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The big idea is that "going viral" isn't a realistic metric for most brands (and budgets). But, microsharing (recommendations and pass along in small friend networks) is not only repeatable and realistic, it can provide incredible value for brands. In the presentation, we looked at the basic strategy for creating more shareworthy marketing and at five types of creative approaches that really deliver on it.
The big idea is that "going viral" isn't a realistic metric for most brands (and budgets). But, microsharing (recommendations and pass along in small friend networks) is not only repeatable and realistic, it can provide incredible value for brands. In the presentation, we looked at the basic strategy for creating more shareworthy marketing and at five types of creative approaches that really deliver on it.
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