GSW teamed up with the Health Experience Project to identify the 8 trends that are changing how leading brands use marketing.
We’re calling 2014 the year of “Just for You.” Brands are moving from asking for attention to offering something valuable. From being for everyone to being for each unique niche of users. They’re creating a new consumer expectation. One that demands that marketing do more by delivering right-now relevance and irresistible experiences.
We've designed this report with healthcare marketers in mind. Together, we can use these trends to uncover new opportunities for healthcare marketing and spur category innovation.