GREY Food Trends 3/2013

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GREY Food Trends 3/2013

  1. 1. Food Trends 03 /13 NEWS FROM July – September
  2. 2. Grey Food Trends 03/13 Page 01 High tech food meets low tech food. This seems to be the credo of our current issue of Grey Food Trends. On the one hand modern technology and digitalisation shape today’s food landscape and constantly give rise to new consumer experiences – be they related to ultrasonic beer foamers, laser engraved tomatoes or intelligent high-tech knives. On the other hand brands return to the very primal and analog facettes of food. New restaurants pop up to follow the ongoing “paleo” movement and offer only unprocessed foods as they existed 10,000 years ago. Other brands celebrate the bliss of a multisensory taste experience or recruit 80,000 bees to build natural wax sculptures. Analog or digital? Which side do you choose?
  3. 3. Grey Food Trends 03/13 Contents Page 02 If you love fruits, give them a hug 03 The 3-B printing project 04 Good vibrations for flat beer 05 A truly festive meal in a tin 06 A gourmet palate’s flavour ID 07 Shared food is shared happiness 08 Romantic dinner in the Stone Age 09 What you see is what you drink 10 When room service does your groceries 11 An electric nose smells foul food 12 When the knife becomes smarter than the chef 13 My personal piece of meat 14 Find your inner abs by eating yoghurt 15 London shoppers feed pigs with apples 16 Personalised coffee via smartphone 17 Heineken turns home kitchens into bars 18 Seattle authority plants self-sustaining “Food Forest” 19 Laser tattooed fruits and vegetables 20 Wrapping is the new way of frying 21
  4. 4. Grey Food Trends 03/13 If you love fruits, give them a hug US start-up “Food Huggers” invented an ingenious product that helps to keep half-eaten fruits and vegetables fresh for longer. They came up with a flexible rubber seal that can be applied to any fruit that has been cut in half. The caps not only protect the exposed flesh from drying out but also reduce unpleasant odours and food wastage. The product will be launched by the end of 2013 for around EUR 15 for a set of four. Page 03 Relevant Trends Sustainable Food, Fresh Food SOURCE: Kickstarter http://www.kickstarter.com/projects/1055691335/food-huggers BRAND: Foodhuggers http://www.foodhuggers.com/
  5. 5. Grey Food Trends 03/13 The 3-B printing project To promote their new Highlander Honey whisky, Bacardi-owned whisky brand Dewar’s collaborated with a master beekeeper to create a 3-dimensional model of their bottle entirely made from honeycomb. 80,000 assiduous bees helped to build the wax sculpture into a plastic frame. Fans could watch the live construction on Facebook. The project was realised by US agencies Sid Lee and The Ebeling Group in early 2013. Page 04 Relevant Trends Food Aesthetic SOURCE: Contagious http://www.contagiousmagazine.com/2013/08/news_87.php BRAND: Dewar’s http://livetrue.dewars.com/gl/lda
  6. 6. grey Food trends 03/13 Good vibrations for flat beer US developer California Creations promises to revive any flat beer with their “Sonic Foamer”. The stove-like device sends ultrasonic vibrations through the beverage to recreate the typical froth on top of the beer in only a few seconds. The newly gained head supposedly improves the aroma and taste. Having already proved a hit in Japan the product is going to be launched in the US in the coming months. page 05 RElEvaNt tRENdS Food Aesthetic, Fresh Food SOuRCE: Springwise http://www.springwise.com/device-beer-head-taste/ bRaNd: Sonic Foamer http://sonicfoamer.com/
  7. 7. Grey Food Trends 03/13 A truly festive meal in a tin Page 06 The “Heinz Beanz Flavour Experience” is the brainchild of British food virtuosos Bompas & Parr. For a new product range they aimed at exploding the taste out of the can by creating customised bowls to match each flavour, as well as a musical spoon that transmits the sound via the eater’s jawbone. This way they achieve a multisensory taste experience. A set including tin, bowl and spoon costs a cool EUR 70 at Fortnum & Mason’s luxury stores. Relevant Trends Food Aesthetic, Food Dialogue, Superfood SOURCE: Contagious http://www.contagiousmagazine.com/2013/06/heinz_beanz.php BRAND: Heinz http://www.heinz.com/our-food/products/bakedbeans.aspx
  8. 8. grey Food trends 03/13 A gourmet palate’s flavour ID US spice maker McCormick invented a tool to identify personal flavour preferences. Based on a series of questions regarding food taste and cooking techniques, an algorithm determines the individual “Flavour Print”. In order to encourage everyday cooks to explore new flavours the programme then suggests related recipes. Both online and mobile versions of the tool are available. page 07 RElEvaNt tRENdS My Food, Food Dialogue SOuRCE: Contagious http://www.contagiousmagazine.com/2013/08/mccormick_co.php bRaNd: McCormick http://www.mccormick.com/FlavorPrint
