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Umberto Pernice 
managing collaborative innovation 
Consiglio Nazionale delle Ricerche 
Istituto di Ricerca per la Protezi...
5th International Disaster and Risk Conference IDRC 2014 
‘Integrative Risk Management - The role of science, technology &...
Communication strategies for two different projects 
EU-FP7 collaborative Research and 
Technology Development project, 
l...
5th International Disaster and Risk Conference IDRC 2014 
‘Integrative Risk Management - The role of science, technology &...
Business 
Community 
Feedback on: requirements, 
validation of results, capability to 
uptake innovation (to integrate it)...
Scientific 
Community 
Accurate info on consequences of geo-hydrological 
events which can sensitize 
politicians, decisio...
Scientific 
Community 
Business 
Community 
Scientific 
Community 
Media 
Organizations 
Empowerment 
5th International Di...
5th International Disaster and Risk Conference IDRC 2014 
‘Integrative Risk Management - The role of science, technology &...
5th International Disaster and Risk Conference IDRC 2014 
‘Integrative Risk Management - The role of science, technology &...
5th International Disaster and Risk Conference IDRC 2014 
(0.55 - 0.80] 
‘Integrative Risk Management - The role of scienc...
Example of product: Event Landslide Inventory Map 
5th International Disaster and Risk Conference IDRC 2014 
Product specs...
Example of product: Event Landslide Inventory Map 
5th International Disaster and Risk Conference IDRC 2014 
Event in Ital...
5th International Disaster and Risk Conference IDRC 2014 
‘Integrative Risk Management - The role of science, technology &...
Exploits 
Twitter/Facebook 
for social 
interactions. 
5th International Disaster and Risk Conference IDRC 2014 
‘Integrat...
5th International Disaster and Risk Conference IDRC 2014 
‘Integrative Risk Management - The role of science, technology &...
5th International Disaster and Risk Conference IDRC 2014 
‘Integrative Risk Management - The role of science, technology &...
5th International Disaster and Risk Conference IDRC 2014 
‘Integrative Risk Management - The role of science, technology &...
5th International Disaster and Risk Conference IDRC 2014 
‘Integrative Risk Management - The role of science, technology &...
5th International Disaster and Risk Conference IDRC 2014 
‘Integrative Risk Management - The role of science, technology &...
polaris.irpi.cnr.it/alert-areas A sidebar offers 
access to set of 
information and 
different 
information layers 
and ma...
5th International Disaster and Risk Conference IDRC 2014 
‘Integrative Risk Management - The role of science, technology &...
5th International Disaster and Risk Conference IDRC 2014 
‘Integrative Risk Management - The role of science, technology &...
3 - Use of knowledge, innovation and education to build a culture of safety and resilience 
5 - Strengthen disaster prepar...
5th International Disaster and Risk Conference IDRC 2014 
‘Integrative Risk Management - The role of science, technology &...
5th International Disaster and Risk Conference IDRC 2014 
‘Integrative Risk Management - The role of science, technology &...
Thanks for your attention 
collaborate@umbertopernice.com 
The research leading to LAMPRE (www.lampre-project.eu) 
results...
