour.co.uk/blog/maximize-content-reach-stratefic-workflow/

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Ideas to Imprints Episode 1-10x Your Content

  1. 1. Gail Seymour 10x Your Content
  2. 2. Gail Seymour Why maximize content reach? Blogposts, podcasts, videos, infographics, all take longer to create than consume
  3. 3. Gail Seymour With so many content formats keeping up with your schedule can be a nightmare.
  4. 4. Gail Seymour But if you ignore content types, you're missing out on a large slice of your audience.
  5. 5. Gail Seymour Failure to maximize content reach is also a disservice to your audience, making it harder for them to find you.
  6. 6. Gail Seymour What is a strategic workflow? A method of doing things that makes the most of your work.
  7. 7. Gail Seymour •Reach a wider audience •Save time •Produce branded assets •Build your reputation •Build your mailing list
  8. 8. Gail Seymour Sample strategic workflow? Choose Subject 3-5 Topics Research Bullet Points Flesh it Out Record Audio Edit Audio Create Slides Create Video Create Graphics Blog Posts Create Emails Print Media Connect Dots
  9. 9. Gail Seymour Choose Your Subject • Does it provide genuine value? • What question does it answer? • What problem does it solve? • Is it transparent, honest, and ethical? • Or is its sole purpose to add to my bottom line?
  10. 10. Gail Seymour Decide on 3-5 main topics Beginning, Middle And end
  11. 11. Gail Seymour Research •Research the most asked questions on the topic •Use sites like Quora.com, Yahoo answers and Google’s keyword planner and trends tools.
  12. 12. Gail Seymour Bullet Point Answers Use the questions as your headings, Include keywords from Google’s keyword planner with high search and low competition.
  13. 13. Gail Seymour Flesh it out Write a script, or get someone to interview you on the phone and record the interview
  14. 14. Gail Seymour Clean and Edit Audio Add intro and outro, clean up ‘ums’ and ‘ahs’ and use as a podcast episode.
  15. 15. Gail Seymour Create Slides •Use the bullet points as slide headings •Short snippets of the answers for the content
  16. 16. Gail Seymour Create Videos Animate the slides and play the audio over them to create a video, or series of videos.
  17. 17. Gail Seymour Create an Infographic or graphics Use the slides to create infographics to share on Pinterest.
  18. 18. Gail Seymour Create Blog Posts Use audio script or transcript as a long form text blog post.
  19. 19. Gail Seymour Create autoresponder emails Use highlights of the blog post and add them to your onboarding sequence.
  20. 20. Gail Seymour Don’t forget offline Turn the blog post into a PDF, create brochures, flyers, mail- out postcards.
  21. 21. Gail Seymour Connect the dots Make sure all your networks are connected, and point to your signup page.
  22. 22. Gail Seymour Listen to the podcast Click here to listen to the podcast for this slide deck at GailSeymour.co.uk

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