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March 2016
Hayut Yogev, Gaia CEO
:
Startup marketing workshop : Setting the right
marketing goals and marketing tools
Star...
Building your startup marketing
2
Gaia VSM LTD confidential
All rights reserves
MARKET STRATEGY START-UP BRANDING START-UP...
3
The billion-dollar tech startup was supposed to be the stuff of myth. Now
they seem to be … everywhere http://fortune.co...
‫מנצח‬ ‫מותג‬ ‫לבנות‬ ‫איך‬?
‫כמוביל‬ ‫עצמנו‬ ‫את‬ ‫נמצב‬ ‫איך‬?
‫מסביב‬ ‫הרעש‬ ‫כל‬ ‫בתוך‬ ‫לבלוט‬ ‫איך‬?
‫אלינו‬ ‫לה...
The secret of maximizing the company’s value
5
Gaia VSM LTD confidential
All rights reserves
6
Gaia VSM LTD confidential
All rights reserves
1.‫הכספיות‬ ‫התוצאות‬
‫ל‬ ‫נחלק‬ ‫החברה‬ ‫ערך‬-2
Gaia VSM LTD confidential
All rights reserves
2.‫והחברה‬ ‫המותג‬ ‫של‬ ‫הנתפס‬ ‫הערך‬
What Marketing is all about?
8
Gaia VSM LTD confidential
All rights reserves
9 Gaia VSM LTD confidential
All rights reserves
‫הלקוח‬ ‫של‬ ‫המבט‬ ‫מנקודת‬ ‫הדברים‬ ‫את‬ ‫לראות‬ ‫משמעו‬ ‫שיווק‬
10
Gaia VSM LTD confidential
All rights reserves
‫הלקוח‬ ‫של‬ ‫במוח‬ ‫תפיסה‬ ‫על‬ ‫מאבק‬ ‫הוא‬ ‫שיווק‬
11
Gaia VSM LTD confidential
All rights reserves
However….
‫קיים‬ ‫שאינו‬ ‫בשוק‬ ‫מוצר‬ ‫לשיווק‬ ‫קיים‬ ‫בשוק‬ ‫שיווק‬ ‫בי...
The Challenge
Innovative Technology
‫קיים‬ ‫שאינו‬ ‫בשוק‬ ‫מוצר‬ ‫לשיווק‬ ‫קיים‬ ‫בשוק‬ ‫שיווק‬ ‫בין‬ ‫ההבדל‬
The three stages of Marketing
13
Gaia VSM LTD confidential
All rights reserves
14
‫ולחברה‬ ‫למותג‬ ‫זהות‬ ‫יצירת‬
‫שיווקית‬ ‫לפעילות‬ ‫דוגמאות‬
15
16
http://privatepomm.com/
17
18
http://quality-line.org/
19
‫השוק‬ ‫על‬ ‫הבעלות‬ ‫לקיחת‬
20
21
22
23
24
25
26
CellMining
Marketing activities
Booth
T-Shirt
Brochure
Postcard
Landing Page
Website
Video
https://www.dropbox.com/s/fd4th9ba9aw8uog/Cell-Mining-
Feb20.mp4
Social Media
Twitter
LinkedIn
Facebook
‫מדיה‬ ‫סושיאל‬
You Tube Google +
More Activities..
• PR
• Pitch
• Schedule meetings
• Business card
• Writing posts
• Etc..
38
Always keep one step ahead…
39
1. Be creative
2. Read. Learn. Follow.
3. Be aware to new marketing trends
4. Be innovative
Always keep one step ahead
40
Gaia VSM LTD all rights reserved
Thank You
Email: Hayut@gaia-vsm.com
Website: www.gaia-vsm.com
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Startup marketing workshop - marketing experts and tools

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Setting the right marketing goals and marketing tools

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Startup marketing workshop - marketing experts and tools

