Travel Community Websites


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Travel Community Websites

  1. 1. ANALYSIS OF COMMUNITY WEBSITES<br />Vs.<br />Pauline CRAST<br />Gabrielle DESROCHES<br />Anne-Sophie RIVEREAU<br />
  2. 2. CONTENT<br />IGOUGO<br />Community profile 3<br />Interactive services 4<br />HotelBooking Sources 6<br />Hotels best suited for the site 7<br />GUSTO<br />Community profile 8<br />Interactive services 10<br />HotelBookingSources 14<br />Hotels best suited for the site 16<br />SUMMARY 17<br />MORE ABOUT COMMUNITY WEBSITES 18<br />CONCLUSION 20<br />
  3. 3. COMMUNITY PROFILE<br />Factsfound in the section « About Us » of the IgoUgowebsite:<br /><ul><li>1/2 million members in the world
  4. 4. The communitycontributes and builds the database : «  members share their trip stories and pictures, building a library of honest opinions, tips, and experiences that you won’t find in any guidebook”</li></li></ul><li>INTERACTIVE SERVICES <br />Membersmayaddtheirpersonaltouchto the community, and evencreatea travel journal<br />Memberscanfindinformation on a special location with a searchenginewithin the site<br />
  5. 5. Other interactive sections are the communityblog thatcanfollowed by RSS, a personal user page and the « Create a Trip Plan » section<br />
  6. 6. HOTEL BOOKING SOURCES<br />Members or visitorscansearch for flights, hotels, packages and car rentals.<br />Theymust tickthe OTAsand portalsthatinterestthem to conduct the search and they are redirected to these sites<br />
  7. 7. HOTELS BEST SUITED FOR THIS COMMUNITY WEBSITE<br />Hotelswhich are alreadywellplaced on OTA websites (first in the list) usuallyhotelchains<br />Boutique hotels / independanthotels: members and users are looking for new experiencesthattheysharebetweenthem<br />
  8. 8. COMMUNITY PROFILE<br />Not somanyfactscanbefound in the section « About Us » of the Gusto! website:<br /><ul><li>It has been created in 2005
  9. 9. The site isstillwaiting for the patent and beingdeveloped</li></li></ul><li>The site offers worldwide destinations, though with a strong emphasis on the USA<br />As a community it makes it possible for travellers to share their experiences and recommendations<br />
  10. 10. INTERACTIVE SERVICES <br />Gusto has itsownsearchengine for hotels, cars, restaurants etc.<br />Resultsare listedaccording to the members’ favourites, price, location etc.<br />Clients also have access to special rates by phoning a USA phone line<br />
  11. 11. INTERACTIVE SERVICES <br />With the Gusto grabber, memberscansavetravel information thattheyfound on Gusto or somewhereelse on the net… <br />You simply have to create an account. Membersare then able to find back their favorite destinations etc. <br />
  12. 12. To makeit as easy as possible, the use of the Gusto Grabberisexplainedwithmanydetails and as clearly as possible, step by step<br />
  13. 13. Someother interactive services include a newsletter…<br />and a Gusto News section, redirecting the users onto<br />
  14. 14. HOTEL BOOKING SOURCES:<br />Userscan book eitherthanks to a phone call or via the internet.<br />They have to select a destination, date, and the number of guests and rooms.<br />
  15. 15. HOTEL BOOKING SOURCES:<br />Userscan book directlythroughthiswebsite.<br />Averagemember rating helps the clients in makingtheirdecision (but theycanalsobrowse by value, location etc.)<br />Theystill have the option to phone.<br />
  16. 16. HOTELS BEST SUITED FOR THIS COMMUNITY WEBSITE<br />Hotelswith good quality of services: users first see the members’ picks<br />Independant / design hotels: way to be visible + buildreputation (reviews)<br />Hotelchains: suitable for memberswhoseek standards throughwell -known brands<br />
  17. 17. SUMMARY<br />
  18. 18. MORE ABOUT COMMUNITY WEBSITES …<br />High number of communitywebsitesfor travellers<br />Most of them (not all) featuresearchengines for hotels, flight tickets etc. but actualbookings are usually made on OTAs or hotelportals<br />Someonly display reviews + info for thesehotels<br />
  19. 19. …VARIOUS VERSIONS <br />
  20. 20. TO CONCLUDE…<br />