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With 8 halls filled with exhibitors, journalists and attendees, Mobile World Congress has truly earned its position as the world’s premier mobile industry event.
Bigger and better with every passing year, it’s also a showcase for the live events and experience marketing industries, as clients and their agency partners continue to push the boundaries of what’s possible and deliver ever more spectacular engagements.
The following slides represent a precis of the top ten trends and tips that we observed during our time at MWC 2014, as well as our thoughts about the future. If you’d like to discuss these ideas in more detail, we’d love to get together.