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where will your next
big idea come from
real inspiration
product
We could focus on the product,
and ask, “What ideas could it inspire?”
technology
We could look around to discover the latest technology being
used and ask, “How could we use it?”
trend
This is our approach. We discover your customers’ changing
expectations and ask, “How do we better connect?”
a change in expectations
can do
technology | services | experiences | connections
not about
getting a map
on your phone
about the
confidence to
go anywhere
the answer to the biggest
question in all of marketing
what do people
want right now?
HE
AL
TH
CON
SUM
ER
MAR
KET
ING
DI
GIT
AL
DI
GIT
AL
see it,
don’t save it
After a decade of digital hoarding, today’s
sharers want to just live in the moment.
trend01
The scrapbookers
went online and built
multimedia life stories
on Facebook
The article hoarders
saved every link on
Twitte...
More than 60%
of 13- to 34-year-old smartphone users in the
US are active on Snapchat and together view
more than 2 billio...
the year
of the
stream
to broadcasting
with
Will a cameo be the new selfie?
These live platforms are building on a style
popularized on Youtube: Let’s do something fun together
running
in your
background
Wonderful little tools and algorithms are
making the Internet—and all your devices—
do more for...
in alerts
when
anything important
will likely be
delivered to you?
create your
own custom
easy buttons.
Google’snext
transformation:
softwarethatisaware
ofeverythingaroundit
my robot
Name him Big Hero or R2D2.
Just get ready:This is the year a
robot might come home with you.
trend03
+
selfie stick on wheels?
or a helper just when
you need it?
the GiraffPlus
Project is
betting on
helper
Their test: Can a robot inside a
smart home system help people
live independen...
90 person
study
Focused on
4th vital sign
100s of
iSpy games
human
in the
machine
Robots can even make
scary grown-ups muc...
Who stole all
the scientists?
Uber may be replacing the sharing
economy with the robot economy
-40researchersandscientists...
naked
without it
Nearly half the people who own a
smart phone say they couldn’t live without it.
–PewResearchCenter
trend04
theperfect
distraction
fromany
momentthat
feelsboringor
unimportant
theperfect
distraction
fromany
momentthat
feelsboringor
unimportant
of those 18-29
use their phone in public for
no partic...
60 lbs
2-4 hrs
700-1400 hrs
– New York Spine Surgery and Rehabilitation Medicine Center
Pew Research Center, Google, Mary Meeker, 2015
why the
addiction? it’s
the answers
Quick searches on cellphones increasing...
there’s more
magic to come
Android
world;
-KantarWorldPanel,ManhattanResearch,2015
US
Germany
physicians
25.0%
45.0%
75.0%
56.0%
12.0%
US
Germany
con...
digital
exclusion
Remember a time before the Internet?
Turns out, millions of people are still living it.
trend05
quickquiz
howmany
peopleinthe
USuseAOL
dial-up?
2,100,100
The smartphones in your pockets are
~100x faster than dial-up’s 56kps speed.
As ubiquitous as
technologies are
in many of our
everyday lives,
they’re virtually
absent from the
lives of many
others.
Pew Research Center, Google, Mary Meeker, 2015
digitally
excluded
People who lack the basic online skills
needed to send a...
the digital divide
is still a thing
Percentage of
individuals using
the internet in 2015
*Commonwealth of Independent Stat...
the digital divide
is still a thing
Percentage of
individuals using
the internet in 2015
*Commonwealth of Independent Stat...
getting involved
to bridge the gap
simplifying
simple
How do you make something
seem easier to use?
Make it easier to use.
trend06
a whole world of
easy buttons
even easier?
the interface
is disappearing
voice command
is the growing
expectation
Adult smartphone owners use voice search:
40% to ask for directions
39% to dictat...
even healthcare
is hiding its
complexity
do you really
know me?
Consumers expect personalized
experiences but get frustrated with
brands that act like false friend...
Pl eas e not e t hat i f you us e a s pam f i l t er t hat bl ocks or r e- r out es emai l s f r om s ender s not l i s t ...
what we
expect in
return:
a little simple
recognition remember how
long you’ve been
a customers
remember past
purchases
an...
what we
get in return:
isn’t always
too relevant
3:4
Most consumers and business travelers
agreed that 75% of the travel o...
when
personalization
goeswrong
86% call bad ad retargeting
irritating or intrusive to their
privacy.
