Scalable and Repeatable Business Models by Scott Kveton

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Scott Kveton is the co-founder and CEO of Urban Airship, which helps the world's top brands do great things in mobile. Kveton is widely recognized as an expert on mobile app strategy, user engagement and cloud infrastructure, and was named a Top 10 Mobile Mover for 2012 by VentureBeat.

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  • Scalable and Repeatable Business Models by Scott Kveton

    1. 1. Scalable & Repeatable Business ModelsScott Kveton - August 22nd, 2012 * Confidential *
    2. 2. 3 tales & 3 lessons
    3. 3. Father, geek, foodie, pizzamaker & bacon lover.
    4. 4. Tale #1: For the love of bacon
    5. 5. I sold bacon on the Internet.
    6. 6. WTF?!
    7. 7. Timeline • Have few beers with friends • Joke about “selling bacon on the Internet” • Talk trash about it • Buy domain name • Realize you’re committed (aka “oh shit”) • Set a date • Go!
    8. 8. Launch in 30 days.
    9. 9. Figure it out: Go!•Fulfillment •Content•Inventory •Price Points•Website technology •Product – Bacon•Promotion/marketing •Product – T-Shirts
    10. 10. Technologies we used• Google Checkout • Bank of America• JS-Kit – Reviews • Endicia – Postage• IntenseDebate – comments • USPS – Shipping• WordPress – Blog • HP - inkjet printer• AWS – Backups • iMovie, Photoshop• Vimeo – vids • Craigslist - Fridges/Freezers• Ads: Google, Facebook & MySpace • Friends – Models• Google Analytics • Designer - Wives• RingCentral - Phone/Fax• UserVoice – Feedback• Linode – Hosting• MyCorporation.com
    11. 11. We did it in 21 days.
    12. 12. Lesson #1: Ship fast and see if themarket is there
    13. 13. Tale #2: For the love of airships.
    14. 14. @kveton’s office @robotadam @steve918 @mtrichardsonAugust 28th, 2008 Photo credit: Jacob Kaplan-Moss
    15. 15. Guidelines 1. Business model from day 1. 2. Launch in 30 days or less. 3. Company name must have “Airship” in it.
    16. 16. How do you tell everybody in the world about your company?
    17. 17. Getting the word out
    18. 18. Getting the word out
    19. 19. 1 of 4carts
    20. 20. Perfect target audience:•Rabid developers•Captive audience•Been in line for hours•Don’t tend to think ahead WWDC June 9th, 2009
    21. 21. End of the lineWWDC June 9th, 2009
    22. 22. Started with “Basic” & “Call for pricing”
    23. 23. Lesson #2: You will spend a shit tonof time on pricing and packaging.Think long and hard about it.
    24. 24. Tale #3: Location FTW.
    25. 25. Lesson #3: Your customers will tellyou what you’re supposed to sellthem. Not Techcrunch.
    26. 26. Conclusion:• Launch early, find your market• Think hard on pricing/packaging• Listen to your customers
    27. 27. Q&Ascott@urbanairship.com * Confidential *

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