  9. 9. grey Food trends 03/13 Shared food is shared happiness Brazilian NGO “Casa do Zezinho” which raises money for people suffering from malnutrition launched a smart campaign called “Half for Happiness”. In partnership with two major supermarket chains they offered half-size fresh food products at full price with one half of the price going back to Casa do Zezinho. The foods were processed and packaged with the help of children. During the successful campaign almost 100 items were sold every day. page 08 RElEvaNt tRENdS Food Dialogue, Transparent Food SOuRCE: the inspiration Room http://theinspirationroom.com/daily/2011/casa-do-zezinho-half-for-happiness/ bRaNd: Casa do Zezinho http://www.casadozezinho.org.br/
  10. 10. Grey Food Trends 03/13 Romantic dinner in the Stone Age The “Sauvage” Restaurant in Berlin is far from ordinary as it offers you a real prehistoric food experience. The cuisine is based on nutrition habits and products of our prehistoric ancestors. Therefore you have the choice between wild fish or animals which had been fed on pasture, fermented food and organically-grown vegetables, herbs etc. As more and more Paleo restaurants are popping up we assume old is gold. Page 09 Relevant Trends Authentic Food, Transparent Food SOURCE: Morgenpost http://www.morgenpost.de/kolumne/horrmann/article121046840/Vorzueglich-essen-wie-die-Neandertaler-Paleo-Restaurant-Sauvage.html BRAND: Sauvage Berlin http://sauvageberlin.com/de/
  11. 11. Grey Food Trends 03/13 What you see is what you drink Taylor Goad, the creative mind behind Northcoast Beer packaging, wanted to show the purity of the beverage’s recipe. Different kind of beers like “Red Seal” (Ale) or “Old No 38” (Java stout) are visualised in bright colours and simple shapes which indicate the style of the stout. No disruptive factors are added, every visual is directly applied to the glass. Job done. Page 10 Relevant Trends Transparent Food, Food Aesthetic SOURCE: Trendhunter http://www.trendhunter.com/trends/northcoast-beer-packaging BRAND: Northcoast Brewing http://www.northcoastbrewing.com/
  12. 12. Grey Food Trends 03/13 When room service does your groceries What can a hotel do to make you feel at home? Affinia Hotels introduced a new service at their NY Hotels which allows their guests to order groceries directly to their room. Now you have the choice between two different kits: “Work Smart” or “Healthy Spin” for about EUR 55 each. They include a variety of healthy quality food and snacks. With increasing interest Affinia hopes to offer more options in the near future. Page 11 Relevant Trends Fresh Food, Mobile Food SOURCE: Springwise http://www.springwise.com/ny-hotels-room-service-includes-groceries/ BRAND: Affinia Hotels http://www.affinia.com/
  13. 13. Grey Food Trends 03/13 An electric nose smells foul food Sometimes you can’t see or smell if your food is still fit to eat. That’s when “The Smeller” can help. The techy gadget works like an electric nose. When you hold it close to your product it takes in the smell and analyses it with the help of a connected database. After a few seconds it indicates if your product is still fresh. Page 12 Relevant Trends Fresh Food, Transparent Food SOURCE: Trends der Zukunft http://www.trendsderzukunft.de/the-smeller-elektronische-nase-riecht-verdorbene-lebensmittel/2013/08/09/ Designer: Hee Tae Yang
  14. 14. Grey Food Trends 03/13 When the knife becomes smarter than the chef This intelligent knife not only evaluates the freshness of your product but also gives information on the nutrient content, contaminant content and possible bacteria. The ingenious product is able to release negative ions into the groceries in order to keep them fresh for longer. The safety block also functions as a wireless charger. The futuristic tool has been designed as a prototype for the Electrolux Design Lab by industrial designer Jeon Chang dae from South Korea. Page 13 Relevant Trends Fresh Food, Transparent Food SOURCE: Trendhunter http://www.trendhunter.com/trends/smart-knife BRAND: Electrolux Design Lab http://electroluxdesignlab.com/en/
  15. 15. Grey Food Trends 03/13 My personal piece of meat Grocery chain Lidl in Bucharest had a special idea to launch their summer range grill products. Together with “MRM Worldwide” they created a real-time Facebook app where Romanians could claim their free food as it was grilled on the barbecue. If they lived in Bucharest that same cut of meat was delivered to their home address, if not they received a voucher. Page 14 Relevant Trends Fresh Food, My Food Source: Contagious http://www.contagiousmagazine.com/2013/07/lidl.php Brand: Lidl Romania http://www.lidl.ro/cps/rde/www_lidl_ro