  1. 1. March 2016 Hayut Yogev, Gaia CEO : Startup marketing workshop : Setting the right marketing goals and marketing tools Startup (Nation) Marketing TLV Gaia VSM LTD all rights reserved
  2. 2. Building your startup marketing 2 Gaia VSM LTD confidential All rights reserves MARKET STRATEGY START-UP BRANDING START-UP MARKETING
  3. 3. 3 The billion-dollar tech startup was supposed to be the stuff of myth. Now they seem to be … everywhere http://fortune.com/2015/01/22/the-age-of-unicorns/ Gaia VSM LTD confidential All rights reserves ‫כ‬ ‫מפתחים‬ ‫בעיה‬ ‫לכל‬-70‫סטארטאפים‬‫פתרונות‬ ‫מפתחים‬ ‫שונים‬. ‫שלו‬ ‫במוצר‬ ‫להשתמש‬ ‫ללקוחות‬ ‫שיגרום‬ ‫זה‬ ‫הוא‬ ‫שינצח‬ ‫מי‬.
  4. 4. ‫מנצח‬ ‫מותג‬ ‫לבנות‬ ‫איך‬? ‫כמוביל‬ ‫עצמנו‬ ‫את‬ ‫נמצב‬ ‫איך‬? ‫מסביב‬ ‫הרעש‬ ‫כל‬ ‫בתוך‬ ‫לבלוט‬ ‫איך‬? ‫אלינו‬ ‫להגיע‬ ‫ללקוחות‬ ‫נגרום‬ ‫איך‬? The four Main Marketing Questions: 4
  5. 5. The secret of maximizing the company’s value 5 Gaia VSM LTD confidential All rights reserves
  6. 6. 6 Gaia VSM LTD confidential All rights reserves 1.‫הכספיות‬ ‫התוצאות‬ ‫ל‬ ‫נחלק‬ ‫החברה‬ ‫ערך‬-2
  7. 7. Gaia VSM LTD confidential All rights reserves 2.‫והחברה‬ ‫המותג‬ ‫של‬ ‫הנתפס‬ ‫הערך‬
  8. 8. What Marketing is all about? 8 Gaia VSM LTD confidential All rights reserves
  9. 9. 9 Gaia VSM LTD confidential All rights reserves ‫הלקוח‬ ‫של‬ ‫המבט‬ ‫מנקודת‬ ‫הדברים‬ ‫את‬ ‫לראות‬ ‫משמעו‬ ‫שיווק‬
  10. 10. 10 Gaia VSM LTD confidential All rights reserves ‫הלקוח‬ ‫של‬ ‫במוח‬ ‫תפיסה‬ ‫על‬ ‫מאבק‬ ‫הוא‬ ‫שיווק‬
  11. 11. 11 Gaia VSM LTD confidential All rights reserves However…. ‫קיים‬ ‫שאינו‬ ‫בשוק‬ ‫מוצר‬ ‫לשיווק‬ ‫קיים‬ ‫בשוק‬ ‫שיווק‬ ‫בין‬ ‫ההבדל‬
  12. 12. The Challenge Innovative Technology ‫קיים‬ ‫שאינו‬ ‫בשוק‬ ‫מוצר‬ ‫לשיווק‬ ‫קיים‬ ‫בשוק‬ ‫שיווק‬ ‫בין‬ ‫ההבדל‬
  13. 13. The three stages of Marketing 13 Gaia VSM LTD confidential All rights reserves
  14. 14. 14 ‫ולחברה‬ ‫למותג‬ ‫זהות‬ ‫יצירת‬ ‫שיווקית‬ ‫לפעילות‬ ‫דוגמאות‬
  15. 15. 15
  16. 16. 16 http://privatepomm.com/
  17. 17. 17
  18. 18. 18 http://quality-line.org/
  19. 19. 19 ‫השוק‬ ‫על‬ ‫הבעלות‬ ‫לקיחת‬
  20. 20. 20
  21. 21. 21
  22. 22. 22
  23. 23. 23
  24. 24. 24
  25. 25. 25
  26. 26. 26
  27. 27. CellMining Marketing activities
  28. 28. Booth
  29. 29. T-Shirt
  30. 30. Brochure
  31. 31. Postcard
  32. 32. Landing Page
  33. 33. Website
  34. 34. Video https://www.dropbox.com/s/fd4th9ba9aw8uog/Cell-Mining- Feb20.mp4
  35. 35. Social Media Twitter LinkedIn Facebook
  36. 36. ‫מדיה‬ ‫סושיאל‬ You Tube Google +
  37. 37. More Activities.. • PR • Pitch • Schedule meetings • Business card • Writing posts • Etc..
  38. 38. 38
  39. 39. Always keep one step ahead… 39
  40. 40. 1. Be creative 2. Read. Learn. Follow. 3. Be aware to new marketing trends 4. Be innovative Always keep one step ahead 40
  41. 41. Gaia VSM LTD all rights reserved Thank You Email: Hayut@gaia-vsm.com Website: www.gaia-vsm.com

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