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A Research Framework for One Health Communication [email_address] Shana Gillette, Assistant Professor in Risk Communicatio...
Climate Change Social Change Animal Health Human Health Ecosystem Health Turk, 2009
A Research Framework for One Health Communication Moving Forward in Approach and Concepts
<ul><li>It is time to move beyond a focus on message development and one-way transmission of information. </li></ul><ul><l...
<ul><li>These sub-disciplines are examining communication as a dynamic social process. </li></ul><ul><li>As a dynamic proc...
Twitter activity during outbreak
<ul><li>Advocate a broad scope of research on One Health communication. </li></ul><ul><li>Review existing literature to in...
<ul><li>Environment, health, and risk communication theories and concepts provide an effective way to understand  how, whe...
<ul><li>Health communication studies can offer theoretical value and inform the discussion of a number of important issues...
<ul><li>Stage theories  are thought to have particular relevance because they help identify stages at which an individual ...
A Research Framework for One Health Communication Increase Collaboration across Disciplines Readiness Social-Cognitive The...
<ul><li>Environmental communication studies can offer insight into the economic value of collaboration. </li></ul><ul><li>...
A Research Framework for One Health Communication Increase Collaboration among Organizations Effectiveness Social Network ...
<ul><li>Risk communication studies can offer insight into how social and cultural factors shape perception and behavior. <...
A Research Framework for One Health Communication Expand the One Health Narrative in the Public Sphere Understanding Modif...
Readiness Social-Cognitive Theory Documented Behavior and  Characteristics Effectiveness Social Network Theory Understandi...
This presentation was made possible by the United States Agency for International Development and the generous support of ...
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A Research Framework for One Health Communication

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GRF One Health Summit 2012, Davos: Presentation by Shana Cecile GILLETTE, Colorado State University, United States of America;

Published in: Health & Medicine, Technology
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A Research Framework for One Health Communication

  1. 1. A Research Framework for One Health Communication [email_address] Shana Gillette, Assistant Professor in Risk Communication, Colorado State University Joyce Turk, Senior Livestock Advisor, Bureau of Food Security, USAID
  2. 2. Climate Change Social Change Animal Health Human Health Ecosystem Health Turk, 2009
  3. 3. A Research Framework for One Health Communication Moving Forward in Approach and Concepts
  4. 4. <ul><li>It is time to move beyond a focus on message development and one-way transmission of information. </li></ul><ul><li>We can learn from risk, environmental, and health communication. </li></ul>A Research Framework for One Health Communication Moving Forward in Approach and Concepts
  5. 5. <ul><li>These sub-disciplines are examining communication as a dynamic social process. </li></ul><ul><li>As a dynamic process, communication can be unpredictable, especially in times of great uncertainty. </li></ul>A Research Framework for One Health Communication Moving Forward in Approach and Concepts
  6. 6. Twitter activity during outbreak
  7. 7. <ul><li>Advocate a broad scope of research on One Health communication. </li></ul><ul><li>Review existing literature to inform the research direction. </li></ul><ul><li>Provide suggestions on how theories and concepts from existing literature can define a research agenda. </li></ul>A Research Framework for One Health Communication Moving Forward in Approach and Concepts
  8. 8. <ul><li>Environment, health, and risk communication theories and concepts provide an effective way to understand how, when, by whom , and under what circumstances health information is introduced, discussed, and reformulated in different contexts. </li></ul>A Research Framework for One Health Communication Moving Forward in Approach and Concepts
  9. 9. <ul><li>Health communication studies can offer theoretical value and inform the discussion of a number of important issues. </li></ul><ul><li>Studies provide insight into the perceived risks, challenges , and benefits of sharing knowledge across professional networks. </li></ul>A Research Framework for One Health Communication Increase Collaboration across Disciplines
  10. 10. <ul><li>Stage theories are thought to have particular relevance because they help identify stages at which an individual may be the most receptive to information. </li></ul><ul><li>Can help answer: What affects an individual’s readiness to collaborate? </li></ul>A Research Framework for One Health Communication Increase Collaboration across Disciplines
  11. 11. A Research Framework for One Health Communication Increase Collaboration across Disciplines Readiness Social-Cognitive Theory Documented Behavior and Characteristics Personal and professional details that may influence behavior Stage, Motivational, Action Theories Target communication
  12. 12. <ul><li>Environmental communication studies can offer insight into the economic value of collaboration. </li></ul><ul><li>Social network studies when paired with economic analysis can provide insight on the costs and benefits of cooperation. </li></ul>A Research Framework for One Health Communication Increase Collaboration among Organizations
  13. 13. A Research Framework for One Health Communication Increase Collaboration among Organizations Effectiveness Social Network Theory Documented Network and Socio-economic Characteristics Comparative network change over time and impact on costs/benefits Social Network Theory & Transaction Cost Theory Enhance knowledge flow
  14. 14. <ul><li>Risk communication studies can offer insight into how social and cultural factors shape perception and behavior. </li></ul><ul><li>The Social Amplification of Risk Framework when paired with the theory of a “common pool” resource can provide insight into perceptions of One Health. </li></ul>A Research Framework for One Health Communication Expand the One Health Narrative in the Public Sphere
  15. 15. A Research Framework for One Health Communication Expand the One Health Narrative in the Public Sphere Understanding Modified SARF Documented Perception and Characteristics Details on perception that may influence behavior Social Amplification/Attenuation of Risk “ Common Pool” resource theory Expand narrative
  16. 16. Readiness Social-Cognitive Theory Documented Behavior and Characteristics Effectiveness Social Network Theory Understanding Documented Network and Socio-economic Characteristics A Research Framework for One Health Communication Modified SARF Documented Perception and Characteristics
  17. 17. This presentation was made possible by the United States Agency for International Development and the generous support of the American people through Grant No. EEM-A-00-01-00001. The opinions expressed herein are those of the authors and do not necessarily reflect the views of the U.S. Agency for International Development or the U.S. government. [email_address] www.lcccrsp.org

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