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Growing a market for identity services - Janet Hughes

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Janet Hughes introduces GOV.UK Verify and the market-based approach to identity services at the Follow the Entrepreneur Summit 2015.

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Growing a market for identity services - Janet Hughes

  1. 1. GDSGOV.UK Verify Growing a market for identity services 4 September 2015 @janethughes
  2. 2. GDS
  3. 3. GDS We’ve published a video explaining how the service works GDS
  4. 4. GDS Or you can try it with these services: Check or update your company car tax (HMRC) Do your self assessment online (HMRC) (trial) Claim rural payments (Defra) Claim for redundancy and monies owed (BIS) Claim a tax refund (HMRC) Help friends or family with their tax (HMRC) View / share your driving licence GDS
  5. 5. GDS We’re aiming to create and grow a new market for identity services GDS
  6. 6. GDS
  7. 7. GDS Why? GDS
  8. 8. GDS Why? How? GDS
  9. 9. GDS Why? How? So what? GDS
  10. 10. GDS Why? How? So what? GDS
  11. 11. GDS A market-based approach is better for: user choice user privacy rapidly developing threats & markets meeting wider needs - public & private GDS
  12. 12. GDS A market-based approach is better for: user choice user privacy rapidly developing threats & markets meeting wider needs - public & private GDS
  13. 13. GDS
  14. 14. GDSGDS New providers coming soon: Barclays Paypal GB group Morpho Royal Mail GDS
  15. 15. GDS A market-based approach is better for: user choice user privacy rapidly developing threats & markets meeting wider needs - public & private GDS
  16. 16. GDS A market-based approach is better for: user choice user privacy rapidly developing threats & markets meeting wider needs - public & private GDS
  17. 17. GDSGDS
  18. 18. GDSGDS Wardley map visible not visible genesis custom built product utility valuechain evolution
  19. 19. GDSGDS Wardley map genesis custom built product utility valuechain evolution visible not visible
  20. 20. GDSGDS Wardley map genesis custom built product utility valuechain evolution visible not visible
  21. 21. GDSGDS Wardley map genesis custom built product utility valuechain evolution visible not visible
  22. 22. GDSGDS Wardley map of GOV.UK Verify - October 2014 genesis custom built product utility Mobile & tablet 2FA user enters evidence validate evidence (CRAFs, DCS) fraud checks activity history (CRAFs) KBV questions (CRAs) valuechain evolution visible not visible
  23. 23. GDSGDS genesis custom built product utility Mobile & tablet 2FA validate evidence (CRAFs, DCS, AVS/ CVV) activity history (CRAFs) KBV questions (CRAFs) fraud checks photo comparison validate evidence (MNOs, banks) scanning app activity history (MNOs, banks) ? valuechain evolution Wardley map of GOV.UK Verify - August 2015 visible not visible user enters evidence
  24. 24. GDSGDS genesis custom built product utility Mobile & tablet 2FA activity history (CRAFs) KBV questions (CRAFs) fraud checks photo comparison validate evidence - MNOs, banks scanning app activity history (MNOs, banks) ? ? ? ? ? ? valuechain evolution Wardley map of GOV.UK Verify - what next? visible not visible user enters evidence validate evidence (CRAFs, DCS, AVS/ CVV)
  25. 25. GDS A market-based approach is better for: user choice user privacy rapidly developing threats & markets meeting wider needs - public & private GDS
  26. 26. GDS The cost of identity services in the UK has been estimated at £3.3bn GDS
  27. 27. GDS The cost of identity services in the UK has been estimated at £3.3bn Federated approaches like GOV.UK Verify could reduce these costs by 90% (source: https://www.ctrl-shift.co.uk/news/2014/06/09/the-economics-of-identity/) GDS
  28. 28. GDS In 2014: 41% of all fraud was identity fraud 84% of identity fraud was online (Source: CIFAS) GDS
  29. 29. GDS Why? How? So what? GDS
  30. 30. GDS We’re stimulating the market GDS
  31. 31. GDS We’re stimulating the market Setting standards Aggregating demand Managing the commercial framework Supporting OIX projects GDS
  32. 32. GDS We’re stimulating the market Setting standards Aggregating demand Managing the commercial framework Supporting OIX projects GDS
  33. 33. GDSGDS
  34. 34. GDS We’re stimulating the market Setting standards Aggregating demand Managing the commercial framework Supporting OIX projects GDS
  35. 35. GDS So far in our public beta: 275k verified identities 700k log-ins 13 government services GDS
  36. 36. GDS By April 2016: from beta to live 30 government services 5 more certified companies 90% demographic coverage GDS
  37. 37. GDS We’re stimulating the market Setting standards Aggregating demand Managing the commercial framework Supporting OIX projects GDS
  38. 38. GDS We’re stimulating the market Setting standards Aggregating demand Managing the commercial framework Supporting OIX projects GDS
  39. 39. GDSGDS genesis custom built product utility Mobile & tablet 2FA activity history (CRAFs) KBV questions (CRAFs) fraud checks validate evidence - MNOs, banks scanning app activity history (MNOs, banks) ? ? ? ? ? ? valuechain evolution Wardley map of GOV.UK Verify - what next? visible not visible user enters evidence validate evidence (CRAFs, DCS, AVS/ CVV) Photo comparison
  40. 40. GDSGDS genesis custom built product utility Mobile & tablet 2FA activity history (CRAFs) KBV questions (CRAFs) fraud checks Photo comparison validate evidence - MNOs, banks scanning app activity history (MNOs, banks) ? ? ? ? ? ? valuechain evolution Wardley map of GOV.UK Verify - what next? visible not visible user enters evidence validate evidence (CRAFs, DCS, AVS/ CVV)
  41. 41. GDS We’re stimulating the market Setting standards Aggregating demand Managing the commercial framework Supporting OIX projects GDS
  42. 42. GDS Why? How? So what? GDS
  43. 43. GDSGDS genesis custom built product utility Mobile & tablet 2FA validate evidence (CRAFs, DCS) activity history (CRAFs) KBV questions (CRAFs) fraud checks passport app validate evidence - MNOs, banks scanning app activity history (MNOs, banks) ? ? ? ? ? ? valuechain evolution visible not visible user enters evidence
  44. 44. GDSGDS
  45. 45. GDSGOV.UK Verify Growing a market for identity services 4 September 2015 @janethughes

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