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ICT AND EFFECTIVE DISASTER MANAGEMENT IN A CHANGING MEDIA WORLD:  [   The critical function of disaster communication in d...
ICT AND EFFECTIVE DISASTER MANAGEMENT IN A CHANGING MEDIA WORLD: [ The critical function of disaster communication in dyna...
Theoretical Approach:  Media change & historical insights Methodical Approach:     Data sets & data gathering process  Res...
1930: Electronic media    1990: Dicital media <ul><ul><li>Autonomous Media </li></ul></ul><ul><ul><li>Companies, selling p...
<ul><li>Research subject:  Newspaper coverage of 9 floods (CH) declared very catasthrophic by scientists  </li></ul><ul><l...
<ul><li>Research subject:  Data from the National Survey  “Flood 2005 in the memory of Swiss” in 2007. Items that asked me...
JOURNALISTIC ROUTINES AND  IMPACTS OF DISASTER REPORTING IN SWISS NEWS PAPERS (1910-2005):   1910 1950 2005 <ul><ul><li>Du...
TRENDS IN STORY FOCUS IN DISASTER COVERAGE 1910-2005:  A comparison of 3 time-periods
INFORMATION INTERESTS DURING A DISASTER :  Issues, respondents personally considered most important (max. 3 )
USE OF NEWS MEDIA IN THE DISASTER IN THE AUGUST FLOOD 2005:  A comparison of importance
SUBJECTIVE RISK PERCEPTION AND PROTECTIVE BEHAVIOUR : (%)  response to peronsal risk awareness and adoption of protective ...
PREVENTION BEHAVIOR OF THE POPULATION:  Taken measures in dependence of personal affectedness flood 2005
CONCLUSION   <ul><li>Media are key to success in risk reduction but also a critical element with regard to vulnerability &...
CONCLUSION   <ul><li>Recommendations for future research: </li></ul><ul><ul><ul><li>Holistic view on risk communication cl...
THANKS FOR YOUR  ATTENTION!   [email_address]
 
 
NUMBER OF ARTICLES ON NINE FLOODS FROM 1910-2005:  Swiss dailies Neue Zürcher Zeitung (NZZ), Tages-Anzeiger (TA), Neue Luz...
THEMEN DER KATASTROPHENBERICHTERSTATTUNG  Hochwasser 2005 in der Deutschschweizer Presse
DISASTER VISUALISATION FROM 1910-2005: Comparison of image area (%) in disaster reporting
HUMAN-INTEREST STORIES IN DISASTER COVERAGE 1910-2005: Swiss dailies Neue Zürcher Zeitung (NZZ), Tages-Anzeiger (TA), Neue...
« THE PICTURES ARE THE NEWS »:  Comparison of visuals in coverage of the floods 1910, 1953, 2005   1953 2005 1910 182 cm 2...
<ul><li>The ‚mass audience‘ - </li></ul><ul><li>Many receivers, each decoding, inerpreting, encodinge -  </li></ul><ul><li...
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ZEMP Elena - ICT and effective disaster management in a changing media world: The critical function of disaster communications in dynamic and diverse contexts by its users

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ICT and effective disaster management in a changing media world: The critical function of disaster communications in dynamic and diverse contexts by its users

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ZEMP Elena - ICT and effective disaster management in a changing media world: The critical function of disaster communications in dynamic and diverse contexts by its users