  16. 16. Grey Food Trends 03/13 Find your inner abs by eating yoghurt How do you create a Greek yoghurt especially for men? In a humorous video NY entrepreneur Carlos Ramirez explains the benefits of having a six-pack. To help real guys achieve their dream body as fast as possible his yoghurt creation contains an extra amount of protein which makes it the perfect after-workout snack. Even the plastic cup had a small six-pack embossed on the back. Page 15 Relevant Trends Competence Food, Super Food SOURCE: Contagious http://www.contagiousmagazine.com/2013/05/powerful_yogurt.php BRAND: Powerful Yoghurt http://powerful.yt/
  17. 17. Grey Food Trends 03/13 London shoppers feed pigs with apples The farm animal welfare charity “Compassion in World Farming” wanted to motivate Londoners to donate and support free-range farming. In a West London shopping centre people could see live pictures of pigs on a farm in Buckinghamshire via a huge screen. Everybody who was willing to donate one Pound could “throw” a real apple with the help of a feeding machine that had been installed at the farm. This was made possible as the smartphone accelerometer had been connected to the machine with an app. Good throw! Page 16 Relevant Trends Transparent Food, Regional Food SOURCE: Contagious http://www.contagiousmagazine.com/2013/08/compassion_in_world_farming.php BRAND: Compassion in World Farming http://www.ciwf.org.uk/
  18. 18. grey Food trends 03/13 Personalised coffee via smartphone The Briggo vending machine is far from normal. It can take offers from smartphones – if you don’t want to use the huge touchscreen – and is able to create individualised products. How much milk do you want? Is there any other ingredient you’d like to add? With an additional app you can save your orders and pay with a digital wallet or credit card. page 17 RElEvaNt tRENdS My Food, Mobile Food SOuRCE: Springwise http://www.springwise.com/personalized-barista-style-coffee-robot/ bRaNd: briggo https://briggo.com/web/
  19. 19. Grey Food Trends 03/13 Heineken turns home kitchens into bars Inspired by Nespresso coffee machines, Heineken launched a beer appliance in order to revolutionise the home beer drinking experience. Replaceable two-litre kegs of beer (EUR 8) can be put into the device (EUR 249) or stored in the fridge for up to 15 days. The “Sub” machine will be on sale in Italy and France next year. Page 18 Relevant Trends Food Aesthetic, Fresh Food Source: Contagious http://www.contagiousmagazine.com/2013/10/heineken_21.php brand: Heineken http://www.heineken.com/
  20. 20. Grey Food Trends 03/13 Seattle authority plants self-sustaining “Food Forest” The self-sustaining forest of fruit and nut trees was initially funded by the city of Seattle and the Department of Neighborhoods but is built and maintained by volunteer members of the local community. The project aims to improve public health by regenerating the public land into an edible forest ecosystem. Anyone can harvest the Food Forest’s fruits and vegetables for free. Page 19 Relevant Trends Fresh Food, Regional Food, Sustainable Food Source: Trendhunter http://www.trendhunter.com/trends/beacon-food-forest brand: Beacon Food forest http://www.beaconfoodforest.org/
  21. 21. Grey Food Trends 03/13 Laser tattooed fruits and vegetables The Spanish company “Laser Food” is aiming to replace the conventional stickers on fruits and vegetables with laser engravings. They should provide the same information but are cheaper and easier than printing and pasting stickers. Critics are afraid of possible health issues. Therefore a long term study is going to investigate these concerns before the process is allowed to become common practice. Page 20 Relevant Trends Transparent Food Source: Trendhunter http://www.trendhunter.com/trends/laser-food brand: Laser Food http://www.laserfood.es/index.php/de/
  22. 22. Grey Food Trends 03/13 Wrapping is the new way of frying German food company Maggi invented an innovative and foolproof way to season and fry meat all in one go. Simply wrap any piece of meat in their “Papyrus” seasoning paper and instantly fry in a pan without adding fat or oil. The meat stays juicy and tender while the pan remains clean as if never used. “Papyrus” is available in shops as of July 2013 and might encourage new cooking habits. Four sheets cost EUR 1 and come in 3 different flavours. Page 21 Relevant Trends Competence Food Source: German TV brand: Maggi http://www.maggi.de/produkte/Produkt-des-Monats/TV-Produkt-Papyrus.htm
  23. 23. Grey Food Trends 03/13 If you would like to know more about our further consumer and trend studies from our Planning department, contact: Page 22 Grey Worldwide GmbH Platz der Ideen 1 40476 Düsseldorf www.grey.de Contacts: Alessandro Panella Chief Strategy Officer Phone +49.211.38 07-444 alessandro.panella@grey.de Christoph Pietsch Manager New Business Development Phone + 49.172.663.4927 christoph.pietsch@grey.de Design: KW43 Branddesign www.kw43.de

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