-IntentHQ,2015
86%
ofcourse
sometimes
retargetingisso
rightevenwhen
it’swrong
16-bit
rewind
Games used to be easy to pick
up and play. Now, they are again.
trend08
Rewards Hacks Competitions with people we know
casual games
are changing
the people
who play
1 billion
hours per day playing
5x
more time than they spend
on Facebook or ...
And around the world
“When we were kids, we used to
all sit around a table and play
Crazy Eights. My cousins are all
over ...
are using their TV streaming boxes to bring
casual gaming to the big screen.
focus in 2016?
Create one live event
that lives entirely online.
Experiment with
technology that lets
multiple geographies
share that vir...
Let your customers
know when to come
back. Push current
news, knock on digital
doors, be top of mind.
02
Embrace the distraction.
Create content for people
who are absently scrolling,
not just ones who are
actively searching.
03
Identify one way you can
help bridge that digital
divide. Bring the robust
service and support to
the people who need it
m...
Take a hard look at
your interface. How can
you hide some of the
complexity of interacting
with your brand? What
would Jef...
Get personalization right.
Recognize something
about your customer in
every direct email, mail,
or message you send.
06
Think about gaming. Learn
about how people play
together and how they
learn in competitive
environments. Explore
solutions...
Get your own robot.
Not for marketing,
just because
they're awesome.08
special thanks
to our contributors
Abigail Schmelzer
Alex Brock
Allison Pignatelli
Amanda Joly
Amardeep Lally
Andreas Rein...
and get the full report
HealthExperienceProject.com/2016trends
information
Digital Pharma East: Digital Trends Preview
Digital Pharma East: Digital Trends Preview
Digital Pharma East: Digital Trends Preview
Digital Pharma East: Digital Trends Preview
Digital Pharma East: Digital Trends Preview
Digital Pharma East: Digital Trends Preview
Digital Pharma East: Digital Trends Preview
Digital Pharma East: Digital Trends Preview
Digital Pharma East: Digital Trends Preview
Digital Pharma East: Digital Trends Preview
Digital Pharma East: Digital Trends Preview
Digital Pharma East: Digital Trends Preview
Digital Pharma East: Digital Trends Preview
Digital Pharma East: Digital Trends Preview
Digital Pharma East: Digital Trends Preview
Digital Pharma East: Digital Trends Preview
Digital Pharma East: Digital Trends Preview
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Digital Pharma East: Digital Trends Preview

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Exclusive sneak peek for the attendees of Digital Pharma East 2016.

Every year, GSW and inVentiv Health convene trendspotters from across North America and Europe to identify the big shifts that are changing digital expectations. Their popular annual trends report is consistently read by tens of thousands of people throughout our industry.

This October, attendees at Digital Pharma East got the first peek at next year's predictions and learned how they can help brands more effectively connect with healthcare professionals and consumers.

So, what should you expect? Here's a hint: 2016 is the year that we'll start living in the digital moment, embracing our own custom algorithms, and maybe even bringing a robot home. Our smartphones will become more delightful and even the easiest interfaces will start to disappear entirely. Oh, and Frogger? We think he's coming back.

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Digital Pharma East: Digital Trends Preview

  1. 1. where will your next big idea come from
  2. 2. real inspiration
  3. 3. product We could focus on the product, and ask, “What ideas could it inspire?”
  4. 4. technology We could look around to discover the latest technology being used and ask, “How could we use it?”
  5. 5. trend This is our approach. We discover your customers’ changing expectations and ask, “How do we better connect?”
  6. 6. a change in expectations can do technology | services | experiences | connections
  7. 7. not about getting a map on your phone
  8. 8. about the confidence to go anywhere
  9. 9. the answer to the biggest question in all of marketing what do people want right now?
  10. 10. HE AL TH CON SUM ER MAR KET ING DI GIT AL
  11. 11. DI GIT AL
  12. 12. see it, don’t save it After a decade of digital hoarding, today’s sharers want to just live in the moment. trend01
  13. 13. The scrapbookers went online and built multimedia life stories on Facebook The article hoarders saved every link on Twitter social Then, the people just living real life went on to Snapchat and *poof* The recipe collectors cheffed up enormous personal cookbooks on Pinterest
  14. 14. More than 60% of 13- to 34-year-old smartphone users in the US are active on Snapchat and together view more than 2 billion videos a day daily users 1,000,000,000 daily users 100,000,000
  15. 15. the year of the stream
  16. 16. to broadcasting with Will a cameo be the new selfie?
