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Department Benefits of Employee Advocacy

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The benefits of amplifying your content span many of the departments. Download the corresponding eBook to learn more about how each department benefit from employee advocacy http://learn.gaggleamp.com/employee-advocacy-whats-in-it-for-my-department

Published in: Social Media

Department Benefits of Employee Advocacy

  1. 1. Department Benefits of Employee advocacy has a direct and measurable impact on marketing efforts driving down cost per lead and driving up results from online and offline marketing campaigns. Leads developed through employee social marketing convert 7x more frequently than other leads. Marketing 7x more conversions HR benefits from an employee advocacy program by enlisting the employees in recruiting efforts so that the best candidates are attracted to company by people they already know. Employee referrals have the highest applicant to hire conversion rate – only 7% of applicants are via employees but this accounts for 40% of all new hires. Human Resources APPLICANTS NEW HIRES Traditional cold calling, bulk emailing, and pay per click advertising approaches have significant higher cost and much lower results than getting your employees to help find new customers. Employee connections provide a warmer first interaction and higher likelihood of positive reception. A warm referral increases the odds of a sales success 2x-4x. Prospects Engaging employees through an advocacy program helps them build their own online presence and project their individual expertise to their personal and professional networks. An employee advocate is 2x more trusted than the CEO. Employees Sales Employees Human Resources Marketing Prospects EMPLOYEE ADVOCACY 7% via referrals 40% of new hires 2x-4x more sales success Sales professionals benefit from being part of an employee advocacy program by having “ready made” content to share online that keeps them top of mind with prospects and more readily discoverable by potential new customers. Sales reps using social media as part of their sales techniques outsell 78% of their peers. Sales 78% outsold Download the eBook Learn how every department can use employee advocacy.

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