1.
Acuril 2017
CONTENT CURATION
ERIC KOKKE – GO | SCHOOL FOR INFORMATION

2.
If you have a mobile with internet access
Please go to www.menti.com
Network:Hilton Exhibitioners
Password: ACURIL2017

3.
Content Curation: What?

4.
Content Curation: What?
a strategy which organises, selects and modifies relevant information
on a specific topic enriched with context, vision / meaning and
presentation.
It is not
Collecting links
Retweeten / share / forward

5.
Content Curation: How?

6.
Co

7.
Content Curation: Why? - Goals
Write down 3 reasons why you should start with Content Curation
Thought leadership on specialist subjects
Improving information services (internal and external)
Show you are a trusted ‘filter’
Get people to your website
Subscribtions to a newsletter
Act as a filter in times of information overload
-

8.
Content Curation: Filter failure…
https://www.youtube.com/watch?v=u06BXgWbGvA

9.
Content Curation: Monitor results
Check the results on a regular basis
to be able to adjust your strategy
to find out what works and what doesn’t work
to justify the time spent on Content Curation

10.
Content Curation: Topics
Choose your topics carefully
Do you expect enough content for a longer period?
Does it have your personal interest?
Are you able to add value?

11.
Content Curation: Sources
Identify the right sources and the experts or influencers
Internal
Research reports
Whitepapers
Articles
Blogs
Databases
Colleagues
External
News
Social Media posts

12.
Content Curation: Sense Making
The most important and the most difficult (time consuming) aspect of content curation:
Add value or context
Collect and combine
Example: https://storify.com/mashable/brussels-terror-attacks

13.
Content Curation; Guideline (by Harold Jarche)

14.
Content Curation: Sharing
Internet
Intranet
Newsletter
By email
Social Media
And…….

15.
Content Curation: Sharing
Choose the right medium / platform for your content and
your target audience!

16.
Content Curator: Pick your platform
Country
Population
( 2017 Est. )
% Population
(Internet acces)
Facebook
30-June-2016
Anguilla 16,752 69.0 % 9,000
Antigua & Barbuda 93,581 87.1 % 50,000
Aruba 113,648 80.5 % 78,000
Bahamas 392,712 84.8 % 210,000
Barbados 291,495 78.5 % 160,000
Belize 353,858 46.6 % 160,000
Bermuda 70,537 96.3 % 39,000
Dominica 73,757 65.4 % 35,000
Dominican Republic 10,606,865 57.1 % 4,500,000
Grenada 111,219 50.4 % 56,000
Guadeloupe 470,716 46.7 % 220,000
Guyana 735,909 41.4 % 280,000
Haiti 10,228,410 12.8 % 1,300,000
Jamaica 2,970,340 53.2 % 1,100,000
Martinique 396,813 76.4 % 170,000
Puerto Rico 3,578,056 85.2 % 2,100,000
Saint Lucia 164,464 66.5 % 88,000
Suriname 585,824 44.4 % 260,000

17.
Content Curation: Search
How do you get the right information to curate?
Know the right search strings
Connect to RSS feeds, Google Alerts or Twitter feeds

18.
Content Curation: Search
Example: Search in Twitter:
#Acuril2017
#Marc21
#SanJuan

19.
Content Curation: Types of content

20.
Content Curatio: Types of Content

21.
Content Curation: Tools
Top 10 tools in 2016

22.
Assignment
How would you curate this article on automated classification?
How would you curate this blog on Acuril2017?
1. Select a target audience
2. Add information / context / personalize
3. Select a sharing tool

23.
Content Curation: Planning

24.
Content Calender

25.
Content Curation: The Curator
“a content curator continually seeks, makes
sense of, and shares the best and most relevant
content on a particular topic online. Content
curators have integrated this skill into their daily
routine.”

26.
Content Curation: The Curator
Name 3 skills a Content Curator ‘must’ have:
Curious
Conscious
Quick in scanning / judge
Proactive
Creative
Knowledge of target audience
Knowlegde of choosen topic(s)
Determined
Tech savvy
Eye for detail

27.
Content Curator; understands his audience
What are their wishes?
What is their online behaviour?
What are they interested in?
What are their needs?
Has your audience sufficient digital skills?

28.
Content Curation: Do’s and don’ts
Just start and get experience
Involve others, stimulate specialists in your organisation
Do not only send, try to communicate
Keep up to date with new tools
Add value if possible
Credit the original authors
Think about CopyRight

29.
Questions?
Have a look at the presentation again?
www.informationhero.org/blogs