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Dominate your-local-competition


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The trends of online marketings

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Dominate your-local-competition

  1. 1. www.GregoryWalsh.Com How To Dominate Your Local Competition Online
  2. 2. In 2011 companies will be reducing offline marketing in their budget as follows:
  3. 3. Small Businesses will be increasing online marketing in their budget as follows:
  4. 4. <ul><li>54% Of people in the UK Never Look At a Phone Book </li></ul>
  5. 5. The Time Has Never Been Better To Get Your Business Online <ul><li>82% of consumers turn to the search engines when finding a local business </li></ul><ul><li>Yet Only… </li></ul><ul><li>44% of small businesses do not yet have a website and comprehensive online </li></ul><ul><li>marketing plan </li></ul>
  6. 6. Is It Time To Update Your Website?
  7. 7. <ul><li>Website Design and Branding </li></ul><ul><li>Integrate Online Ordering System Using </li></ul><ul><li>Search Engine Optimization: Page #1 Google Rankings for… </li></ul><ul><ul><li>• famous joe's kitchen </li></ul></ul><ul><ul><li>• Italian Riverside </li></ul></ul><ul><ul><li>• Italian kitchen Riverside </li></ul></ul><ul><ul><li>• Italian food Riverside </li></ul></ul><ul><ul><li>• Italian restaurant Riverside </li></ul></ul><ul><ul><li>• best Italian food Riverside </li></ul></ul><ul><ul><li>• best Italian pizza Riverside </li></ul></ul><ul><ul><li>• Italian pizza Riverside </li></ul></ul><ul><ul><li>• best pizza Riverside </li></ul></ul><ul><ul><li>• pizza Riverside, ca </li></ul></ul><ul><li>Email Marketing </li></ul><ul><li>Email Auto-responder </li></ul><ul><li>Mobile Friendly Website </li></ul>Famous Joe’s Kitchen Case Study
  8. 8. Website Before
  9. 9. Website After
  10. 10. What’s The Difference? <ul><li>Before Website </li></ul><ul><li>Plain Design </li></ul><ul><li>No Email Capture </li></ul><ul><li>Lack of Pictures </li></ul><ul><li>Lack of Information </li></ul><ul><li>No Menu </li></ul><ul><li>Doesn’t Engage Visitors </li></ul><ul><li>Poorly Branded Design </li></ul><ul><li>After Website </li></ul><ul><li>Email Capture </li></ul><ul><li>More Appealing Images </li></ul><ul><li>Rotating Banner </li></ul><ul><li>Special Events Listed </li></ul><ul><li>Menu & Online Ordering </li></ul><ul><li>Engages Visitors More </li></ul><ul><li>More Established Design </li></ul>
  11. 11. Small Business Advertising Budget <ul><li>The average small business advertiser spent £2,149 on search advertising in Q4 2009 – an increase of 30% over Q3 2009 and 111% over Q4 2008. </li></ul>
  12. 12. Where are Small Businesses Advertising? <ul><li>Over the past two years, 43% of small businesses say they have increased use of search engines in their marketing efforts. In contrast, use of traditional small business advertising mediums is on the decline. </li></ul>
  13. 13. Marketing your website and establishing an online presence…
  14. 14. More people use Google to find local businesses online! <ul><li>Over 87% of all searches online are done through Google. </li></ul>
  15. 15. Google Local Business Listing
  16. 16. Setting up Google places…
  17. 17. Search Engine Optimization
  18. 18. Search Engine Optimization <ul><li>SEO helps customers find your website in the search engines </li></ul><ul><li>T arget the right keywords for your business so when customers search for your type of business online your company is listed at the top listings. For example “Italian Restaurant, Riverside”. </li></ul>
  19. 19. Search Engine Optimization Checker
  20. 20. Social Marketing
  21. 21. Social Marketing On Facebook
  22. 22. How does a Facebook Fan Page Help Your Business? <ul><li>There are 420 Million users on Facebook </li></ul><ul><li>Establishes another place for your business to get exposure on the internet </li></ul><ul><li>Sends Traffic to Your Website from Facebook </li></ul><ul><li>Improves your Search Engine Optimization </li></ul><ul><li>Lets you interact with your customers and local community </li></ul><ul><li>Strengthens customer relations </li></ul><ul><li>Builds brand awareness and trust as an authority </li></ul>
  23. 23. Setting up your Facebook Fan Page
  24. 24. Example of Facebook Fan Page
  25. 25. Video Marketing On YouTube
  26. 26. You Tube Demographics <ul><li>You Tube’s viewers have an incredibly Desirable Demographic and their Median Income is £50,000 </li></ul>
  27. 27. Get more exposure to your local business using video! <ul><li>30,000,000,000 web videos are watched every month in the United States. </li></ul><ul><li>Videos now comprise 60% of all web traffic . </li></ul>
  28. 28. Youtube marketing in action…
  29. 29. Other Video Sharing Sites
  30. 30. Social Marketing On Twitter
  31. 31. Twitter statistic’s
  32. 32. Setting up your Twitter Account
  33. 33. Your customers are talking about your business on Twitter…
  34. 34. Why use Twitter? <ul><li>Here are some examples of how small businesses are successfully using Twitter: </li></ul><ul><li>A restaurant can tweet their daily specials </li></ul><ul><li>Hotels can tweet their current room rates </li></ul><ul><li>Estate Agents can tweet new homes on the market </li></ul><ul><li>Small businesses can tweet their latest special offers and sales </li></ul>
  35. 35. Social Media Sites
  36. 36. The Power of Email Marketing
  37. 37. Statistic’s on Email Marketing <ul><li>An estimated $13.4 billion of direct marketing dollars went on email in the US in 2009. </li></ul><ul><li>The Return on Investment for this amount was estimated at $583 billion . </li></ul>
  38. 38. Capture your visitors email address for repeat business!
  39. 39. Maintain Your Email Opt-in List
  40. 40. The Mobile Marketing Revolution <ul><li>58% of all people in the UK have a mobile phone with Web connectivity. </li></ul><ul><li>Mobile marketing budget percentages to grow 150% by 2013. </li></ul>
  41. 41. Let your customers find your business on the go!
  42. 42. Get the Best Return on Investment with Online Marketing!
  43. 43.