  17. 17. These live platforms are building on a style popularized on Youtube: Let’s do something fun together
  18. 18. running in your background Wonderful little tools and algorithms are making the Internet—and all your devices— do more for you before you even think to ask. trend02
  19. 19. in alerts
  20. 20. when anything important will likely be delivered to you?
  21. 21. create your own custom easy buttons.
  22. 22. Google’snext transformation: softwarethatisaware ofeverythingaroundit
  23. 23. my robot Name him Big Hero or R2D2. Just get ready:This is the year a robot might come home with you. trend03
  24. 24. +
  25. 25. selfie stick on wheels? or a helper just when you need it?
  26. 26. the GiraffPlus Project is betting on helper Their test: Can a robot inside a smart home system help people live independently longer?
  27. 27. 90 person study Focused on 4th vital sign 100s of iSpy games human in the machine Robots can even make scary grown-ups much more Huggable.
  28. 28. Who stole all the scientists? Uber may be replacing the sharing economy with the robot economy -40researchersandscientists“poached” -Bonusesofhundredsofthousandsofdollars -Doubledsalaries
  29. 29. naked without it Nearly half the people who own a smart phone say they couldn’t live without it. –PewResearchCenter trend04
  30. 30. theperfect distraction fromany momentthat feelsboringor unimportant
  31. 31. theperfect distraction fromany momentthat feelsboringor unimportant of those 18-29 use their phone in public for no particular reason, just to do something. – Pew Research 35%
  32. 32. 60 lbs 2-4 hrs 700-1400 hrs – New York Spine Surgery and Rehabilitation Medicine Center
  33. 33. Pew Research Center, Google, Mary Meeker, 2015 why the addiction? it’s the answers Quick searches on cellphones increasingly help us finish our sentences, find a great place for dinner, or learn more about a health worry. of smartphone owners looking up info about a health condition last year of smartphone owners looked up something they saw on a TV commercial Consumer mobile usage outpaces mobile ad spend by 3x 66% 62% 3x
  34. 34. there’s more magic to come
  35. 35. Android world; -KantarWorldPanel,ManhattanResearch,2015 US Germany physicians 25.0% 45.0% 75.0% 56.0% 12.0% US Germany consumers 73.7% 65.6% 30.1% 15.2% 10.1% Apple practice
  36. 36. digital exclusion Remember a time before the Internet? Turns out, millions of people are still living it. trend05
  37. 37. quickquiz howmany peopleinthe USuseAOL dial-up?
  38. 38. 2,100,100 The smartphones in your pockets are ~100x faster than dial-up’s 56kps speed.
  39. 39. As ubiquitous as technologies are in many of our everyday lives, they’re virtually absent from the lives of many others.
  40. 40. Pew Research Center, Google, Mary Meeker, 2015 digitally excluded People who lack the basic online skills needed to send and receive email, use a search engine, browse the Internet, and complete online forms. 20% of UK population 9.5 million people 3:4 are poor, disabled, or elderly
  41. 41. the digital divide is still a thing Percentage of individuals using the internet in 2015 *Commonwealth of Independent States | Source: ITU 66.0% The Americas 43.4% Worldwide 77.6% Europe 37.0% Arab States 20.7% Africa 59.9% CIS* 36.9% Asia & Pacific
  42. 42. the digital divide is still a thing Percentage of individuals using the internet in 2015 *Commonwealth of Independent States | Source: ITU 66.0% The Americas 43.4% Worldwide 77.6% Europe 37.0% Arab States 20.7% Africa 59.9% CIS* 36.9% Asia & Pacific “For people with limited computer skills, online applications constitute one of the biggest obstacles to employment, even for fast-food jobs paying a few dollars above minimum wage. My colleagues and I often spend hours helping one person fill out an online application that has poorly written instructions or a feature that doesn’t work no matter how you enter the data.” - Stephan Barker, a librarian in Prince George’s County
  43. 43. getting involved to bridge the gap
  44. 44. simplifying simple How do you make something seem easier to use? Make it easier to use. trend06
  45. 45. a whole world of easy buttons
  46. 46. even easier?
