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1st Speedo-TLP Triathlon Challenge

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LifeSports collaborated with Philippine Airlines, Smart Buddy, Reebok, Speedo, Negros Navigation, MacGraphics Carranz (Carranz Outdoor), Rudy Project, David's Salon, Viva Natural Mineral Water, Triathlon Association of the Philippines, Mabini Municipality, Mayor Sandoval, and Print / Radio / TV Partners to successfully promote Planet Dive Resort in Anilao, Mabini, Batangas last July 20, 2000! Triathletes from Luzon, Visayas, and Mindanao competed in and had a blast in the 1.5-Kilometer Swim, 40-K Bike, and 10-K Run Triathlon Race!

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1st Speedo-TLP Triathlon Challenge

  1. 1. 1.5-K Swim 40-K Bike 10-K Run Challenge l Collaboration “One of RP’s Best Olympic Distance Triathlon Races!” – Racers, Media, Sponsors, Patrons
  2. 2. P2.5M MEDIA Partnerships P1.2M Cash & Ex Deal CORPORATE Partnerships Activation l Support “One of RP’s Best Olympic Distance Triathlon Races!” – Racers, Media, Sponsors, Patrons
  3. 3. “One of RP’s Best Olympic Distance Triathlon Races!” – Racers, Media, Sponsors, Patrons For & Strategic l Tactical
  4. 4. July 20, 2000 Anilao, Mabini, Batangas Logistics l Mobilization “One of RP’s Best Olympic Distance Triathlon Races!” – Racers, Media, Sponsors, Patrons
  5. 5. PLATINUM l OFFICIAL Partners
  6. 6. GOLD l Major Partners
  7. 7. Official Billboard Partner SILVER l Logistics Partners
  8. 8. TV News l Feature
  9. 9. RADIO Plugging
  10. 10. Plugging l Live Coverage
  11. 11. PRESS Release: Pre- l Post-Race
  12. 12. VENUE: Free l Discounted
  13. 13. LOGISTICS l Mobilization
  14. 14. Courtesy of Hon. Mayor Sandoval, Mabini Batangas PRIZES l Elite Male & Female Champions
  15. 15. PRIZES l Elite and Top 3 Age-Group Winners
  16. 16. PRIZES l Elite and Top 3 Age-Group Winners
  17. 17. Launched, activated, and leveraged as an Ideal Resort not only for Aqua Sports but Endurance and Off-Road Multi-Sports as well! Accomplished Goals
  18. 18. Helped promote Anilao as an Aqua Sports haven and Mabini, Batangas as an Ideal Venue for Multi- Sports Training/Racing Promoted Triathlon as the newest addition to the Olympic Games (2000 Sydney Olympics) and supported the Philippines’ Triathlon Grassroots Development Accomplished Goals
  19. 19. Provided a “free” Avenue for the Newbie, Budding, and Seasoned Triathletes to test their mettle and set the benchmark higher. Sent Ms. Nancy Pajarillo and Mr. George Vilog to Singapore to compete in the 2000 Singapore International Triathlon! Accomplished Goals
  20. 20. Acknowledged the Best Male & Female Batangueño Triathletes and the Oldest & Youngest Batangueño Participants! Aligned the Major Partners’ Marketing Objectives with the Event’s extensive Mileage – Tri-Media, Onsite, and Non-Traditional Branding Opportunities! Accomplished Goals
  21. 21. 1.5K Swim 40K Bike 10K Run July 20, 2000 l Anilao, Mabini, Batangas OOH ADVERTISING l Guadalupe (Pre-Race)
  22. 22. MS. NANCY PAJARILLO & MR. GEORGE VILOG: Congratulations and Good Luck at the OOH ADVERTISING l Guadalupe (Post-Race)
  23. 23. Grace C. Peji Race & Marketing Director +63 2 l 400 l 8958 +63 46 l 513 l 5246 +63 917 l 839 l 5254 propelyourbrands@gmail.com gracepeji.lifesports@yahoo.com THANK YOU!

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