5 questions a Design Thinker might         ask when creating a Mobile App                        Carl Griffith – Cloud Vie...
My Journey My Journey
From IT to online to         Design and then Social         Media and online         again…                    “Hey Carl. ...
Design ThinkingTrinity                  HUMAN – desirable                  BUSINESS – viable                  TECHNOLOGY -...
•   When is something used?                 •   What else is going on at                     that point?                 •...
CreatingMemorableExperiences
So, 5 questionsAre you building an app or ‘appifying’ something that already exists?              Have you considered your...
Are you building an app or ‘appifying’ something that                   already exists?
Be clear about what youare doingAre you? …Merely making yourexisting content /website friendly on amobile deviceSomething ...
Have you considered your user context?
What is the context ofthe users?Really (really) thinkabout …Where they areWhat are they doing atthe time?Who are they with...
How are you presenting the information / data /                  results?
Mobile providesdifferent and uniqueopportunitiesConsider the BarclaysBike Scheme appWhat would you do ifyou were asked for...
Have you managed to forget everything you thought                  you know?
Why would you want to                         forget?                         Legacies                         Opportuniti...
Where does your app sit within the broader touch                point system?
Your app is probably notyour only touch pointWhat is your broadertouch point system?How does it complimentthe broader eco ...
So, those 5 things          What are you building?      Who will be using it and when?              Presentation?    Have ...
OFFICIAL Design Facilitator                              Thank you                         Carl Griffith – Cloud View Pte ...
Upcoming SlideShare
Loading in …5
×

Carl cloud view

1,437 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Carl cloud view

  1. 1. 5 questions a Design Thinker might ask when creating a Mobile App Carl Griffith – Cloud View Pte Ltd infoCommUnity Workshop 2carl@cloudview.com.sg Wednesday, March 21, 2012 @carlgriffith @cloudview_sg
  2. 2. My Journey My Journey
  3. 3. From IT to online to Design and then Social Media and online again… “Hey Carl. Come and work in Design – it’s very cool”Design
  4. 4. Design ThinkingTrinity HUMAN – desirable BUSINESS – viable TECHNOLOGY - feasible
  5. 5. • When is something used? • What else is going on at that point? • What time of day is it? • Where is the user?Context of Use
  6. 6. CreatingMemorableExperiences
  7. 7. So, 5 questionsAre you building an app or ‘appifying’ something that already exists? Have you considered your user context? How are you presenting the information / data / results? Have you managed to forget everything you thought you knew? Where does your app sit within the broader touch point system?
  8. 8. Are you building an app or ‘appifying’ something that already exists?
  9. 9. Be clear about what youare doingAre you? …Merely making yourexisting content /website friendly on amobile deviceSomething built from thebottom up designed tobe aimed specifically atmobile consumers
  10. 10. Have you considered your user context?
  11. 11. What is the context ofthe users?Really (really) thinkabout …Where they areWhat are they doing atthe time?Who are they with?What would meansuccess for them? / foryou?
  12. 12. How are you presenting the information / data / results?
  13. 13. Mobile providesdifferent and uniqueopportunitiesConsider the BarclaysBike Scheme appWhat would you do ifyou were asked fordirections?
  14. 14. Have you managed to forget everything you thought you know?
  15. 15. Why would you want to forget? Legacies Opportunities are evolving faster than our ability to grasp them What does this mean for the way we think about doing things?2 Meg Memory extensionboard $799.00!
  16. 16. Where does your app sit within the broader touch point system?
  17. 17. Your app is probably notyour only touch pointWhat is your broadertouch point system?How does it complimentthe broader eco system?What is the role ofmobile?
  18. 18. So, those 5 things What are you building? Who will be using it and when? Presentation? Have you forgotten all you know?What’s the broader touch point eco system?
  19. 19. OFFICIAL Design Facilitator Thank you Carl Griffith – Cloud View Pte Ltd carl@cloudview.com.sg @carlgriffith @cloudview_sg

×