  47. 47. the interface is disappearing
  48. 48. voice command is the growing expectation Adult smartphone owners use voice search: 40% to ask for directions 39% to dictate a text message, 32% to make a phone call, 23% while they are cooking
  49. 49. even healthcare is hiding its complexity
  50. 50. do you really know me? Consumers expect personalized experiences but get frustrated with brands that act like false friends. trend07
  51. 51. Pl eas e not e t hat i f you us e a s pam f i l t er t hat bl ocks or r e- r out es emai l s f r om s ender s not l i s t ed i n your emai l addr es s book, you mus t add PayPal t o your emai l addr es s book s o t hat you wi l l be abl e t o r ecei ve t he Communi cat i ons we s end t o you. You can updat e your pr i mar y emai l addr es s or s t r eet addr es s at any t i me by l oggi ng i nt o t he PayPal webs i t e. I f your emai l addr es s becomes i nval i d s uch t hat el ect r oni c Communi cat i ons s ent t o you by PayPal ar e r et ur ned, PayPal may deem your Account t o be i nact i ve, and you wi l l not be abl e t o t r ans act any act i vi t y us i ng your PayPal Account unt i l we r ecei ve a val i d, wor ki ng pr i mar y emai l addr es s f r om you. 1. Our Rel at i ons hi p wi t h You. 1. 1 PayPal i s Onl y a Payment Ser vi ce Pr ovi der . PayPal hel ps you make payment s t o and accept payment s f r om t hi r d par t i es . PayPal i s an i ndependent cont r act or f or al l pur pos es , and i s not your agent or t r us t ee. PayPal does not have cont r ol of , or l i abi l i t y f or , t he pr oduct s or s er vi ces t hat ar e pai d f or wi t h t he PayPal Ser vi ces . We do not guar ant ee t he i dent i t y of any Us er or ens ur e t hat a buyer or a Sel l er wi l l compl et e a t r ans act i on. 1. 2 Your Pr i vacy. Pr ot ect i ng your pr i vacy i s ver y i mpor t ant t o PayPal . Pl eas e r evi ew our Pr i vacy Pol i cy i n or der t o bet t er under s t and our commi t ment t o mai nt ai ni ng your pr i vacy, as wel l as our us e and di s cl os ur e of your I nf or mat i on. 1. 3 Pr i vacy of Ot her s ; Mar ket i ng. I f you r ecei ve I nf or mat i on about anot her Us er t hr ough t he PayPal Ser vi ces , you mus t keep t he I nf or mat i on conf i dent i al and onl y us e i t i n connect i on wi t h t he PayPal Ser vi ces . You may not di s cl os e or di s t r i but e a Us er ’ s I nf or mat i on t o a t hi r d par t y or us e t he I nf or mat i on f or mar ket i ng pur pos es unl es s you r ecei ve t he Us er ’ s expr es s cons ent t o do s o. You may not s end uns ol i ci t ed emai l t o a Us er or us e t he PayPal Ser vi ces t o col l ect payment s f or s endi ng, or as s i s t i ng i n s endi ng, uns ol i ci t ed emai l t o t hi r d par t i es . 1. 4 I nt el l ect ual Pr oper t y. “PayPal . com”, “PayPal ”, and al l l ogos r el at ed t o t he PayPal Ser vi ces ar e ei t her t r ademar ks or r egi s t er ed t r ademar ks of PayPal or PayPal ’ s l i cens or s . You may not copy, i mi t at e or us e t hem wi t hout PayPal ’ s pr i or wr i t t en cons ent . I n addi t i on, al l page header s , cus t om gr aphi cs , but t on i cons , and s cr i pt s ar e s er vi ce mar ks , t r ademar ks , and/ or t r ade dr es s of PayPal . You may not copy, i mi t at e, or us e t hem wi t hout our pr i or wr i t t en cons ent . You may us e HTML l ogos pr ovi ded by PayPal t hr ough our Mer chant s er vi ces , auct i on t ool s f eat ur es or af f i l i at e pr ogr ams wi t hout pr i or wr i t t en cons ent f or t he pur pos e of di