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Davos Presentation_Final

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5th International Disaster and Risk Conference IDRC 2014 Integrative Risk Management - The role of science, technology & practice 24-28 August 2014 in Davos, Switzerland

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Davos Presentation_Final

  1. 1. Superstorm Sandy. Employing Critical Communication Strategies. 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org Tracy Morgan Sierra Nevada Corporation, nContext United States
  2. 2. Superstorm Sandy $65 Billion in Damage
  3. 3. Communication Breakdowns Occur During a Major Event
  4. 4. Unified Communication Through Monitoring & Analysis
  5. 5. Prior to Superstorm Arrival
  6. 6. @RedCross: Use #RedCross for help. We will be monitoring communication 24.7. @FEMA: Warning! Major storm is expected to hit NY & NJ. Use #SandyHelp.
  7. 7. Red Cross Shelter FEMA Shelter Red Cross Shelter Red Cross Shelter Red Cross Shelter
  8. 8. @NYC911: If you live near a subway stop, we’d appreciate condition updates during storm. Williamsburg Bridge @RedCross:Storm ETA 24 hours. Know at least 2 routes to your nearest emergency shelter! #RedCross Subway Stations Holland Tunnel Brooklyn Bridge Hugh L. Carey Tunnel Subway Lines Manhattan Bridge
  9. 9. @RedCross: @HomeOwner12 You are located in a flood zone. Please evacuate. @FEMA: Click HERE to find out if your home is in a flood plain. @RedCross: Click HERE for a list of recommended emergency supplies
  10. 10. During Superstorm
  11. 11. @FEMA: @HomeOwner12 You are located in a flood zone. Please evacuate. @FEMA: Find out if your home is in a flood plain. www.nycfloodzone.com. @RedCross: Our recommended emergency supplies list is here! www.supplylist.com. @Twitterer2: All lanes closed at Holland Tunnel due to flooding #Sandy @Commuter32: Subway service to lower Manhattan suspended due to Flooding (All lines)
  12. 12. @Twitterer2: All lanes closed at Holland Tunnel due to flooding #Sandy @Commuter32: Subway service to lower Manhattan suspended due to Flooding (All lines) @Tenant42: @RedCross House flooding. Where is nearest shelter? #RedCross Holland Tunnel Hugh L. Carey Tunnel Williamsburg Bridge Brooklyn Bridge Subway Lines
  13. 13. @FirstResponder: Is Williamsburg Bridge navigable? @Tweeter1234: @RedCross House flooding. Where is nearest shelter? @RedCross: @Tweeter1234 NYC Tech College, Beds, food, water available. @HomeOwner11: Lights Flickering. 73 Williamsburg Bridge 39 57 @Tweeter9876: Yes but only one lane open on Williamsburg Bridge. Subway Lines @BreakingNews: Subway not recommended to leave Lower Manhattan. Hugh L. Carey Tunnel Brooklyn Bridge
  14. 14. Post Superstorm
  15. 15. @HomeOwner11: Still no power. @Wallflower: Suspicious activity at 555East 2nd St. Possible Looting @HomeOwner22: In the dark. Thankfully packed batteries. @Commuter32: Everywhere near NY Tech College sold out of gas. Holland Tunnel @BreakingNews: Road leading into Holland Tunnel washed out. 57 Williamsburg Bridge Subway Lines Hugh L. Carey Tunnel Brooklyn Bridge
  16. 16. @RedCross: Food, Water, and Beds Available. @FEMA: @Commuter32: Updated list of stations with fuel: www.nycfuel.com. @PowerCompany: @HomeOwner11 Crew in your vicinity, estimate power restored in 2 hours. @NYC911: Police Responding. @NYCtransit: All lanes reopened on Williamsburg Bridge. 57 Holland Tunnel Williamsburg Bridge @NYCtransit: Subway service remains Brooklyn Bridge suspended. Subway Lines Hugh L. Carey Tunnel
  17. 17. Lessons Learned Social Media as a Sensor: • New form of communication for Emergency Managers. • Integration of Social Media data with critical infrastructure layer reveals new insights. • Numerous data layers in a common operating picture enables execution of communication before, during, and after an event. • The more participants in Social Media, the higher the resolution of the data. • Social Media data provides governmental entities, first responders, and relief organizations a robust means of communication with the general public. • Capitalizes on the natural desire of individuals to share information during emergencies. Other Uses: • Private companies could leverage a similar system to achieve different goals, such as: Fraud prevention, resource allocation, and prioritization of restoration of services.
  18. 18. 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org Tracy Morgan Tracy.Morgan@nContext.com www.nContext.com

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