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Google Updates, Marketing Online, and Your Website for Your Firm

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This presentation was given by Jabez LeBret, author of Online Law Practice Strategies, in partnership with AVVO. Jabez informs you on Google updates and online marketing for your firm.

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Google Updates, Marketing Online, and Your Website for Your Firm

  1. 1. Google Updates, Marketing Online, and Your Website Jabez LeBret jabez@gngf.com
  2. 2. JABEZ LeBRET
  3. 3. Where We Are
  4. 4. Our Book AMAZON’S #1 BEST-SELLING LAW PRACTICE MARKETING BOOK ONLINE LAW PRACTICE STRATEGIES THIRD EDITION How to Turn Clicks INTO CLIENTS Jabez LeBret Mark Homer Webcast: jabez@gngf.com ! Paperback eBook
  5. 5. Referrals Are Going Online Before They Meet The Lawyer
  6. 6. 2005 Online = Website 2015 Online = Presence
  7. 7. 2005 2015
  8. 8. 2005 2015 @jabezlebret
  9. 9. Google Standards Content Good Links Directories Site: Structure/Performance Social Influences
  10. 10. Directory Listings
  11. 11. Directory Listings
  12. 12. Directory Listings
  13. 13. Directory Listings
  14. 14. Directory Listings
  15. 15. Howell, Homer, LeBret Law Firm Howell, Homer, LeBret LLP 1775 Mentor St Street Suite #302 Cincinnati, OH 45212 513-423-444-4487 2016
  16. 16. Google+ Local 16,713 Views No Branding No Images
  17. 17. Google+ Local Replace image with g+ pic with visits data
  18. 18. WHY REVIEWS MATTER 79% 73% SAY POSITIVE REVIEWS MAKE THEM TRUST A BUSINESS MORE 67% OF CONSUMERS READ 6 REVIEWS OR LESS TO MAKE UP THEIR MIND OF CONSUMERS TRUST ONLINE REVIEWS AS MUCH AS PERSONAL RECOMMENDATIONS
  19. 19. Reviews Where to Get Reviews: @jabezlebret
  20. 20. Reviews
  21. 21. Reviews The Knowledge Graph
  22. 22. Reviews • Don’t make up pro/iles to write reviews • You can’t write your own online reviews • Don’t pay for reviews • Be careful when asking for reviews • You are responsible for the content ! of that review EXAMPLE: Joe Smith leaves a review: “Jim will win every time. He won $1 million for me in an auto accident lawsuit, Jim is the best Personal Injury attorney ever!!”
  23. 23. Your Website Matters
  24. 24. Your Website
  25. 25. Your Website
  26. 26. Your Website
  27. 27. Your Website
  28. 28. Your Website Disclaimer
  29. 29. Keyword Stuffing 1.Repeating the same words or phrases so often that it sounds unnatural, for example: We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at Custom.Cigar@humidor.com
  30. 30. Keyword Stuffing 1.“Blocks of text listing cities and states a webpage is trying to rank for” Pasadena, Sherman Oaks, Encino, Culver City, Van Nuys, Santa Clara, Ventura, Simi Valley, Thousands Oaks
  31. 31. Your Website Ethics 1. Any communication made pursuant to this rule shall include the name and of/ice address of at least one lawyer or law /irm responsible for its content 2. Do not make statements that lead someone to expect results like “I can save your business” or “I will get you money for your [Blank].” Avoid even saying “I can [Blank] for you” 3. Images can get you in trouble 4. No advertising disclaimer needed when has a family, close personal, or prior professional relationship with the lawyer. 5. Make statements that imply results @jabezlebret
  32. 32. MOBILE
  33. 33. 25%
  34. 34. Impact of Mobile Desktop Tablet Mobile 25% 9% 66% data from 30,191 visits from August 2014
  35. 35. MOBILE WEBSITE SEARCH @gngfound
  36. 36. CONTENT
  37. 37. Search Engine Benefit Google Authorship
  38. 38. Content - Blogging SEO Value? Deeper Content Fewer Posts Still Good Add Personality
  39. 39. Creating Content “This does not mean that you cannot do your divorce yourself. However, many people who do not consult with attorneys may leave out certain very important provisions that can come back to haunt them later on, and cost them a great deal.” ! Nevada Divorce Attorney + 12 Other States
  40. 40. Other Content City PaPgreasc Lawyer Bio(s) tice Area Pages
  41. 41. Google Updates, Marketing Online, and Your Website Jabez LeBret jabez@gngf.com

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