r ect i ng web t r af f i c t o t he PayPal Ser vi ces . You may not al t er , modi f y or change t hes e HTML l ogos i n any way, us e t hem i n a manner t hat i s di s par agi ng t o PayPal or t he PayPal Ser vi ces or di s pl ay t hem i n any manner t hat i mpl i es PayPal ’ s s pons or s hi p or endor s ement . Al l r i ght , t i t l e and i nt er es t i n and t o t he PayPal webs i t e, any cont ent t her eon, t he PayPal Ser vi ces , t he t echnol ogy r el at ed t o t he PayPal Ser vi ces , and any and al l t echnol ogy and any cont ent cr eat ed or der i ved f r om any of t he f or egoi ng i s t he excl us i ve pr oper t y of PayPal and i t s l i cens or s . 1. 5 As s i gnment . You may not t r ans f er or as s i gn any r i ght s or obl i gat i ons you have under t hi s Agr eement wi t hout PayPal ’ s pr i or wr i t t en cons ent . PayPal r es er ves t he r i ght t o t r ans f er or as s i gn t hi s Agr eement or any r i ght or obl i gat i on under t hi s Agr eement at any t i me. 1. 6 Pas s wor d Secur i t y and Keepi ng Your Emai l and Addr es s Cur r ent . You ar e r es pons i bl e f or mai nt ai ni ng adequat e s ecur i t y and cont r ol of any and al l I Ds , pas s wor ds , per s onal i dent i f i cat i on number s ( PI Ns ) , or any ot her codes t hat you us e t o acces s t he PayPal Ser vi ces . I f you us e a PayPal Payment Car d, you s houl d al s o car ef ul l y s af eguar d t hi s car d. You ar e r es pons i bl e f or keepi ng your mai l i ng addr es s and emai l addr es s up t o dat e i n your Account Pr of i l e. 1. 7 Not i ces t o You. You agr ee t hat PayPal may pr ovi de you Communi cat i ons about your Account and t he PayPal Ser vi ces el ect r oni cal l y as des cr i bed i n our El ect r oni c Communi cat i ons Del i ver y Pol i cy. Any el ect r oni c Communi cat i ons wi l l be cons i der ed t o be r ecei ved by you wi t hi n 24 hour s af t er t he t i me we pos t i t t o our webs i t e or emai l i t t o you. Any Communi cat i ons s ent t o you by pos t al mai l wi l l be cons i der ed t o be r ecei ved by you 3 Bus i nes s Days af t er we s end i t . 1. 8 Not i ces t o PayPal . Except as ot her wi s e s t at ed above i n t he El ect r oni c Communi cat i ons Del i ver y Pol i cy, and bel ow i n Sect i on 12 ( Res ol ut i on Pr ocedur es f or Unaut hor i zed Tr ans act i ons and Ot her Er r or s ) and Sect i on 14 ( Di s put es wi t h PayPal ) , not i ce t o PayPal mus t be s ent by pos t al mai l t o: PayPal , I nc. , At t ent i on: Legal Depar t ment , 2211 Nor t h Fi r s t St r eet , San J os e, Cal i f or ni a 95131. 1. 9 Account St at ement . You have t he r i ght t o r ecei ve an Account s t at ement . You may vi ew your Account s t at ement by l oggi ng i nt o your Account . 1. 10( a) Cont act i ng You. I n or der t o cont act you mor e ef f i ci ent l y, we may at t i mes cont act you us i ng aut odi al ed or pr er ecor ded mes s age cal l s or t ext mes s ages at t he t el ephone number ( s ) you have pr ovi ded us . We may pl ace s uch cal l s or t ext s t o ( i ) pr ovi de not i ces r egar di ng your Account or Account act i vi t y, ( i i ) i nves t i gat e or pr event f r aud, or ( i i i ) col l ect a debt owed t o us . You agr ee t hat we and our s er vi ce pr ovi der s may cont act you us i ng aut odi al ed or pr er ecor ded mes s age cal l s and t ext mes s ages t o car r y out t he pur pos es we have i dent i f i ed above. We may s har e your phone number ( s ) wi t h s er vi ce pr ovi der s wi t h whom we cont r act t o as s i s t us i n pur s ui ng t hes e i nt er es t s , but wi l l not s har e your phone number ( s ) wi t h t hi r d par t i es f or t hei r own pur pos es wi t hout your cons ent . St andar d t el ephone mi nut e and t ext char ges may appl y. We and our s er vi ce pr ovi der s wi l l not us e aut odi al ed or pr er ecor ded mes s age cal l s or t ext s t o cont act you f or mar ket i ng pur pos es at t he t el ephone number ( s ) you des i gnat e unl es s we r ecei ve your pr i or expr es s wr i t t en cons ent . 