@GRIAusConf_The Stakeholder View: How reports are read and used - Leeora Black
The Stakeholder View –How reports are readand used.Chair: Lena Geraghty, Network Manager, Focal Point Australia,Global Reporting InitiativeDr Leeora Black, Managing Director, Australian Centre for Corporate SocialResponsibilityPeter Colley, National Research Director, Construction, Forestry, Mining andEnergy UnionAmanda Dobbie, General Manager, Bloomberg Australia and New ZealandNicola Hayhoe, Executive Leader of Policy, Research and Communications,Ability OptionsBastien Mignonneau, Consultant, Banarra
STAKEHOLDERS AS READERS OF SUSTAINABILITY REPORTS Report Launch at Australian GRI Conference 27 March 2012
FIRST REPORTER BONUS First time Experienced reporters reportersRead at least several sections 49% 79%Get a good impression of the reporting 73% 64%organisation from the reportWanter simpler language in reports 10% 22%Want a shorter report 34% 40%Have concerns about information in the 20% 32%report Key takeout: Publishing your first report will earn greater reputational uplift, less criticism, and less scrutiny than subsequent reports
CONCERNS IN REPORTS Key takeout: Reports lack balance and transparency. This may reduce the effectiveness of reports as a tool for stakeholders to evaluate sustainability performance
CONCLUSIONS• A balanced report helps build trust with stakeholders and the effectiveness of the report• Reports need greater focus on materiality, especially with trend to integrated reporting• Stakeholder expectations are rising – reports need to convey new information to obtain reputational boost• Stakeholders want shorter, more succinct reports with detailed performance data available if required.