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Approaches to communication in response to geo-hydrological risk: The European R&D project LAMPRE and the Italian web initiative POLARIS Umberto PERNICE

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Presentation given at the IDRC Davos 2014 - www.idrc.info

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Approaches to communication in response to geo-hydrological risk: The European R&D project LAMPRE and the Italian web initiative POLARIS Umberto PERNICE

  1. 1. Umberto Pernice managing collaborative innovation Consiglio Nazionale delle Ricerche Istituto di Ricerca per la Protezione Idrogeologica Approaches to communication in response to geo-hydrological risk: the European FP7 LAMPRE project and the Italian POLARIS web initiative. 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org U. Pernice Independent Consultant, Italy P. Salvati, F. Fiorucci, C. Bianchi, F. Guzzetti Istituto di Ricerca per la Protezione Idrogeologica (IRPI), Consiglio Nazionale delle Ricerche (CNR), Italy
  2. 2. 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org Different target audiences… …need to exchange information for DRR The effectiveness of risk communication depends on multiple factors, including a complex interaction between: • type and characteristics of the audience [perception, attitude, interest, role] • type, source, and content of the message [risk perception in hyper-connected society] • characteristics of the medium [pervasive/ubiquitous computing context]
  3. 3. Communication strategies for two different projects EU-FP7 collaborative Research and Technology Development project, led by IRPI-CNR with 10 partners. Website and research-reporting project, undertaken by IRPI-CNR. 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org Main objective Fostering scientific knowledge on landslides, generating innovative EO-based solutions to cope with landslide preparedness, mitigation, recovery and reconstruction activities. Producing and disseminating valuable data and information about landslides and floods events and their consequences to the population of Italy for territory management. LAndslide Modelling and tools for vulnerability assessment Preparedness and REcovery management Popolazione a Rischio
  4. 4. 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org Main differences between the projects Communication goals Explains how Research & Innovation can help people and organizations to benefit of the project results. Documents how geo-hydrological risks are assessed and their impact on the population. Content Scientific description about progresses and results of the project with access to publications and multimedia materials. Scientific data and information on floods and landslides events, through maps, info-graphics, statistics, images & videos. Language English. R&I. Educational. Avoid EU jargon. Italian. Scientific, technical, educational. Relevance EU and worldwide. EU policies. Italy. National policies.
  5. 5. Business Community Feedback on: requirements, validation of results, capability to uptake innovation (to integrate it) into operational processes. 5th International Disaster and Risk Conference IDRC 2014 Collaborates to define user-needs, to generate innovative EO products and services. Provides trainings. ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org LAMPRE Communication flow Civil Protection & Local-Regional Authorities Citizens Collaborates to generate and exploit innovation. Scientific Community Educates on landslide events and benefits of innovation. Feedback for commercial exploitation. Questions and comments.
  6. 6. Scientific Community Accurate info on consequences of geo-hydrological events which can sensitize politicians, decision-makers and citizens. Media Organization Feedback on geo-hydrological events, data and reports. 5th International Disaster and Risk Conference IDRC 2014 Trusted and specific data for geo-hydrological risk management and mitigation strategies. ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org POLARIS Communication flow Civil Protection & Local-Regional Authorities Citizens Educational info about harmful geo-hydrological events and their impact. Dissemination chances through interviews. Questions and comments.
  7. 7. Scientific Community Business Community Scientific Community Media Organizations Empowerment 5th International Disaster and Risk Conference IDRC 2014 Co-generation of EO-based innovation Exploitation ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org Comparing communication flows Civil Protection & Local-Regional Authorities Citizens Civil Protection & Local-Regional Authorities Citizens Strengthen operational capabilities Education Dissemination of trusted geo-hydrological risk info Empowerment
  8. 8. 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org lampre-project.eu Making scientific and technical language comprehensible to different audiences’ information needs by: 1. creating awareness and educate; 2. transferring scientific knowledge; 3. encouraging uptake and exploitation of results.
  9. 9. 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org lampre-project.eu/knowledge-and-results Provides info on activities performed and products developed and tested on test sites. Gives access to project deliverables, scientific publications and presentations
  10. 10. 5th International Disaster and Risk Conference IDRC 2014 (0.55 - 0.80] ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org lampre-project.eu/knowledge-and-results Event landslide inventory maps, exploiting EO imagery Multi-temporal landslide inventory maps, combining events and seasonal inventories SW tools for susceptibility modelling, at different scales SW tools for modelling the statistics distribution of landslide SW tools for modelling the vulnerability to landslides of transportation networks Finite Element Modelling to determine the vulnerability to landslides of transportation networks (DInSAR & FEM) N 0 1 km [0.00 - 0.20] (0.20 - 0.45] (0.45 - 0.55] (0.80 - 1.00] N 0 2km
  11. 11. Example of product: Event Landslide Inventory Map 5th International Disaster and Risk Conference IDRC 2014 Product specs. [Content including: Topographic, disaster risk info, scale, format, time occurrence] ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org Leaflet: front side Data required Potential users and benefits Uses [Stand-alone, as a proxy to other products] Communication of products consider users’ information needs, switching focus from technical to cost-saving and other benefits
  12. 12. Example of product: Event Landslide Inventory Map 5th International Disaster and Risk Conference IDRC 2014 Event in Italy [Short description and maps] ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org Leaflet: back side Events in Taiwan [Short description and maps] Explain the products through its application on specific test sites .