1. 10( b) Your Choi ces . You do not have t o cons ent t o r ecei ve aut odi al ed or pr er ecor ded mes s age cal l s or t ext s i n or der t o us e and enj oy PayPal ’ s pr oduct s and s er vi ces . Wher e PayPal i s r equi r ed t o obt ai n your cons ent f or s uch communi cat i ons , you may choos e t o r evoke your cons ent by cont act i ng cus t omer s uppor t at 1- 844- 629- 9108 and i nf or mi ng us of your pr ef er ences . 1. 11 Recor di ng Cal l s . You under s t and and agr ee t hat PayPal may, wi t hout f ur t her not i ce or war ni ng and i n our di s cr et i on, moni t or or r ecor d t el ephone conver s at i ons you or anyone act i ng on your behal f has wi t h PayPal or i t s agent s f or qual i t y cont r ol and t r ai ni ng pur pos es or f or i t s own pr ot ect i on. You acknowl edge and under s t and t hat , whi l e your communi cat i ons wi t h PayPal may be over hear d, moni t or ed, or r ecor ded wi t hout f ur t her not i ce or war ni ng, not al l t el ephone l i nes or cal l s may be r ecor ded by PayPal , and PayPal does not guar ant ee t hat r ecor di ngs of any par t i cul ar t el ephone cal l s wi l l be r et ai ned or r et r i evabl e. 2. Account s . 2. 1 El i gi bi l i t y. To be el i gi bl e t o us e t he PayPal Ser vi ces , you mus t be at l eas t 18 year s ol d and a r es i dent of t he Uni t ed St at es or one of t he count r i es l i s t ed on t he PayPal Wor l dWi de page. Thi s Agr eement appl i es onl y t o Us er s who ar e r es i dent s of t he Uni t ed St at es . I f you ar e a r es i dent of anot her count r y, you may acces s t he agr eement t hat appl i es t o you f r om our webs i t e i n your count r y. 2. 2 Per s onal and Bus i nes s Account s ; Types of Tr ans act i ons . We of f er t he f ol l owi ng t ypes of Account s : Per s onal and Bus i nes s Account s . By openi ng a Bus i nes s Account and accept i ng t he t er ms as out l i ned i n t hi s Agr eement , you at t es t t hat you ar e not es t abl i s hi ng t he Account pr i mar i l y f or per s onal , f ami l y, or hous ehol d pur pos es . You may s end money f r om, and r ecei ve money i nt o, your Account , as des cr i bed i n mor e det ai l i n Sect i on 3 ( Sendi ng Money) and Sect i on 4 ( Recei vi ng Money) . You may al s o add money t o your Bal ance us i ng an avai l abl e Payment Met hod, as des cr i bed i n mor e det ai l i n Sect i on 3, and wi t hdr aw money f r om your Bal ance, as des cr i bed i n mor e det ai l i n Sect i on 6 ( Wi t hdr awi ng Money) . 2. 3 I dent i t y Aut hent i cat i on. You aut hor i ze PayPal , di r ect l y or t hr ough t hi r d par t i es , t o make any i nqui r i es we cons i der neces s ar y t o val i dat e your i dent i t y. Thi s may i ncl ude as ki ng you f or f ur t her i nf or mat i on, r equi r i ng you t o pr ovi de your dat e of
  52. 52. what we expect in return: a little simple recognition remember how long you’ve been a customers remember past purchases any type of personalization US UK what sort of personalization do you expect?
