Case study jbl

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Establish JBL brand awarness and product trials giving youth the JBL experience in colleges by engaging influencers who echo the brand value and build an exclusive, authentic, diverse and dynamic network of JBL Youth Ambassadors.

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  • Please contact me on ingulkarninad@gmail.com if any opening comes up. I have been trying to contact the JBL marketing manager but cannot get his number online. Thanks.
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  • How can I apply for a job for a campus ambassador post? I am located in pune and have a year n half experience of working as an student brand manager at Red Bull.
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Case study jbl

  1. 1. Case Study JBL by HARMAN Hear the TruthYOUTH:INK – Brand Engagement by Lets Intern Talent | Youth Marketing
  2. 2. OBJECTIVE Establish JBL brand awarness and product trials giving youth the JBL experience in colleges by engaging influencers who echo the brand value and build an exclusive, authentic, diverse and dynamic network of JBL Youth Ambassadors. Talent | Youth Marketing
  3. 3. APPROACH• 20 Influencers hired as brand ambassadors• In Delhi• Influencer profiles ( Age 19 - 23 ) 1. Music Lovers 2. Sound engineers 3. DJ by hobby 4. Party person 5. High on networking 6. Singers 7. Influencers – who know what they are listening to and people follow them. 8. Band members 9. Theater artist Talent | Youth Marketing
  4. 4. SELECTION• Leverage the letsintern.com database• In campus branding via posters• Leveraging LetsIntern social media Talent | Youth Marketing
  5. 5. Screenshot ofApplication form Talent | Youth Marketing
  6. 6. Screenshot of Emailer Talent | Youth Marketing
  7. 7. Social media promo Talent | Youth Marketing
  8. 8. In Campus promotion via posters Talent | Youth Marketing
  9. 9. PROGRAM• To flaunt the brand on campus / youth hangouts and House Parties• To Flaunt the JBL Products in campus/house parties/youth hangouts and get product trials done with individual feedbacks.• To build workshops and events around JBL in College Fest and youth events.• Create content for the brand• Drive engagement with brand through music gigs, product display in campus/parties and discount vouchers for ambassadors friends on wide variety of products• Drive GENUINE Social Media• Sharing Brand and product attributes for JBL, Key elements and brand message with Ambassadors friends.• Word of Mouth Marketing. Talent | Youth Marketing
  10. 10. Training Pictures Talent | Youth Marketing
  11. 11. Training Pictures Talent | Youth Marketing
  12. 12. Products being used at different occasions byProgram in Action Ambassadors and product trials. Product Trials Talent | Youth Marketing
  13. 13. Products being used at different occasions byProgram in Action Ambassadors and product trials. In Campus Product Trials Talent | Youth Marketing
  14. 14. Social Media content Genuin Feedbacks from Ambassadors Friends after product experience Talent | Youth Marketing
  15. 15. Social Media content Talent | Youth Marketing
  16. 16. Social Media content Talent | Youth Marketing
  17. 17. Social Media content Talent | Youth Marketing
  18. 18. RESULTS• Active Ambassadors Posting brand information, product information , images and creating content online go generate hype and promoting Harman Facebook page and E Commerce Website.• Hundreds of Ambassadors friends are reached every week with individual product trials giving genuin feedback.• Successful music events in college fests by creating a new property for JBL in campus.• Converting product trials into sales by giving discount coupons to Ambassadors friends and other marketing collaterals to creat strong brand image.• And more…….*Confidentiality clauses restrict sharing more details of particular program Talent | Youth Marketing
  19. 19. Thanks! If you want to build a brand community for your brand. Get in touch.. Salman Noor: Salman.noor@letsintern.comPranay Swarup: pranay.swarup@letsintern.com Talent | Youth Marketing

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