  13. 13. 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org lampre-project.eu/educational Provide citizens, university/high-school level education with specific information on landslides, links to activities and teaching material on landslides, and FAQ list on landslides
  14. 14. Exploits Twitter/Facebook for social interactions. 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org polaris.irpi.cnr.it less-technical language Facts and evidence-based communication 5 complementary sections info-graphics Images and videos often taken from researchers
  15. 15. 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org polaris.irpi.cnr.it/report/ event/date/detailed location/province/region/death s, missing persons, injured people Landslide and flood events which damaged the population for periods of 1 year.
  16. 16. 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org polaris.irpi.cnr.it/report/ Geographical and temporal distribution of mortality rate caused by landslides and floods in the period 1963- 2012 Statistics of landslide and flood events in the period 2008-2012
  17. 17. 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org polaris.irpi.cnr.it/event/ Detailed information on specific meteo-climatic events occurred in Italy from 1962 to date Using info – graphics, videos, photo, maps
  18. 18. 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org polaris.irpi.cnr.it/elenco-zone-allerta/ Visual and detailed info about landslide events, risks and impacts in the Italian territory, divided into 134 Alert Zones defined by the Civil Protection Authority to help better forecasting of when and where landslides can happen and their impact.
  19. 19. 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org polaris.irpi.cnr.it/alert-areas You can select a specific Alert Area by Zooming IN or OUT, reading the code of the Alert Area.
  20. 20. polaris.irpi.cnr.it/alert-areas A sidebar offers access to set of information and different information layers and maps 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org
  21. 21. 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org polaris.irpi.cnr.it/alert-areas Lithological map
  22. 22. 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org polaris.irpi.cnr.it/alert-areas Morphological map
  23. 23. 3 - Use of knowledge, innovation and education to build a culture of safety and resilience 5 - Strengthen disaster preparedness for effective response at all levels 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org Added value to HFA priority actions 2 - Identify, assess and monitor disaster risks and enhance early warning Innovative products which help authorities to understand how landslide hazards and vulnerabilities are changing in the short and long term. Comparative analysis of the geographical and temporal variations of risks and their impact on population which enhances better identification and assessment. Better knowledge on geo-hydrological events and their impacts makes people more resilient to disasters. Innovative products which strengthen the operational capability of authorities to undertake suitable preparedness actions.
  24. 24. 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org Input to Post 2015 Framework for DDR Main gaps, needs and further steps to be addressed: – Research: • Facilitating synergies and clustering between projects and results under an integrated risk management approach. Strengthening the adoption of EO data and products in DRR. – Education & Training: • Better communication on facts, costs and benefits for adopting R&I results (EO-based products and services). – Implementation & Practice: • Exploit different financial mechanisms to increase public and private engagement in disaster. Mix different funding instruments. – Policy: • Facilitate transnational and cross-border cooperation between actors at multiple level (international, national, local).
  25. 25. 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org Conclusions Communication strategies can foster effective response to geo-hydrological risk providing accessible, usable, reliable and tailored information on: • causes, location, magnitude and impact of geo-hydrological risks; Increasing awareness (but avoiding “no safety feeling”) Empowering public resilience Strengthening capability by up-taking R&I outcomes • suitable actions and behaviours of single and groups to respond to risks; • benefits of implementing innovative R&I solutions (e.g., tools, products and services) helping disaster risk prevention and reduction.
  26. 26. Thanks for your attention collaborate@umbertopernice.com The research leading to LAMPRE (www.lampre-project.eu) results has received funding from the EU FP7/2007-2013 under the GA nº 312384. 5th International Disaster and Risk Conference IDRC 2014 ‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland www.grforum.org Any questions? Acknowledgements and Credits: For POLARIS [http://polaris.irpi.cnr.it] web-design

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