Develop Your Customers LikeYou Develop Your ProductAugust 22, 2012GROWtalks, Vancouver, CanadaBrant Cooper Patrick Vlaskov...
You Are a Visionary.
You Are a Visionary.     NOT
“A lot of people are focused on taking over the world…I really just want to        create a really cool college directory ...
Henry FordThomas EdisonSteve Jobs       Visionaries???
The Myth of The Visionary
Customer Development    + Viability Testing+ Data-informed Decisions      = Niche-to-Win
The Lean Entrepreneur
Flipping the Myth of the Visionary On Its Head
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Develop your Customers Like you Develop your Product by Brant Cooper and Patrick Vlaskovits

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Brant help startups get started. In this book, “The Lean Entrepreneur” Brant and co-author Patrick Vlaskovits break down why lean, why now, how to, and provide extraordinary examples of entrepreneurs applying lean principles inside and outside tech. Brant is a happy papa, loyal brother, and appreciative son.

CMO of Drumbi, Patrick founded two startups and co-wrote The Lean Entrepreneur and The Entrepreneur’s Guide to Customer Development. Stanford, Boston University, and others use his book in courses. Patrick mentors at 500 Startups, organizes LeanLA, and surfs when he has the time.

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Develop your Customers Like you Develop your Product by Brant Cooper and Patrick Vlaskovits

  1. 1. Develop Your Customers LikeYou Develop Your ProductAugust 22, 2012GROWtalks, Vancouver, CanadaBrant Cooper Patrick Vlaskovits@BrantCooper @pv
  2. 2. You Are a Visionary.
  3. 3. You Are a Visionary. NOT
  4. 4. “A lot of people are focused on taking over the world…I really just want to create a really cool college directory product” -Zuck in 2005 http://bit.ly/ZucksCollegeDirectory
  5. 5. Henry FordThomas EdisonSteve Jobs Visionaries???
  6. 6. The Myth of The Visionary
  7. 7. Customer Development + Viability Testing+ Data-informed Decisions = Niche-to-Win
  8. 8. The Lean Entrepreneur
  9. 9. Flipping the Myth of the Visionary On Its Head

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