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5 Reasons Social Media Is
Hard
September 2013

www.rallyverse.com
@rallyverse
If you’re a social media
professional, chances are
you’ve heard the
following…
“So, you play on Facebook all
day?”
“Wait, you “listen” and “monitor”
social media? On your phone?”
“140 characters? That’...
People think your job is
easy.
Well, there’s a lot they don’t
know.
But you know better.

Being a Social Media
Professional isn’t easy.
Here’s why:
Rallyverse Confidential — Do Not
Distribut...
You’ve Got To Say
Something Every
Day, Many Times Per
Day.
Coming up with 5, 10, or 15
posts across multiple
networks that are relevant
and on brand takes a lot of
creative energy.
When You Say Those
Things, You Need To
Sound Like You’re
Listening.
Yes, you can plan ahead
with a content calendar
and your own marketing
events, but you can’t
ignore real-time
conversation...
You Need To Have a
Voice For Your Business
Or Brand
If you’re lucky, you already
know your brand and voice.
If not, you need to develop it
in a way that connects with
your br...
Your Voice Needs To Be
Distinct
If you’re not careful, your voice
might sound like “a twenty
something who lives in a major
city and likes to go out for
l...
Your Fans and Followers
Don’t Sleep
This isn’t a 9-to-5 job.

Someone needs to respond
to every comment and
tweet, at night, on the
weekends, and when you’re
...
Remember:

Being a Social Media
Professional Isn’t Easy.
It requires
creativity, discipline, and
focus. And the right tool...
Don’t worry, though.
Rallyverse can help
with that .
Thank You
info@rallyverse.com
@rallyverse
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5 Reasons Why Social Media Is Hard

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5 Reasons Why Social Media Is Hard

  1. 1. 5 Reasons Social Media Is Hard September 2013 www.rallyverse.com @rallyverse
  2. 2. If you’re a social media professional, chances are you’ve heard the following…
  3. 3. “So, you play on Facebook all day?” “Wait, you “listen” and “monitor” social media? On your phone?” “140 characters? That’s it? That’s all you do?”
  4. 4. People think your job is easy. Well, there’s a lot they don’t know.
  5. 5. But you know better. Being a Social Media Professional isn’t easy. Here’s why: Rallyverse Confidential — Do Not Distribute 5
  6. 6. You’ve Got To Say Something Every Day, Many Times Per Day.
  7. 7. Coming up with 5, 10, or 15 posts across multiple networks that are relevant and on brand takes a lot of creative energy.
  8. 8. When You Say Those Things, You Need To Sound Like You’re Listening.
  9. 9. Yes, you can plan ahead with a content calendar and your own marketing events, but you can’t ignore real-time conversations and trends. Which means you need to lean in, every day.
  10. 10. You Need To Have a Voice For Your Business Or Brand
  11. 11. If you’re lucky, you already know your brand and voice. If not, you need to develop it in a way that connects with your brand and audience (and isn’t just your own personal voice).
  12. 12. Your Voice Needs To Be Distinct
  13. 13. If you’re not careful, your voice might sound like “a twenty something who lives in a major city and likes to go out for libations after a long week.” That is, “It’s Friday, Like this if you’re ready for happy hour!” doesn’t really work for everyone.
  14. 14. Your Fans and Followers Don’t Sleep
  15. 15. This isn’t a 9-to-5 job. Someone needs to respond to every comment and tweet, at night, on the weekends, and when you’re in a meeting.
  16. 16. Remember: Being a Social Media Professional Isn’t Easy. It requires creativity, discipline, and focus. And the right tools and team.
  17. 17. Don’t worry, though. Rallyverse can help with that .
  18. 18. Thank You info@rallyverse.com @rallyverse

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