SXSW_Presentation_Campaign

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  • Tyler
  • Tyler
  • Madeline
  • Madeline
  • Madeline
  • Madeline
  • Sammie
  • Sammie
  • Sammie
  • Gabe
  • Gabe
  • Gabe
  • Craig
  • Craig
  • Adam
  • Sid
  • Lindsay

    Listing the assets and elements we will have in the booth. Through these we wish to highlight what our company is, what healthcare advertising is and what we do

    Pull up Posters- Accentuating the Theme of the Booth and Event
    Video Screen- Highlight Reel of Past Agency Work
    Takeaway Cards- Highlights a Specific Job Title
    Pill Bottles- Highlights an Individual Agency
    Employee T-Shirts
    Adhesive Card Holder
  • Kim
  • Adam
  • Adam
  • Kim
  • Adam
  • Tyler
  • Kim
  • Lindsay

    Showing where assets will be given out throughout the week

    Pre Event:
    Buzz Email
    Facebook Event Page

    Booth:
    Pill Bottles
    Takeaway Cards
    Adhesive Card Holder

    Happy Hour:
    Coaster
    Beer Koozy
  • SXSW_Presentation_Campaign

    1. 1. CONFIDENTIAL—For internal discussion only. SXSW Lindsay Bailey Tyler Baldo Gabe General Madeline Hall Siddartha Jain Craig Kissoon Kimberly Patt Adam Schechter Samantha Schoenfeld
    2. 2. CONFIDENTIAL—For internal discussion only. Agenda 2 • Assignment • SXSW Background • Omnicom’s Participation at SXSW • SXSW Opportunity • Challenges • Strategic Reveal • Creative Execution • Distribution Assets
    3. 3. CONFIDENTIAL—For internal discussion only. Our Assignment Create a campaign for Omnicom Health Group for SXSW 2017 3
    4. 4. CONFIDENTIAL—For internal discussion only. What is SXSW? • SXSW dedicates itself to inspiring creative individuals to achieve their goals – Music – Film – Interactive Experience – ENTERTAINMENT – CULTURE – TECH • Conferences, Festivals &Exhibitions 4
    5. 5. CONFIDENTIAL—For internal discussion only. SXSW Job Market Event • Enabling professionals to match their skills with 21st century, cutting-edge employers • The Job Market Stage features talks from industry leaders covering the latest trends, techniques and perspectives in the world of talent acquisition. 5 Innovative Thinkers meet Innovative Companies
    6. 6. CONFIDENTIAL—For internal discussion only. CDM Group SXSW 2016 #WHYiWORK 6
    7. 7. CONFIDENTIAL—For internal discussion only. CDM Group’s past experience with SXSW • #WHYiWORK campaign • Goal: RECRUITMENT 7 Majority of people had never heard of CDM Group nor healthcare communications
    8. 8. CONFIDENTIAL—For internal discussion only. SXSW Audience Opportunity 8 Sales/Marketing 18% Creative Development 24% Business Development 9% Management 23% Communications 10% Other 16% Job FunctionUnder 21 1% 21-24 6% 25-34 41% 35-44 32% 45-54 14% 55-64 5% 65+ 1% Age
    9. 9. CONFIDENTIAL—For internal discussion only. SXSW Job Market Opportunity 9 Breakdown of Candidates' Areas of Expertise Sales 9% Customer/Technical Support 5% Marketing/Advertising 12% Social Media 9% Design 7% UX/UI 11% Web Development 13% Software Development 13% System Admin 4% Legal 1% Management 8% Graphics 4% Animation 1% Photography/Videography/Editing 3% 6,500Attendance Over 2 Days *Based on 2015 data
    10. 10. CONFIDENTIAL—For internal discussion only. Target Audience • SXSW participants • Ages 25-44 • Working in marketing/advertising or a related field • Unfamiliar with Omnicom Health Group 10
    11. 11. CONFIDENTIAL—For internal discussion only. The Challenges 11
    12. 12. CONFIDENTIAL—For internal discussion only. Low brand recognition outside of industry Potential new hires hesitant about pharma advertising Confusion due to merge: CDM? Omnicom? And the big one…. 12
    13. 13. CONFIDENTIAL—For internal discussion only. Pharma is boring 13
    14. 14. CONFIDENTIAL—For internal discussion only. Strategic Reveal Popping the perception 14
    15. 15. CONFIDENTIAL—For internal discussion only. Creating Buzz Pole Poster SouthBites Sponsorship SXSW Interactive: panel speakers
    16. 16. CONFIDENTIAL—For internal discussion only. Pole Poster 16
    17. 17. CONFIDENTIAL—For internal discussion only. Digital Website Social Media Email Metrics Tracking
    18. 18. CONFIDENTIAL—For internal discussion only. Tracking Audience Engagement 18 • Delivered Rate • Click-to-Delivered Rate (CTDR) • Open Rate • Opt-Out Rate Email • Opens • No. of visitors • Bounce rates • Signups Website and QR Codes • Facebook and Instagram- reach, likes, event page signups • Twitter – organic trends, impressions, mentions, retweets Social Media
    19. 19. CONFIDENTIAL—For internal discussion only. Job Market Pull up posters Video Screen Takeaway Cards Pill Bottles Employee T-Shirts Adhesive Card Holder
    20. 20. CONFIDENTIAL—For internal discussion only. Pull Up Poster 20
    21. 21. CONFIDENTIAL—For internal discussion only. Takeaway Cards 21
    22. 22. CONFIDENTIAL—For internal discussion only. Takeaway Cards 22 You’reinvited Let’s Pop Some Bottles! Present this Omni-card at the entrance of The Hangar Lounge on March 12 to enjoy a night of mingling and mixers. Get to know more about our company, our people, and the opportunities across our network and within our departments. We hope you’ll pop by. WhenandWhere Check it out on Facebook Marc h 12, 2017 9 p.m. – 1 a.m. The Hangar Lounge 318 Colorado St Austin,TX 78701 Tel: (512) 474-4264
    23. 23. CONFIDENTIAL—For internal discussion only. Pill Bottles 23
    24. 24. CONFIDENTIAL—For internal discussion only. Employee T-Shirts 24
    25. 25. CONFIDENTIAL—For internal discussion only. • Popping bottles (of Champagne) – Champagne Takeaway card is the ticket in • Location: Hangar Lounge – The most dynamic downtown views in all of Austin, an inviting and relaxed atmosphere at night • Food: POPcorn, POProcks, POPsicles Happy Hour Event
    26. 26. CONFIDENTIAL—For internal discussion only. Coasters 26 Source: Avenir Book, 7 pts, (167/176/180). Italicize publication names.
    27. 27. CONFIDENTIAL—For internal discussion only. Distribution of Assets 3/6/16 3/7/16 3/8/16 3/9/16 3/10/16 3/11/16 3/12/16 Creating Buzz Job Market Happy Hour Email Email Resend
    28. 28. CONFIDENTIAL—For internal discussion only. THANK YOU 28

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