Ufoodies investor deck


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Ufoodies investor deck

  1. 1. Fall 2012
  2. 2. What is uFoodies uFoodies is the only SAAS based restaurant reservation system wrapped into a web and mobile solution. Key features: •Requires no special equipment - only the web- connected computer you already have or an iPad 1 and above •Custom Reservation Widget plugs into your site -- start taking reservations instantly. •Hostess/staff can book reservations by phone and add walk-ins while viewing real-time availability. •Manager/Hostess can manage server assignments, table layouts, reservations and the restaurant schedule within a single, easy-to- use platform. •Targeted user data to assist with marketing campaigns. Confidential
  3. 3. Market Overview Target Market Restaurant Owners/General Managers Market Size 400,000+ restaurants (US only) Competition OpenTable.com: Publicly traded company with more than 20,000 restaurant customers. $55.8 million profit in 2012 Toptable.com: Sold to OpenTable for $55 million. 3,000 restaurants across the UK. Seats nearly 3 million diners each year Guestbridge.com: Sold to OpenTable for roughly $3 mil. About 150 restaurants RezBook: UrbanSpoon’s reservation system. Approx. 1000 – 1300 restaurants Market Need uFoodies improves each restaurant’s ROI by reducing 3rd party reservation fees and by providing technology based solutions that will greatly enhance Front of House tasks. Confidential
  4. 4. Growth Strategies Establish Partnerships Distribution partners: 99apps, Google, Menupages, TripAdvisor, Yahoo!, Yelp, Zagat, POS systems VARs(Micros, Aloha, InTouch), Sysco as well as local guides and restaurant directories throughout North America Develop/Exploit Social Media Social Messaging: Facebook, Twitter, FourSquare, FoBoh, Google+, Spoondate, Marketing Campaigns and Press Releases eMail marketing Campaign Develop Press Kit Targeted Events Define Products Focused Strategies on “Personal” information EX: Allergies, Nutrition, etc…. Relevant data to restaurant owners per customer feedback Key Hires Sales Team Tech Lead Support Team Senior Program Marketing Manager (focus on key distribution strategies for company) Development Strategy Focus on key analytics and iterate code based on feedback Confidential
  5. 5. Revenue Streams 2 Key Areas 1-Year License Web-based Reservation with Table Management 1 location $199/month or $999 upfront for year (non-refundable) Add Ons Website, Mobile App and Blogs ($99 per month) Guestwish Promotion System iPad App ($49 one time fee) Confidential
  6. 6. Team uFoodies Team Gabe Veach – Seasoned project manager with business and technology background. Started GoMobiSolutions.com Mike Mulqueen – Veteran user experience professional with sales, marketing and business development experience. Sath Kanchi – Technology expert that has started a product development firm called LogictreeIT.com Confidential
  7. 7. Demo Demo www.ufoodies.com Confidential
  8. 8. Appendix Market Size Social Media Competitive Pricing Matrix Confidential
  9. 9. Market Size Restaurant industry sales are expected to reach a record $604 billion and post positive growth in 2012 after a three-year period of negative real sales growth. The industrys total economic impact exceeds $1.7 trillion, as every dollar spent in restaurants generates $2.05 spent in the overall economy. 100 million people dine out every day According to the National Restaurant Association’s 2012 Restaurant Industry Forecast, consumers today spend 49% of their food budget in the restaurant community, compared with only 25% in 1955. Confidential
  10. 10. Social Media Social media savvy consumers are defined as: Frequent users of at least one social media tool, including Facebook, Twitter, mobile phone applications such as Foursquare or Urban Spoon, or online review sites such as Yelp. The Restaurant Industry Forecast shows that Social media savvy consumers are more active in the restaurant community and dine out more frequently than the general public. 92% eat a meal at a sit-down restaurant at least once a month (vs. 84% of all adults). 87% buy a meal or snack at a quick-service or carry-out place at least once a month (vs. 83%). 51% say restaurants are an “essential” part of their lifestyle, Social media savvy consumers are more likely to connect with restaurants on Facebook, MySpace or YouTube (29%, compared with 16% of all consumers) post or read reviews on consumer-driven websites such as Yelp (30%, compared with 19%). More than 8 out of 10 restaurant owners say, “Social media will become a more important marketing tool in the future.” More than 5 out of 10 restaurant owners say, “I’m likely to incorporate Facebook, online review sites, Twitter and blogs into their marketing mix in the next two years.” Confidential
  11. 11. Competitive Matrix Confidential