  1. 1. ICT AND EFFECTIVE DISASTER MANAGEMENT IN A CHANGING MEDIA WORLD: [ The critical function of disaster communication in dynamic and diverse contexts for users ] PRESENTATION: HELENA ZEMP IDRC Davos 3th June 2010
  2. 2. ICT AND EFFECTIVE DISASTER MANAGEMENT IN A CHANGING MEDIA WORLD: [ The critical function of disaster communication in dynamic and diverse contexts for users ]
  3. 3. Theoretical Approach: Media change & historical insights Methodical Approach: Data sets & data gathering process Research Findings: Journalistic routines and impacts of disaster reporting in Swiss news papers (1910-2005) Public information interest & media use Public risk awareness Conclusion: What issues arise from the findings for risk management & disaster research? CONTENT
  4. 4. 1930: Electronic media 1990: Dicital media <ul><ul><li>Autonomous Media </li></ul></ul><ul><ul><li>Companies, selling products in a competitive media market Independent from political system, strong influence of economic system </li></ul></ul><ul><ul><li>Media logic: commercial </li></ul></ul><ul><ul><li>Purpose: profit </li></ul></ul><ul><li>Political Press/ public service </li></ul><ul><ul><li>Close relationship between press, political system, traditional institutions </li></ul></ul><ul><ul><li>Media logic: public service (in a political sense) </li></ul></ul><ul><ul><li>Purpose: serving general public/ active citizen </li></ul></ul>Choice of media Products 1780 1930 1989 time today 1950 Email WWW Social Media CELLPHONES INTERNET 1980 MEDIA CHANGE: Diversification, Digitalisation, Commercialisation, Globalization,... ICT ^
  5. 5. <ul><li>Research subject: Newspaper coverage of 9 floods (CH) declared very catasthrophic by scientists </li></ul><ul><li>Newspaper sample: 4 major newspapers (Swiss German language) </li></ul><ul><ul><li>Neue Zürcher Zeitung (NZZ) </li></ul></ul><ul><ul><li>Tages-Anzeiger (TA) </li></ul></ul><ul><ul><li>Neue Luzerner Zeitung (NLZ) </li></ul></ul><ul><ul><li>Blick (BK): tabloid (1978) </li></ul></ul><ul><li>Time period of the longitudinal study: 1910-2005 </li></ul><ul><li>Period of analysis for every event: coverage up to one year </li></ul><ul><li>Method: Content analysis </li></ul>METHODOLOGY Selection of data
  6. 6. <ul><li>Research subject: Data from the National Survey “Flood 2005 in the memory of Swiss” in 2007. Items that asked media use, information interests, perception of risk, preventative actions... concerning floods. </li></ul><ul><li>Representative sample consisted of: </li></ul><ul><ul><li>2063 respondents </li></ul></ul><ul><ul><li>Age between 15 to 95 </li></ul></ul><ul><ul><li>100 person from each of the 26 Swiss cantons </li></ul></ul><ul><ul><li>47.5% men and 52.5% female </li></ul></ul><ul><li>Period of analysis: August, 2007 through September 15, 2007. </li></ul><ul><li>Method: Telephone Survey </li></ul>METHODOLOGY Selection of data
  7. 7. JOURNALISTIC ROUTINES AND IMPACTS OF DISASTER REPORTING IN SWISS NEWS PAPERS (1910-2005): 1910 1950 2005 <ul><ul><li>Due to market orientation, the media abandoned traditional public service norms of disaster coverage. Reporting is now characterized by: </li></ul></ul><ul><ul><ul><li>Increase of disaster reporting </li></ul></ul></ul><ul><ul><ul><li>Increase of dramatization </li></ul></ul></ul><ul><ul><ul><li>Increase of visualization & shift towards pictures of individual victims </li></ul></ul></ul><ul><ul><ul><li>Trend toward human-interest-story, the dramatic and sensationalist to engage emotions </li></ul></ul></ul>
  8. 8. TRENDS IN STORY FOCUS IN DISASTER COVERAGE 1910-2005: A comparison of 3 time-periods
  9. 9. INFORMATION INTERESTS DURING A DISASTER : Issues, respondents personally considered most important (max. 3 )
  10. 10. USE OF NEWS MEDIA IN THE DISASTER IN THE AUGUST FLOOD 2005: A comparison of importance
  11. 11. SUBJECTIVE RISK PERCEPTION AND PROTECTIVE BEHAVIOUR : (%) response to peronsal risk awareness and adoption of protective behaviour
  12. 12. PREVENTION BEHAVIOR OF THE POPULATION: Taken measures in dependence of personal affectedness flood 2005
  13. 13. CONCLUSION <ul><li>Media are key to success in risk reduction but also a critical element with regard to vulnerability & resilience: </li></ul><ul><ul><ul><li>Uncertain consequences of market-oriented coverage </li></ul></ul></ul><ul><li>Disaster communication and information must be based on: </li></ul><ul><ul><ul><li>Knowledge of media & reporting trends & weakness </li></ul></ul></ul><ul><ul><ul><li>Strong commitment to information needs, preferences & media user habits (multiple audiences!) </li></ul></ul></ul><ul><ul><ul><li>Educating & creating risk awareness risk reduction efforts as long-term and sustained communication strategy </li></ul></ul></ul><ul><ul><ul><li>Promotion & evaluation of user-centered ICT (e.g. websites, cellphones, games, DVD) </li></ul></ul></ul>
  14. 14. CONCLUSION <ul><li>Recommendations for future research: </li></ul><ul><ul><ul><li>Holistic view on risk communication closely relate to the national media environment & specific disaster threats </li></ul></ul></ul><ul><ul><ul><li>Ongoing mapping of risk awareness, media trends & media use </li></ul></ul></ul><ul><ul><ul><li>Enhanced dialogue between scientific disciplines & risk management </li></ul></ul></ul><ul><ul><ul><li>. </li></ul></ul></ul>
  15. 15. THANKS FOR YOUR ATTENTION! [email_address]
  16. 18. NUMBER OF ARTICLES ON NINE FLOODS FROM 1910-2005: Swiss dailies Neue Zürcher Zeitung (NZZ), Tages-Anzeiger (TA), Neue Luzerner Zeitung (NLZ), Blick (BK)
  17. 19. THEMEN DER KATASTROPHENBERICHTERSTATTUNG Hochwasser 2005 in der Deutschschweizer Presse
  18. 20. DISASTER VISUALISATION FROM 1910-2005: Comparison of image area (%) in disaster reporting
  19. 21. HUMAN-INTEREST STORIES IN DISASTER COVERAGE 1910-2005: Swiss dailies Neue Zürcher Zeitung (NZZ), Tages-Anzeiger (TA), Neue Luzerner Zeitung (NLZ), Blick (BK)
  20. 22. « THE PICTURES ARE THE NEWS »: Comparison of visuals in coverage of the floods 1910, 1953, 2005 1953 2005 1910 182 cm 2 Source: Tages-Anzeiger June 24th, 1910, p.13 108 cm 2 112 cm 2 Source: Tages-Anzeiger June 27th, 1953, p. 2. Source: Blick August 23th, 2005, p.14&15.
  21. 23. <ul><li>The ‚mass audience‘ - </li></ul><ul><li>Many receivers, each decoding, inerpreting, encodinge - </li></ul><ul><li>Each conneted with a group, where messages is re-interpreted and often acted upon. </li></ul>THE ACTIVE MEDIA USER:

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