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essai_13 pret.ppt

Nov. 21, 2022
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essai_13 pret.ppt

  1. 1. Mix créneaux et produits Part en %du Chiffre d ’affaires 60 % GMS France et Europe 70 % GMS en produits profitables (volailles sous signe de qualité + PTV/PEV) 50 % Total en produits profitables 30 % Notoriété des marques (en France) Ancenis et Gastronome
  2. 2. Parts de marché en GMS Part en %du Chiffre d ’affaires 15 % LABEL 50 % PEV SURGELES 30 % CERTIFIÉ 15 % PEV FRAIS 60 % BIO

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