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Gabe Griffith - Final presentation

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Gabe Griffith - Final presentation

  1. 1. Browning’s Digital Strategy Gabe Griffith ADV 420 Fall 2012
  2. 2. Target Market
  3. 3. Browning Benefits • Lifelong Brand Loyalty • Increasing Outdoor Activity • Spreading Browning Awareness • Market Share Increase
  4. 4. Browning Benefits
  5. 5. Our Plan
  6. 6. Our Plan
  7. 7. Our Plan
  8. 8. Resources
  9. 9. Budget• Internal • External – Pro Staff Member – Travel – Video Crew – Expenses – Gear Giveaway – Land Rental – Housing Fees $8,000
  10. 10. Revenue Estimate• July • Measuring increases in• The first prize is for a sales of women’s camping or hiking hunting apparel year excursion in a Western over year state.• The winner will be selected from the Pinterest competition
  11. 11. Decision Timeline• Campaign details finalized in Q1• Campaign execution in Q2• Campaign measurement in Q3

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