  53. 53. what we get in return: isn’t always too relevant 3:4 Most consumers and business travelers agreed that 75% of the travel offers they receive are completely irrelevant to their needs and preferences Boxever, 2015 will unsubscribe from a company's content after receiving numerous, irrelevant offers 50% 60% 40% would be less likely to open that company's next offer would be less inclined to buy from that company
  54. 54. when personalization goeswrong 86% call bad ad retargeting irritating or intrusive to their privacy. -IntentHQ,2015 86%
  55. 55. ofcourse sometimes retargetingisso rightevenwhen it’swrong
  56. 56. 16-bit rewind Games used to be easy to pick up and play. Now, they are again. trend08
  57. 57. Rewards Hacks Competitions with people we know
  58. 58. casual games are changing the people who play 1 billion hours per day playing 5x more time than they spend on Facebook or YouTube 8 to 80 is the new demographic of gamers – Newszoo, 2015
  59. 59. And around the world “When we were kids, we used to all sit around a table and play Crazy Eights. My cousins are all over the country and we all have busy lives. I probably wouldn't interact with them very often except maybe at family reunions, and Clash of Clans is just another way to play with them.” - Lisa Ann Colton-Fowler, a mom in Brownsville, Texas At home 75% of parents now play video games with their children. and how they’re playing together
  60. 60. are using their TV streaming boxes to bring casual gaming to the big screen.
  61. 61. focus in 2016?
  62. 62. Create one live event that lives entirely online. Experiment with technology that lets multiple geographies share that virtual stage. 01
  63. 63. Let your customers know when to come back. Push current news, knock on digital doors, be top of mind. 02
  64. 64. Embrace the distraction. Create content for people who are absently scrolling, not just ones who are actively searching. 03
  65. 65. Identify one way you can help bridge that digital divide. Bring the robust service and support to the people who need it most. 04
  66. 66. Take a hard look at your interface. How can you hide some of the complexity of interacting with your brand? What would Jeff Bezos say if he heard your reasons why not? 05
  67. 67. Get personalization right. Recognize something about your customer in every direct email, mail, or message you send. 06
  68. 68. Think about gaming. Learn about how people play together and how they learn in competitive environments. Explore solutions that could make your own med ed more compelling for patients and professionals alike. 07
  69. 69. Get your own robot. Not for marketing, just because they're awesome.08
  70. 70. special thanks to our contributors Abigail Schmelzer Alex Brock Allison Pignatelli Amanda Joly Amardeep Lally Andreas Reinbolz Andrew Glenn Ann Manousos Brooke Glanzberg Chris Devine Chris Iafolla Christina Blosser Christopher Callahan Dan Smith Dave Sonderman Duncan Arbour Ed Hammerton Eduardo Menendez Elizabeth Stelzer Eric Davis Eric Sabo Francine Carrick Heather Irvine Ilya Tetelman James Tomasino Jason Sankey Jeffrey Giermek Jennifer Fleishman Jennifer Oleski Jessie Brown Joanna Voorhis Joe Desalvo John Mucha Joy Hart Juli Cavnar Kara Kinsey Kevin Coleman Kevin Nalty Kristianne Shanker Leigh Householder Liana Federico Logan Cooper Maggie Janco Marci Piasecki Mark Jazvac Mark Stechschulte Matt Mizer Matthew Bergen Melissa Morrow Michael Bonilla Michelle Casciola Naseem Allaf Nate Lemke Nicholas Capanear Nick Bartlett Nicole Sordell Nina Bressau Pat Etter Patrick Richards Rupert Dooley Salvatore Cannizzaro Sarah Brown Scott Page Stephanie Jones Susan Perlbachs Tom Callan Tom Mullins Tyler Sax Vaneeta Verma Vanessa Rivera Zach Gerber
  71. 71. and get the full report HealthExperienceProject.com/2016trends
  72. 72. information
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Exclusive sneak peek for the attendees of Digital Pharma East 2016. Every year, GSW and inVentiv Health convene trendspotters from across North America and Europe to identify the big shifts that are changing digital expectations. Their popular annual trends report is consistently read by tens of thousands of people throughout our industry. This October, attendees at Digital Pharma East got the first peek at next year's predictions and learned how they can help brands more effectively connect with healthcare professionals and consumers. So, what should you expect? Here's a hint: 2016 is the year that we'll start living in the digital moment, embracing our own custom algorithms, and maybe even bringing a robot home. Our smartphones will become more delightful and even the easiest interfaces will start to disappear entirely. Oh, and Frogger? We think he's coming back.

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